Brandwave

GWI vs SurveyMonkey:Which is more popular?

In September 2026, SurveyMonkey had more branded searches than GWI among market research platforms worldwide. SurveyMonkey had about 370,000 branded searches, while GWI had 22,200. SurveyMonkey made up 22.8% of all market research platform searches we track, and GWI accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about market research platforms, SurveyMonkey appeared in all five answers and GWI in two. SurveyMonkey was mentioned before GWI in four out of five answers.

Among market research platforms worldwide in September 2026

Who do people search for more?

SurveyMonkey, about 17 searches for every 1 for GWI

SurveyMonkey 370K searchesGWI 22.2K searches

Who does AI mention more?

SurveyMonkey, mentioned in every answer we collected

SurveyMonkey in 5 of 5GWI in 2 of 5

Who does AI recommend more?

SurveyMonkey, named ahead of GWI in 4 of 5 answers

SurveyMonkey first in 4GWI first in 1

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Top market research platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SurveyMonkey appeared in all five answers. GWI was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. SurveyMonkey was listed before GWI in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Qualtrics1st
  2. SurveyMonkey2nd
  3. GWI3rd
  4. Attest4th
  5. Typeform5th
  6. Statista6th
  7. Similarweb7th
  8. Mintel8th
  9. Gartner9th
  10. Euromonitor10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SurveyMonkey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qualtrics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Typeform3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Statista3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Similarweb2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GWI2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Attest2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gartner1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Euromonitor1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mintel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about market research platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is GWI or SurveyMonkey more popular in search?

This chart shows how often people search Google for GWI and SurveyMonkey by name. Each line represents a brand's share of searches for all 11 market research platforms we track, month by month, from English-language searches worldwide.

GWI and SurveyMonkey among market research platforms worldwide, by month

Share of searches by month for SurveyMonkey, GWI. The figures are in the table below the chart.

View monthly share of searches table
MonthSurveyMonkeySimilarwebTypeformQualtricsGartnerStatistaEuromonitorMintelGWIIBISWorldAttest
Oct 202525.2%16.9%17%16.9%9.2%9.2%1.5%2.3%1%0.83%<0.01%
Nov 202526.8%17.9%18%14.6%8%9.8%1.6%1.6%1.1%0.72%<0.01%
Dec 202523.6%19.2%19.4%15.7%8.6%8.6%1.4%1.7%1.2%0.63%<0.01%
Jan 202624.2%19.8%20%13.2%8.9%8.9%1.5%1.8%1.2%0.65%<0.01%
Feb 202624.3%16.2%20%16.2%8.9%8.9%1.5%2.2%0.97%0.97%<0.01%
Mar 202624%19.5%16.2%16%8.7%10.7%1.4%1.8%0.96%0.79%<0.01%
Apr 202622.3%18.2%18.3%18.2%8.1%9.9%1.3%2%0.89%0.73%<0.01%
May 202625.9%17.2%17.5%17.2%9.5%7.7%1.3%1.9%1%0.69%<0.01%
Jun 202627.6%18.4%18.6%15%10.1%5.5%1.4%1.7%1.1%0.6%<0.01%
Jul 202625.9%21%17.4%14%11.5%5.2%1.3%1.5%1.5%0.69%<0.01%
Aug 202626.9%17.8%18.1%14.6%12%5.4%1.6%1.6%1.3%0.72%<0.01%
Sep 202622.8%18.5%15.4%15.1%12.4%10.2%1.7%1.7%1.4%0.91%<0.01%

How has the GWI and SurveyMonkey comparison changed over the last 12 months?

3 findings
  • SurveyMonkey was ahead of GWI in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, GWI’s share of searches among market research platforms worldwide moved from 1% to 1.4%, and its estimated monthly branded searches held steady at 22.2K.
  • Across the 12 months ending September 2026, SurveyMonkey’s share of searches among market research platforms worldwide moved from 25.2% to 22.8%, and its estimated monthly branded searches moved from 551K to 370K.

How did search popularity change for market research platforms worldwide in September 2026?

1 change

  1. In September 2026, SurveyMonkey lost share of searches among market research platforms worldwide, from 26.9% to 22.8%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using GWI’s and SurveyMonkey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GWI

1 branded search term

  • gwi

SurveyMonkey

6 branded search terms

  • survey monkey
  • survey monkey survey
  • SurveyMonkey
  • surveymonkey audience
  • surveymonkey market research
  • surveymonkey questionnaire

How the Brand Demand Index is measured

Other head-to-heads among market research platforms

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