Brandwave

How popular isSurveyMonkey in search?

In August 2026, there were an estimated 375K branded searches for SurveyMonkey worldwide which is down 32.8% over the last 11 months. SurveyMonkey holds 54.6% estimated Share of Search among employee survey platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. SurveyMonkey54.6%
  2. Qualtrics35.9%
  3. Culture Amp5.9%
  4. 15Five2.3%
  5. Workleap1.3%
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Which employee survey platforms compete with SurveyMonkey?

SurveyMonkey against employee survey platforms worldwide, by month

Share of Search by month for SurveyMonkey, Qualtrics, Culture Amp, 15Five. The figures are in the table below the chart.

View monthly share of search table
MonthSurveyMonkeyQualtricsCulture Amp15FiveWorkleap
Oct 202555.2%36.6%4.9%1.6%1.7%
Nov 202555.5%36.8%5%1.4%1.4%
Dec 202554.6%36.1%5.9%1.9%1.5%
Jan 202653.8%35.6%7.1%1.9%1.5%
Feb 202654.1%35.7%7.2%1.4%1.7%
Mar 202656.1%37.2%4.1%1.2%1.4%
Apr 202651.7%41.8%3.8%1.3%1.5%
May 202656.2%37.1%4.1%1.2%1.4%
Jun 202658.5%31.6%6.4%2%1.5%
Jul 202655.3%35.7%5.9%1.6%1.6%
Aug 202654.6%35.9%5.9%2.3%1.3%
Sep 2026—————

  1. 1.SurveyMonkey

    54.6%

    Held 1st. 375K estimated branded searches, -2.1% vs prior month. Share -0.7 points.

  2. 2.Qualtrics

    35.9%

    Held 2nd. 247K estimated branded searches, -0.12% vs prior month. Share +0.2 points.

  3. 3.Culture Amp

    5.9%

    Held 3rd. 40.6K estimated branded searches, -0.07% vs prior month. Share 0 points.

  4. 4.15Five

    2.3%

    Held 4th. 16.1K estimated branded searches, +44.5% vs prior month. Share +0.7 points.

  5. 5.Workleap

    1.3%

    Held 5th. 8.8K estimated branded searches, -18.6% vs prior month. Share -0.3 points.

Compare search popularity between SurveyMonkey and its closest rivals

How has branded search demand for SurveyMonkey changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for SurveyMonkey worldwide fell from 558K to 375K.
  • Across the 11 months ending August 2026, SurveyMonkey’s estimated Share of Search among employee survey platforms worldwide decreased from 55.2% to 54.6%.
  • Across the 11 months ending August 2026, SurveyMonkey’s estimated Share of Search among employee survey platforms worldwide peaked at 58.5% in June 2026 and was lowest at 51.7% in April 2026.

How did search popularity change for employee survey platforms worldwide in August 2026?

  1. In August 2026, 15Five gained estimated Share of Search among employee survey platforms worldwide, from 1.6% to 2.3%.

  2. In August 2026, SurveyMonkey lost estimated Share of Search among employee survey platforms worldwide, from 55.3% to 54.6%.

  3. Estimated monthly branded searches for Workleap worldwide fell 48% over 11 measured months, from 16.9K to 8.8K in August 2026.

  4. Estimated monthly branded searches for Qualtrics worldwide fell 33.1% over 11 measured months, from 369K to 247K in August 2026.

  5. Estimated monthly branded searches for Culture Amp worldwide fell 18.2% over 11 measured months, from 49.6K to 40.6K in August 2026.

Where does SurveyMonkey compete?

SurveyMonkey is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Online form and survey builders4th of 82.5%Show ranking
Survey platforms3rd of 52.8%Show ranking
Experience management platforms1st of 550.5%Show ranking
Employee survey platforms1st of 554.6%Shown above

How is SurveyMonkey measured?

Brandwave collects information about searches that people make online using SurveyMonkey’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

10 branded search terms

  • survey monkey
  • survey monkey cost
  • survey monkey pricing
  • survey monkey survey
  • SurveyMonkey
  • surveymonkey audience
  • surveymonkey market research
  • surveymonkey pricing
  • surveymonkey questionnaire
  • surveymonkey.com

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How the Brand Demand Index is measured

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