Brandwave

Formstack vs Qualtrics:Which is more popular?

In September 2026, Qualtrics had more branded searches than Formstack among survey platforms worldwide. Qualtrics had about 246,000 branded searches, while Formstack had 27,100. Qualtrics made up 1.3% of all survey platform searches we track, and Formstack accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about survey platforms, Qualtrics appeared in four of the five answers and Formstack in none.

Among survey platforms worldwide in September 2026

Who do people search for more?

Qualtrics, about 9 searches for every 1 for Formstack

Qualtrics 246K searchesFormstack 27.1K searches

Who does AI mention more?

Qualtrics, mentioned in 4 of 5 answers, Formstack in 0

Qualtrics in 4 of 5Formstack in 0 of 5

Who does AI recommend more?

Qualtrics, the only one of the two named

Qualtrics first in 4Formstack never named

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Top survey platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Qualtrics was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Formstack did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SurveyMonkey1st
  2. Typeform2nd
  3. Qualtrics3rd
  4. Google Forms4th
  5. Jotform5th
  6. Alchemer6th
  7. Tally7th
  8. Microsoft Forms–
  9. Formstack–
  10. QuestionPro–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SurveyMonkey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Forms4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Typeform4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Qualtrics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jotform2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tally1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alchemer1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Microsoft Forms0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Formstack0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • QuestionPro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about survey platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Formstack or Qualtrics more popular in search?

This chart shows how often people search Google for Formstack and Qualtrics by name. Each line represents a brand's share of searches for all 12 survey platforms we track, month by month, from English-language searches worldwide.

Formstack and Qualtrics among survey platforms worldwide, by month

Share of searches by month for Qualtrics, Formstack. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle FormsMicrosoft FormsJotformSurveyMonkeyTypeformQualtricsTallyFormstackQuestionProAlchemerSurveySparrowZoho Survey
Oct 202573.9%13%4.2%3.4%2.3%2.3%0.23%0.2%0.2%0.11%0.07%0.09%
Nov 202575.8%11.3%4.3%3.5%2.4%1.9%0.24%0.17%0.21%0.11%0.08%0.08%
Dec 202576.5%11.2%4.3%2.8%2.3%1.9%0.27%0.21%0.17%0.11%0.08%0.08%
Jan 202676.7%11.2%4.4%2.9%2.4%1.6%0.27%0.17%0.14%0.09%0.06%0.06%
Feb 202677%11.4%3.6%2.9%2.4%1.9%0.26%0.17%0.17%0.12%0.06%0.08%
Mar 202673.8%13.2%4.2%3.3%2.3%2.2%0.35%0.2%0.2%0.11%0.07%0.07%
Apr 202678%11.2%3.6%2.4%2%2%0.3%0.14%0.18%0.08%0.05%0.06%
May 202677.3%11.3%3.6%2.9%2%1.9%0.44%0.17%0.17%0.09%0.05%0.06%
Jun 202677.4%11.4%3.8%2.9%2%1.6%0.45%0.17%0.14%0.09%0.06%0.06%
Jul 202677.1%11.2%4.3%2.8%1.9%1.5%0.5%0.17%0.17%0.11%0.08%0.08%
Aug 202678.9%11.2%3.6%2.4%1.6%1.3%0.42%0.18%0.14%0.1%0.06%0.06%
Sep 202680%11.4%3%2%1.4%1.3%0.42%0.15%0.15%0.12%0.05%0.05%

How has the Formstack and Qualtrics comparison changed over the last 12 months?

3 findings
  • Qualtrics was ahead of Formstack in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Formstack’s share of searches among survey platforms worldwide moved from 0.2% to 0.15%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, Qualtrics’ share of searches among survey platforms worldwide moved from 2.3% to 1.3%, and its estimated monthly branded searches moved from 368K to 246K.

How did search popularity change for survey platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Qualtrics worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.

  2. Estimated monthly branded searches for Formstack worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Formstack’s and Qualtrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Formstack

1 branded search term

  • formstack

Qualtrics

1 branded search term

  • qualtrics

How the Brand Demand Index is measured

Other head-to-heads among survey platforms

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