Brandwave

Experience management platforms:Which brands are most popular in search?

In August 2026, SurveyMonkey was the most searched among experience management platforms worldwide, with an estimated 375K branded searches and 50.5% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. SurveyMonkey50.5%
  2. Qualtrics33.2%
  3. Sprinklr10%
  4. Medallia5.5%
  5. InMoment0.89%

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Share of SearchLeaderboard

Compare the platforms that measure customer and employee experience. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among experience management platforms worldwide, by month

Share of Search by month for SurveyMonkey, Qualtrics, Sprinklr, Medallia. The figures are in the table below the chart.

View monthly share of search table
MonthSurveyMonkeyQualtricsSprinklrMedalliaInMoment
Oct 202551.8%34.3%8.4%4.6%0.93%
Nov 202552.6%34.9%7%4.7%0.77%
Dec 202550.3%33.3%10%5.5%0.9%
Jan 202651.3%33.9%8.3%5.6%0.92%
Feb 202651.3%33.9%8.3%5.6%0.91%
Mar 202651.9%34.3%8.4%4.6%0.76%
Apr 202645.8%37%9.1%7.5%0.66%
May 202650.7%33.5%8.2%6.7%0.9%
Jun 202654%29.2%8.7%7.2%0.78%
Jul 202650.4%32.5%9.7%6.6%0.72%
Aug 202650.5%33.2%10%5.5%0.89%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.SurveyMonkey

    50.5%

    Held 1st. 375K estimated branded searches, -2.1% vs prior month. Share 0 points.

  2. 2.Qualtrics

    33.2%

    Held 2nd. 247K estimated branded searches, -0.12% vs prior month. Share +0.7 points.

  3. 3.Sprinklr

    10%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Medallia

    5.5%

    Held 4th. 40.8K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  5. 5.InMoment

    0.89%

    Held 5th. 6.6K estimated branded searches, +22.1% vs prior month. Share +0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among experience management platforms worldwide?

In August 2026, SurveyMonkey was the most searched among experience management platforms worldwide, with an estimated 375K branded searches and 50.5% estimated Share of Search within this set. Qualtrics is in 2nd place, 17.3 percentage points behind at 33.2% Share of Search.

Global experience management platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
SurveyMonkey51.8% → 50.5%54%Jun 202645.8%Apr 20261st
Qualtrics34.3% → 33.2%37%Apr 202629.2%Jun 20262nd
Sprinklr8.4% → 10%10%Dec 20257%Nov 20253rd
Medallia4.6% → 5.5%7.5%Apr 20264.6%Oct 20254th
InMoment0.93% → 0.89%0.93%Oct 20250.66%Apr 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, SurveyMonkey’s estimated Share of Search among experience management platforms worldwide decreased from 51.8% to 50.5%.
  • Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among experience management platforms worldwide decreased from 34.3% to 33.2%.
  • Across the 11 months ending August 2026, Sprinklr’s estimated Share of Search among experience management platforms worldwide increased from 8.4% to 10%.
  • Across the 11 months ending August 2026, Medallia’s estimated Share of Search among experience management platforms worldwide increased from 4.6% to 5.5%.
  • Across the 11 months ending August 2026, SurveyMonkey’s estimated Share of Search among experience management platforms worldwide peaked at 54% in June 2026 and was lowest at 45.8% in April 2026.
  • Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among experience management platforms worldwide peaked at 37% in April 2026 and was lowest at 29.2% in June 2026.
  • Across the 11 months ending August 2026, Sprinklr’s estimated Share of Search among experience management platforms worldwide peaked at 10% in December 2025 and was lowest at 7% in November 2025.
  • Across the 11 months ending August 2026, Medallia’s estimated Share of Search among experience management platforms worldwide peaked at 7.5% in April 2026 and was lowest at 4.6% in October 2025.
  • Across the 11 months ending August 2026, InMoment held steady: its estimated Share of Search among experience management platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for experience management platforms worldwide in August 2026?

  1. In August 2026, Qualtrics gained estimated Share of Search among experience management platforms worldwide, from 32.5% to 33.2%.

  2. In August 2026, Medallia lost estimated Share of Search among experience management platforms worldwide, from 6.6% to 5.5%.

  3. Sprinklr’s estimated Share of Search among experience management platforms worldwide has gained ground for 3 months in a row, from 8.2% to 10% in August 2026.

  4. Estimated monthly branded searches for InMoment worldwide fell 33.5% over 11 measured months, from 10K to 6.6K in August 2026.

  5. Estimated monthly branded searches for SurveyMonkey worldwide fell 32.8% over 11 measured months, from 558K to 375K in August 2026.

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