Brandwave

Employee survey platforms:Which brands are most popular in search?

In August 2026, SurveyMonkey was the most searched among employee survey platforms worldwide, with an estimated 375K branded searches and 54.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. SurveyMonkey54.6%
  2. Qualtrics35.9%
  3. Culture Amp5.9%
  4. 15Five2.3%
  5. Workleap1.3%

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Share of SearchLeaderboard

Compare the platforms used to survey employees. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among employee survey platforms worldwide, by month

Share of Search by month for SurveyMonkey, Qualtrics, Culture Amp, 15Five. The figures are in the table below the chart.

View monthly share of search table
MonthSurveyMonkeyQualtricsCulture Amp15FiveWorkleap
Oct 202555.2%36.6%4.9%1.6%1.7%
Nov 202555.5%36.8%5%1.4%1.4%
Dec 202554.6%36.1%5.9%1.9%1.5%
Jan 202653.8%35.6%7.1%1.9%1.5%
Feb 202654.1%35.7%7.2%1.4%1.7%
Mar 202656.1%37.2%4.1%1.2%1.4%
Apr 202651.7%41.8%3.8%1.3%1.5%
May 202656.2%37.1%4.1%1.2%1.4%
Jun 202658.5%31.6%6.4%2%1.5%
Jul 202655.3%35.7%5.9%1.6%1.6%
Aug 202654.6%35.9%5.9%2.3%1.3%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.SurveyMonkey

    54.6%

    Held 1st. 375K estimated branded searches, -2.1% vs prior month. Share -0.7 points.

  2. 2.Qualtrics

    35.9%

    Held 2nd. 247K estimated branded searches, -0.12% vs prior month. Share +0.2 points.

  3. 3.Culture Amp

    5.9%

    Held 3rd. 40.6K estimated branded searches, -0.07% vs prior month. Share 0 points.

  4. 4.15Five

    2.3%

    Held 4th. 16.1K estimated branded searches, +44.5% vs prior month. Share +0.7 points.

  5. 5.Workleap

    1.3%

    Held 5th. 8.8K estimated branded searches, -18.6% vs prior month. Share -0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among employee survey platforms worldwide?

In August 2026, SurveyMonkey was the most searched among employee survey platforms worldwide, with an estimated 375K branded searches and 54.6% estimated Share of Search within this set. Qualtrics is in 2nd place, 18.7 percentage points behind at 35.9% Share of Search.

Global employee survey platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
SurveyMonkey55.2% → 54.6%58.5%Jun 202651.7%Apr 20261st
Qualtrics36.6% → 35.9%41.8%Apr 202631.6%Jun 20262nd
Culture Amp4.9% → 5.9%7.2%Feb 20263.8%Apr 20263rd
15Five1.6% → 2.3%2.3%Aug 20261.2%May 20265th → 4th
Workleap1.7% → 1.3%1.7%Feb 20261.3%Aug 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, SurveyMonkey’s estimated Share of Search among employee survey platforms worldwide decreased from 55.2% to 54.6%.
  • Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among employee survey platforms worldwide decreased from 36.6% to 35.9%.
  • Across the 11 months ending August 2026, Culture Amp’s estimated Share of Search among employee survey platforms worldwide increased from 4.9% to 5.9%.
  • Across the 11 months ending August 2026, 15Five’s estimated Share of Search among employee survey platforms worldwide increased from 1.6% to 2.3%.
  • Across the 11 months ending August 2026, SurveyMonkey’s estimated Share of Search among employee survey platforms worldwide peaked at 58.5% in June 2026 and was lowest at 51.7% in April 2026.
  • Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among employee survey platforms worldwide peaked at 41.8% in April 2026 and was lowest at 31.6% in June 2026.
  • Across the 11 months ending August 2026, Culture Amp’s estimated Share of Search among employee survey platforms worldwide peaked at 7.2% in February 2026 and was lowest at 3.8% in April 2026.
  • Across the 11 months ending August 2026, 15Five’s estimated Share of Search among employee survey platforms worldwide peaked at 2.3% in August 2026 and was lowest at 1.2% in May 2026.
  • Across the 11 months ending August 2026, 15Five rose from 5th to 4th among employee survey platforms worldwide.
  • Across the 11 months ending August 2026, Workleap fell from 4th to 5th among employee survey platforms worldwide.

How did search popularity change for employee survey platforms worldwide in August 2026?

  1. In August 2026, 15Five gained estimated Share of Search among employee survey platforms worldwide, from 1.6% to 2.3%.

  2. In August 2026, SurveyMonkey lost estimated Share of Search among employee survey platforms worldwide, from 55.3% to 54.6%.

  3. Estimated monthly branded searches for Workleap worldwide fell 48% over 11 measured months, from 16.9K to 8.8K in August 2026.

  4. Estimated monthly branded searches for Qualtrics worldwide fell 33.1% over 11 measured months, from 369K to 247K in August 2026.

  5. Estimated monthly branded searches for Culture Amp worldwide fell 18.2% over 11 measured months, from 49.6K to 40.6K in August 2026.

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