Brandwave

Birdeye vs Sprinklr:Which is more popular?

In September 2026, Birdeye and Sprinklr were level in searches among experience management platforms worldwide, with an estimated 74K branded searches each, at 9.1% of the total each. When we asked ChatGPT and Google AI Overviews about experience management platforms, Birdeye and Sprinklr each appeared in two of the five answers. Birdeye and Sprinklr were each mentioned first in two of the four answers.

Among experience management platforms worldwide in September 2026

Who do people search for more?

Birdeye and Sprinklr are searched for about as often as each other.

Birdeye 74K searchesSprinklr 74K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Birdeye in 2 of 5Sprinklr in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Birdeye first in 2Sprinklr first in 2

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Top experience management platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Birdeye was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Sprinklr was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Birdeye and Sprinklr were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Qualtrics1st
  2. Medallia2nd
  3. SurveyMonkey3rd
  4. Birdeye4th
  5. Sprinklr5th
  6. InMoment6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Qualtrics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Medallia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SurveyMonkey3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Birdeye2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sprinklr2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • InMoment1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about experience management platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Birdeye or Sprinklr more popular in search?

This chart shows how often people search Google for Birdeye and Sprinklr by name. Each line represents a brand's share of searches for all six experience management platforms we track, month by month, from English-language searches worldwide.

Birdeye and Sprinklr among experience management platforms worldwide, by month

Share of searches by month for Birdeye, Sprinklr. The figures are in the table below the chart.

View monthly share of searches table
MonthSurveyMonkeyQualtricsBirdeyeSprinklrMedalliaInMoment
Oct 202548.8%32.6%5.4%8%4.4%0.88%
Nov 202552.8%28.8%5.8%7.1%4.7%0.78%
Dec 202547%31.3%6.3%9.4%5.2%0.84%
Jan 202650.7%27.7%6.8%8.3%5.6%0.91%
Feb 202647.8%31.9%6.4%7.8%5.2%0.86%
Mar 202645.8%30.6%11.2%7.5%4.1%0.67%
Apr 202643.4%35.4%4.8%8.7%7.1%0.63%
May 202647.2%31.5%6.3%7.7%6.3%0.85%
Jun 202650.8%27.7%5.6%8.3%6.8%0.74%
Jul 202649.5%26.8%6.6%9.9%6.6%0.72%
Aug 202649.9%27.1%6.7%10%5.5%0.89%
Sep 202645.6%30.3%9.1%9.1%5%0.81%

How has the Birdeye and Sprinklr comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Birdeye took it in March 2026, Sprinklr took it in April 2026.
  • Across the 12 months ending September 2026, Birdeye’s share of searches among experience management platforms worldwide moved from 5.4% to 9.1%, and its estimated monthly branded searches moved from 60.5K to 74K.
  • Across the 12 months ending September 2026, Sprinklr’s share of searches among experience management platforms worldwide moved from 8% to 9.1%, and its estimated monthly branded searches moved from 90.5K to 74K.

How did search popularity change for experience management platforms worldwide in September 2026?

2 changes
  1. In September 2026, Birdeye overtook Sprinklr to rank 3rd among experience management platforms worldwide, with 9.1% of the searches.

  2. In September 2026, Sprinklr lost share of searches among experience management platforms worldwide, from 10% to 9.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Birdeye’s and Sprinklr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Birdeye

1 branded search term

  • birdeye

Sprinklr

1 branded search term

  • sprinklr

How the Brand Demand Index is measured

Other head-to-heads among experience management platforms

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