Gartner vs GWI:Which is more popular?
In September 2026, Gartner had more branded searches than GWI among market research platforms worldwide. Gartner had about 201,000 branded searches, while GWI had 22,200. Gartner made up 12.4% of all market research platform searches we track, and GWI accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about market research platforms, GWI appeared in two of the five answers and Gartner in one. GWI was mentioned before Gartner in two out of three answers that named either.
Who do people search for more?
Gartner, about 9 searches for every 1 for GWI
Who does AI mention more?
GWI, mentioned in 2 of 5 answers, Gartner in 1
Who does AI recommend more?
GWI, named ahead of Gartner in 2 of 3 answers
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Top market research platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, GWI was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Gartner was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. GWI was listed before Gartner in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Qualtrics1st
SurveyMonkey2nd- GWI3rd
Attest4th
Typeform5th
Statista6th
Similarweb7th
Mintel8th- Gartner9th
Euromonitor10th- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- SurveyMonkey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Qualtrics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Typeform3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Statista3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Similarweb2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- GWI2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Attest2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gartner1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Euromonitor1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mintel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about market research platforms
5 answers
Asked ChatGPT
“Which market research platform should I use?”
Asked ChatGPT
“What are the best market research platforms?”
Asked ChatGPT
“What's the best market research platform for survey insights?”
Searched Google, AI Overview
“market research platforms”
Searched Google, AI Overview
“survey platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Gartner or GWI more popular in search?
This chart shows how often people search Google for Gartner and GWI by name. Each line represents a brand's share of searches for all 11 market research platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Gartner, GWI. The figures are in the table below the chart.
View monthly share of searches table
| Month | SurveyMonkey | Similarweb | Typeform | Qualtrics | Gartner | Statista | Euromonitor | Mintel | GWI | IBISWorld | Attest |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.2% | 16.9% | 17% | 16.9% | 9.2% | 9.2% | 1.5% | 2.3% | 1% | 0.83% | <0.01% |
| Nov 2025 | 26.8% | 17.9% | 18% | 14.6% | 8% | 9.8% | 1.6% | 1.6% | 1.1% | 0.72% | <0.01% |
| Dec 2025 | 23.6% | 19.2% | 19.4% | 15.7% | 8.6% | 8.6% | 1.4% | 1.7% | 1.2% | 0.63% | <0.01% |
| Jan 2026 | 24.2% | 19.8% | 20% | 13.2% | 8.9% | 8.9% | 1.5% | 1.8% | 1.2% | 0.65% | <0.01% |
| Feb 2026 | 24.3% | 16.2% | 20% | 16.2% | 8.9% | 8.9% | 1.5% | 2.2% | 0.97% | 0.97% | <0.01% |
| Mar 2026 | 24% | 19.5% | 16.2% | 16% | 8.7% | 10.7% | 1.4% | 1.8% | 0.96% | 0.79% | <0.01% |
| Apr 2026 | 22.3% | 18.2% | 18.3% | 18.2% | 8.1% | 9.9% | 1.3% | 2% | 0.89% | 0.73% | <0.01% |
| May 2026 | 25.9% | 17.2% | 17.5% | 17.2% | 9.5% | 7.7% | 1.3% | 1.9% | 1% | 0.69% | <0.01% |
| Jun 2026 | 27.6% | 18.4% | 18.6% | 15% | 10.1% | 5.5% | 1.4% | 1.7% | 1.1% | 0.6% | <0.01% |
| Jul 2026 | 25.9% | 21% | 17.4% | 14% | 11.5% | 5.2% | 1.3% | 1.5% | 1.5% | 0.69% | <0.01% |
| Aug 2026 | 26.9% | 17.8% | 18.1% | 14.6% | 12% | 5.4% | 1.6% | 1.6% | 1.3% | 0.72% | <0.01% |
| Sep 2026 | 22.8% | 18.5% | 15.4% | 15.1% | 12.4% | 10.2% | 1.7% | 1.7% | 1.4% | 0.91% | <0.01% |
How has the Gartner and GWI comparison changed over the last 12 months?
3 findings
- Gartner was ahead of GWI in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Gartner’s share of searches among market research platforms worldwide moved from 9.2% to 12.4%, and its estimated monthly branded searches held steady at 201K.
- Across the 12 months ending September 2026, GWI’s share of searches among market research platforms worldwide moved from 1% to 1.4%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for market research platforms worldwide in September 2026?
1 change
Gartner’s share of searches among market research platforms worldwide has gained ground for 3 months in a row, from 10.1% to 12.4% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Gartner’s and GWI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among market research platforms
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