How popular isGWI?
In September 2026, people searched for GWI by name about 22,200 times worldwide, about the same as the previous year. These searches made up 7.8% of all global consumer research platform searches, placing GWI second out of nine platforms. When we asked both ChatGPT and Google AI Overviews about consumer research platforms, GWI appeared in all answers and was the most recommended of the nine.
GWI is the second most searched of 9 competitors and the most recommended in AI answers.
QualtricsShare of searches 86.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
GWIShare of searches 7.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
SparkToroShare of searches 2.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
PollfishShare of searches 2.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
AttestShare of searches 0.05%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top consumer research platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, GWI appeared in all five answers. GWI is the most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- GWI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Qualtrics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Attest3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SparkToro2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
UserTesting2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Pollfish1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Suzy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AYTM0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cint0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about consumer research platforms
5 answers
Asked ChatGPT
“Which consumer research platform should I use?”
Asked ChatGPT
“What are the best consumer research platforms?”
Asked ChatGPT
“What's the best consumer research platform for audience insights?”
Searched Google, AI Overview
“consumer research platform”
Searched Google, AI Overview
“audience research tool”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which consumer research platforms compete with GWI?
Share of searches by month for Qualtrics, GWI, SparkToro, Pollfish. The figures are in the table below the chart.
View monthly share of searches table
| Month | Qualtrics | GWI | SparkToro | Pollfish | Attest | Suzy | AYTM | Cint | UserTesting |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 90.1% | 5.4% | 3% | 1.3% | 0.05% | 0.05% | 0.02% | 0.01% | <0.01% |
| Nov 2025 | 88.8% | 6.5% | 2.9% | 1.6% | 0.07% | 0.06% | 0.02% | 0.02% | <0.01% |
| Dec 2025 | 88.8% | 6.5% | 2.9% | 1.6% | 0.08% | 0.06% | 0.02% | 0.02% | 0.02% |
| Jan 2026 | 85.1% | 7.7% | 5.1% | 1.9% | 0.09% | 0.05% | 0.02% | 0.02% | 0.02% |
| Feb 2026 | 89.9% | 5.4% | 3% | 1.6% | 0.07% | 0.06% | 0.02% | 0.01% | 0.01% |
| Mar 2026 | 89.9% | 5.4% | 3% | 1.6% | 0.05% | 0.05% | 0.02% | 0.01% | 0.01% |
| Apr 2026 | 91.6% | 4.5% | 2.5% | 1.3% | 0.04% | 0.05% | 0.02% | 0.02% | <0.01% |
| May 2026 | 89.9% | 5.4% | 3% | 1.6% | 0.05% | 0.04% | 0.03% | 0.01% | <0.01% |
| Jun 2026 | 88.5% | 6.5% | 2.9% | 1.9% | 0.07% | 0.05% | 0.03% | 0.02% | <0.01% |
| Jul 2026 | 84.8% | 9.4% | 3.4% | 2.3% | 0.05% | 0.05% | 0.03% | 0.02% | <0.01% |
| Aug 2026 | 86.2% | 7.8% | 3.5% | 2.3% | 0.07% | 0.06% | 0.05% | 0.02% | <0.01% |
| Sep 2026 | 86.8% | 7.8% | 2.9% | 2.3% | 0.05% | 0.04% | 0.04% | 0.03% | <0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 86.8% | 246K | +22.4% | +0.6 points | |
| 2, held 2nd | 7.8% | 22.2K | +22.7% | +0.1 points | |
| 3, held 3rd | 2.9% | 8.1K | 0% | -0.6 points | |
| 4, held 4th | 2.3% | 6.6K | +22.2% | 0 points | |
| 5, held 5th | 0.05% | 150 | -6.3% | 0 points | |
| 6, held 6th | 0.04% | 110 | -15.4% | 0 points | |
| 7, held 7th | 0.04% | 100 | -9.1% | 0 points | |
| 8, held 8th | 0.03% | 90 | +80% | 0 points | |
| 9, held 9th | <0.01% | 10 | 0% | 0 points |
86.8%
Held 1st. 246K estimated branded searches, +22.4% vs prior month. Share +0.6 points.
2.
GWI7.8%
Held 2nd. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.1 points.
2.9%
Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share -0.6 points.
4.
Pollfish2.3%
Held 4th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.
5.
Attest0.05%
Held 5th. 150 estimated branded searches, -6.3% vs prior month. Share 0 points.
6.
Suzy0.04%
Held 6th. 110 estimated branded searches, -15.4% vs prior month. Share 0 points.
7.
AYTM0.04%
Held 7th. 100 estimated branded searches, -9.1% vs prior month. Share 0 points.
8.
Cint0.03%
Held 8th. 90 estimated branded searches, +80% vs prior month. Share 0 points.
<0.01%
Held 9th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between GWI and its closest rivals
Every comparison with GWI
15 comparisons
How has branded search demand for GWI changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for GWI worldwide held steady at 22.2K.
- Across the 12 months ending September 2026, GWI’s share of searches among consumer research platforms worldwide increased from 5.4% to 7.8%.
- Across the 12 months ending September 2026, GWI’s share of searches among consumer research platforms worldwide peaked at 9.4% in July 2026 and was lowest at 4.5% in April 2026.
How did search popularity change for consumer research platforms worldwide in September 2026?
6 changes
In September 2026, Qualtrics gained share of searches among consumer research platforms worldwide, from 86.2% to 86.8%.
In September 2026, SparkToro lost share of searches among consumer research platforms worldwide, from 3.5% to 2.9%.
Estimated monthly branded searches for Cint worldwide rose 80% over 12 measured months, from 50 to 90 in September 2026.
Estimated monthly branded searches for AYTM worldwide rose 42.9% over 12 measured months, from 70 to 100 in September 2026.
Estimated monthly branded searches for Pollfish worldwide rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.
Estimated monthly branded searches for UserTesting worldwide fell 66.7% over 12 measured months, from 30 to 10 in September 2026.
How are GWI’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using GWI’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- gwi
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Where does GWI compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Market research platforms | 9th of 11 | 1.4% | Show ranking |
| Consumer research platforms | 2nd of 9 | 7.8% | Shown above |
Is GWI your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.