Brandwave

How popular isGWI?

In September 2026, people searched for GWI by name about 22,200 times worldwide, about the same as the previous year. These searches made up 1.4% of all global market research platform searches, placing GWI ninth out of 11 platforms. When we asked both ChatGPT and Google AI Overviews about market research platforms, GWI appeared in two of the five answers and was the third most recommended of the 11.

Search and AI answers in September 2026

GWI is the ninth most searched of 11 competitors and the third most recommended in AI answers.

  1. SurveyMonkeyShare of searches 22.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. SimilarwebShare of searches 18.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  3. TypeformShare of searches 15.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. QualtricsShare of searches 15.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. GWIShare of searches 1.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

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Top market research platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GWI was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. GWI is the third most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Qualtrics1st
  2. SurveyMonkey2nd
  3. GWI3rd
  4. Attest4th
  5. Typeform5th
  6. Statista6th
  7. Similarweb7th
  8. Mintel8th
  9. Gartner9th
  10. Euromonitor10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • SurveyMonkey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qualtrics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Typeform3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Statista3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Similarweb2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GWI2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Attest2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gartner1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Euromonitor1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mintel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about market research platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which market research platforms compete with GWI?

GWI against market research platforms worldwide, by month

Share of searches by month for SurveyMonkey, Similarweb, Typeform, Qualtrics, Gartner, Statista, GWI. The figures are in the table below the chart.

View monthly share of searches table
MonthSurveyMonkeySimilarwebTypeformQualtricsGartnerStatistaEuromonitorMintelGWIIBISWorldAttest
Oct 202525.2%16.9%17%16.9%9.2%9.2%1.5%2.3%1%0.83%<0.01%
Nov 202526.8%17.9%18%14.6%8%9.8%1.6%1.6%1.1%0.72%<0.01%
Dec 202523.6%19.2%19.4%15.7%8.6%8.6%1.4%1.7%1.2%0.63%<0.01%
Jan 202624.2%19.8%20%13.2%8.9%8.9%1.5%1.8%1.2%0.65%<0.01%
Feb 202624.3%16.2%20%16.2%8.9%8.9%1.5%2.2%0.97%0.97%<0.01%
Mar 202624%19.5%16.2%16%8.7%10.7%1.4%1.8%0.96%0.79%<0.01%
Apr 202622.3%18.2%18.3%18.2%8.1%9.9%1.3%2%0.89%0.73%<0.01%
May 202625.9%17.2%17.5%17.2%9.5%7.7%1.3%1.9%1%0.69%<0.01%
Jun 202627.6%18.4%18.6%15%10.1%5.5%1.4%1.7%1.1%0.6%<0.01%
Jul 202625.9%21%17.4%14%11.5%5.2%1.3%1.5%1.5%0.69%<0.01%
Aug 202626.9%17.8%18.1%14.6%12%5.4%1.6%1.6%1.3%0.72%<0.01%
Sep 202622.8%18.5%15.4%15.1%12.4%10.2%1.7%1.7%1.4%0.91%<0.01%

  1. 1.SurveyMonkey

    22.8%

    Held 1st. 370K estimated branded searches, -0.32% vs prior month. Share -4.1 points.

  2. 2.Similarweb

    18.5%

    Moved from 3rd to 2nd. 301K estimated branded searches, +22.4% vs prior month. Share +0.7 points.

  3. 3.Typeform

    15.4%

    Moved from 2nd to 3rd. 250K estimated branded searches, +0.32% vs prior month. Share -2.7 points.

  4. 4.Qualtrics

    15.1%

    Held 4th. 246K estimated branded searches, +22.4% vs prior month. Share +0.6 points.

  5. 5.Gartner

    12.4%

    Held 5th. 201K estimated branded searches, +21.8% vs prior month. Share +0.4 points.

  6. 6.Statista

    10.2%

    Held 6th. 165K estimated branded searches, +123% vs prior month. Share +4.8 points.

  7. 7.Euromonitor

    1.7%

    Held 7th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.

  8. 8.Mintel

    1.7%

    Held 8th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.

  9. 9.GWI

    1.4%

    Held 9th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

  10. 10.IBISWorld

    0.91%

    Held 10th. 14.8K estimated branded searches, +49.5% vs prior month. Share +0.2 points.

  11. 11.Attest

    <0.01%

    Held 11th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between GWI and its closest rivals

Every comparison with GWI

15 comparisons

How has branded search demand for GWI changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for GWI worldwide held steady at 22.2K.
  • Across the 12 months ending September 2026, GWI’s share of searches among market research platforms worldwide held steady, from 1% to 1.4%.

How did search popularity change for market research platforms worldwide in September 2026?

6 changes

  1. In September 2026, Similarweb overtook Typeform to rank 2nd among market research platforms worldwide, with 18.5% of the searches.

  2. In September 2026, Statista gained share of searches among market research platforms worldwide, from 5.4% to 10.2%.

  3. In September 2026, Qualtrics gained share of searches among market research platforms worldwide, from 14.6% to 15.1%.

  4. In September 2026, SurveyMonkey lost share of searches among market research platforms worldwide, from 26.9% to 22.8%.

  5. In September 2026, Typeform lost share of searches among market research platforms worldwide, from 18.1% to 15.4%.

  6. Gartner’s share of searches among market research platforms worldwide has gained ground for 3 months in a row, from 10.1% to 12.4% in September 2026.

How are GWI’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using GWI’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • gwi

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How the Brand Demand Index is measured

Where does GWI compete?

GWI is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Market research platforms9th of 111.4%Shown above
Consumer research platforms2nd of 97.8%Show ranking
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Is GWI your brand?

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