GWI vs IBISWorld:Which is more popular?
In September 2026, GWI had more branded searches than IBISWorld among market research platforms worldwide. GWI had about 22,200 branded searches, while IBISWorld had 14,800. GWI made up 1.4% of all market research platform searches we track, and IBISWorld accounted for 0.91%. When we asked ChatGPT and Google AI Overviews about market research platforms, GWI appeared in two of the five answers and IBISWorld in none.
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Top market research platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, GWI was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. IBISWorld did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
SurveyMonkey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Qualtrics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Typeform3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Statista3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Similarweb2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
GWI2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Attest2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Gartner1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Euromonitor1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
IBISWorld0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about market research platforms
5 answers
Asked ChatGPT
“Which market research platform should I use?”
Asked ChatGPT
“What are the best market research platforms?”
Asked ChatGPT
“What's the best market research platform for survey insights?”
Searched Google, AI Overview
“market research platforms”
Searched Google, AI Overview
“survey platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is GWI or IBISWorld more popular in search?
This chart shows how often people search Google for GWI and IBISWorld by name. Each line represents a brand's share of searches for all 11 market research platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for GWI, IBISWorld. The figures are in the table below the chart.
View monthly share of searches table
| Month | SurveyMonkey | Similarweb | Typeform | Qualtrics | Gartner | Statista | Euromonitor | Mintel | GWI | IBISWorld | Attest |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.2% | 16.9% | 17% | 16.9% | 9.2% | 9.2% | 1.5% | 2.3% | 1% | 0.83% | <0.01% |
| Nov 2025 | 26.8% | 17.9% | 18% | 14.6% | 8% | 9.8% | 1.6% | 1.6% | 1.1% | 0.72% | <0.01% |
| Dec 2025 | 23.6% | 19.2% | 19.4% | 15.7% | 8.6% | 8.6% | 1.4% | 1.7% | 1.2% | 0.63% | <0.01% |
| Jan 2026 | 24.2% | 19.8% | 20% | 13.2% | 8.9% | 8.9% | 1.5% | 1.8% | 1.2% | 0.65% | <0.01% |
| Feb 2026 | 24.3% | 16.2% | 20% | 16.2% | 8.9% | 8.9% | 1.5% | 2.2% | 0.97% | 0.97% | <0.01% |
| Mar 2026 | 24% | 19.5% | 16.2% | 16% | 8.7% | 10.7% | 1.4% | 1.8% | 0.96% | 0.79% | <0.01% |
| Apr 2026 | 22.3% | 18.2% | 18.3% | 18.2% | 8.1% | 9.9% | 1.3% | 2% | 0.89% | 0.73% | <0.01% |
| May 2026 | 25.9% | 17.2% | 17.5% | 17.2% | 9.5% | 7.7% | 1.3% | 1.9% | 1% | 0.69% | <0.01% |
| Jun 2026 | 27.6% | 18.4% | 18.6% | 15% | 10.1% | 5.5% | 1.4% | 1.7% | 1.1% | 0.6% | <0.01% |
| Jul 2026 | 25.9% | 21% | 17.4% | 14% | 11.5% | 5.2% | 1.3% | 1.5% | 1.5% | 0.69% | <0.01% |
| Aug 2026 | 26.9% | 17.8% | 18.1% | 14.6% | 12% | 5.4% | 1.6% | 1.6% | 1.3% | 0.72% | <0.01% |
| Sep 2026 | 22.8% | 18.5% | 15.4% | 15.1% | 12.4% | 10.2% | 1.7% | 1.7% | 1.4% | 0.91% | <0.01% |
How has the GWI and IBISWorld comparison changed over the last 12 months?
3 findings
- GWI was ahead of IBISWorld in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, GWI’s share of searches among market research platforms worldwide moved from 1% to 1.4%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, IBISWorld’s share of searches among market research platforms worldwide moved from 0.83% to 0.91%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for market research platforms worldwide in September 2026?
1 change
Estimated monthly branded searches for IBISWorld worldwide fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using GWI’s and IBISWorld’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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