Birdeye vs Medallia:Which is more popular?
In September 2026, Birdeye had more branded searches than Medallia among experience management platforms worldwide. Birdeye had about 74,000 branded searches, while Medallia had 40,500. Birdeye made up 9.1% of all experience management platform searches we track, and Medallia accounted for 5%. When we asked ChatGPT and Google AI Overviews about experience management platforms, Medallia appeared in four of the five answers and Birdeye in two. Medallia was mentioned before Birdeye in every answer.
Who do people search for more?
Birdeye, about 83% more searches than Medallia
Who does AI mention more?
Medallia, mentioned in 4 of 5 answers, Birdeye in 2
Who does AI recommend more?
Medallia, named ahead of Birdeye in every answer
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Top experience management platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Medallia was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Birdeye was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Medallia was listed before Birdeye in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Qualtrics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Medallia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SurveyMonkey3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Birdeye2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sprinklr2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
InMoment1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about experience management platforms
5 answers
Asked ChatGPT
“Which experience management platform should I use?”
Asked ChatGPT
“What are the best experience management platforms?”
Asked ChatGPT
“What's the best experience management platform for customer feedback?”
Searched Google, AI Overview
“experience management software”
Searched Google, AI Overview
“customer experience platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Birdeye or Medallia more popular in search?
This chart shows how often people search Google for Birdeye and Medallia by name. Each line represents a brand's share of searches for all six experience management platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Birdeye, Medallia. The figures are in the table below the chart.
View monthly share of searches table
| Month | SurveyMonkey | Qualtrics | Birdeye | Sprinklr | Medallia | InMoment |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.8% | 32.6% | 5.4% | 8% | 4.4% | 0.88% |
| Nov 2025 | 52.8% | 28.8% | 5.8% | 7.1% | 4.7% | 0.78% |
| Dec 2025 | 47% | 31.3% | 6.3% | 9.4% | 5.2% | 0.84% |
| Jan 2026 | 50.7% | 27.7% | 6.8% | 8.3% | 5.6% | 0.91% |
| Feb 2026 | 47.8% | 31.9% | 6.4% | 7.8% | 5.2% | 0.86% |
| Mar 2026 | 45.8% | 30.6% | 11.2% | 7.5% | 4.1% | 0.67% |
| Apr 2026 | 43.4% | 35.4% | 4.8% | 8.7% | 7.1% | 0.63% |
| May 2026 | 47.2% | 31.5% | 6.3% | 7.7% | 6.3% | 0.85% |
| Jun 2026 | 50.8% | 27.7% | 5.6% | 8.3% | 6.8% | 0.74% |
| Jul 2026 | 49.5% | 26.8% | 6.6% | 9.9% | 6.6% | 0.72% |
| Aug 2026 | 49.9% | 27.1% | 6.7% | 10% | 5.5% | 0.89% |
| Sep 2026 | 45.6% | 30.3% | 9.1% | 9.1% | 5% | 0.81% |
How has the Birdeye and Medallia comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Medallia took it in April 2026, Birdeye took it in August 2026.
- Across the 12 months ending September 2026, Birdeye’s share of searches among experience management platforms worldwide moved from 5.4% to 9.1%, and its estimated monthly branded searches moved from 60.5K to 74K.
- Across the 12 months ending September 2026, Medallia’s share of searches among experience management platforms worldwide moved from 4.4% to 5%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
How did search popularity change for experience management platforms worldwide in September 2026?
2 changes
In September 2026, Birdeye overtook Sprinklr to rank 3rd among experience management platforms worldwide, with 9.1% of the searches.
Medallia’s share of searches among experience management platforms worldwide has lost ground for 3 months in a row, from 6.8% to 5% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Birdeye’s and Medallia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among experience management platforms
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