Brandwave

How popular isQualtrics in search?

In August 2026, there were an estimated 247K branded searches for Qualtrics worldwide which is down 33.1% over the last 11 months. Qualtrics holds 33.2% estimated Share of Search among experience management platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. SurveyMonkey50.5%
  2. Qualtrics33.2%
  3. Sprinklr10%
  4. Medallia5.5%
  5. InMoment0.89%
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Which experience management platforms compete with Qualtrics?

Qualtrics against experience management platforms worldwide, by month

Share of Search by month for SurveyMonkey, Qualtrics, Sprinklr, Medallia. The figures are in the table below the chart.

View monthly share of search table
MonthSurveyMonkeyQualtricsSprinklrMedalliaInMoment
Oct 202551.8%34.3%8.4%4.6%0.93%
Nov 202552.6%34.9%7%4.7%0.77%
Dec 202550.3%33.3%10%5.5%0.9%
Jan 202651.3%33.9%8.3%5.6%0.92%
Feb 202651.3%33.9%8.3%5.6%0.91%
Mar 202651.9%34.3%8.4%4.6%0.76%
Apr 202645.8%37%9.1%7.5%0.66%
May 202650.7%33.5%8.2%6.7%0.9%
Jun 202654%29.2%8.7%7.2%0.78%
Jul 202650.4%32.5%9.7%6.6%0.72%
Aug 202650.5%33.2%10%5.5%0.89%
Sep 2026—————

  1. 1.SurveyMonkey

    50.5%

    Held 1st. 375K estimated branded searches, -2.1% vs prior month. Share 0 points.

  2. 2.Qualtrics

    33.2%

    Held 2nd. 247K estimated branded searches, -0.12% vs prior month. Share +0.7 points.

  3. 3.Sprinklr

    10%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Medallia

    5.5%

    Held 4th. 40.8K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  5. 5.InMoment

    0.89%

    Held 5th. 6.6K estimated branded searches, +22.1% vs prior month. Share +0.2 points.

Compare search popularity between Qualtrics and its closest rivals

How has branded search demand for Qualtrics changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Qualtrics worldwide fell from 369K to 247K.
  • Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among experience management platforms worldwide decreased from 34.3% to 33.2%.
  • Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among experience management platforms worldwide peaked at 37% in April 2026 and was lowest at 29.2% in June 2026.

How did search popularity change for experience management platforms worldwide in August 2026?

  1. In August 2026, Qualtrics gained estimated Share of Search among experience management platforms worldwide, from 32.5% to 33.2%.

  2. In August 2026, Medallia lost estimated Share of Search among experience management platforms worldwide, from 6.6% to 5.5%.

  3. Sprinklr’s estimated Share of Search among experience management platforms worldwide has gained ground for 3 months in a row, from 8.2% to 10% in August 2026.

  4. Estimated monthly branded searches for InMoment worldwide fell 33.5% over 11 measured months, from 10K to 6.6K in August 2026.

  5. Estimated monthly branded searches for SurveyMonkey worldwide fell 32.8% over 11 measured months, from 558K to 375K in August 2026.

Where does Qualtrics compete?

Qualtrics is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Survey platforms5th of 51.8%Show ranking
Experience management platforms2nd of 533.2%Shown above
Employee survey platforms2nd of 535.9%Show ranking
Panel research platforms1st of 576%Show ranking
Voice of customer platforms1st of 579.8%Show ranking
Customer feedback software1st of 584.3%Show ranking

How is Qualtrics measured?

Brandwave collects information about searches that people make online using Qualtrics’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • qualtrics
  • qualtrics customer feedback
  • qualtrics voice of customer
  • qualtrics.com

Do you work for Qualtrics? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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