AYTM vs GWI:Which is more popular?
In September 2026, GWI had more branded searches than AYTM among consumer research platforms worldwide. GWI had about 22,200 branded searches, while AYTM had 100. GWI made up 7.8% of all consumer research platform searches we track, and AYTM accounted for 0.04%. When we asked ChatGPT and Google AI Overviews about consumer research platforms, GWI appeared in all five answers and AYTM in none.
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Top consumer research platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, GWI appeared in all five answers. AYTM did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
GWI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Qualtrics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Attest3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SparkToro2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
UserTesting2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pollfish1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Suzy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AYTM0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cint0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about consumer research platforms
5 answers
Asked ChatGPT
“Which consumer research platform should I use?”
Asked ChatGPT
“What are the best consumer research platforms?”
Asked ChatGPT
“What's the best consumer research platform for audience insights?”
Searched Google, AI Overview
“consumer research platform”
Searched Google, AI Overview
“audience research tool”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is AYTM or GWI more popular in search?
This chart shows how often people search Google for AYTM and GWI by name. Each line represents a brand's share of searches for all nine consumer research platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for GWI, AYTM. The figures are in the table below the chart.
View monthly share of searches table
| Month | Qualtrics | GWI | SparkToro | Pollfish | Attest | Suzy | AYTM | Cint | UserTesting |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 90.1% | 5.4% | 3% | 1.3% | 0.05% | 0.05% | 0.02% | 0.01% | <0.01% |
| Nov 2025 | 88.8% | 6.5% | 2.9% | 1.6% | 0.07% | 0.06% | 0.02% | 0.02% | <0.01% |
| Dec 2025 | 88.8% | 6.5% | 2.9% | 1.6% | 0.08% | 0.06% | 0.02% | 0.02% | 0.02% |
| Jan 2026 | 85.1% | 7.7% | 5.1% | 1.9% | 0.09% | 0.05% | 0.02% | 0.02% | 0.02% |
| Feb 2026 | 89.9% | 5.4% | 3% | 1.6% | 0.07% | 0.06% | 0.02% | 0.01% | 0.01% |
| Mar 2026 | 89.9% | 5.4% | 3% | 1.6% | 0.05% | 0.05% | 0.02% | 0.01% | 0.01% |
| Apr 2026 | 91.6% | 4.5% | 2.5% | 1.3% | 0.04% | 0.05% | 0.02% | 0.02% | <0.01% |
| May 2026 | 89.9% | 5.4% | 3% | 1.6% | 0.05% | 0.04% | 0.03% | 0.01% | <0.01% |
| Jun 2026 | 88.5% | 6.5% | 2.9% | 1.9% | 0.07% | 0.05% | 0.03% | 0.02% | <0.01% |
| Jul 2026 | 84.8% | 9.4% | 3.4% | 2.3% | 0.05% | 0.05% | 0.03% | 0.02% | <0.01% |
| Aug 2026 | 86.2% | 7.8% | 3.5% | 2.3% | 0.07% | 0.06% | 0.05% | 0.02% | <0.01% |
| Sep 2026 | 86.8% | 7.8% | 2.9% | 2.3% | 0.05% | 0.04% | 0.04% | 0.03% | <0.01% |
How has the AYTM and GWI comparison changed over the last 12 months?
3 findings
- GWI was ahead of AYTM in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AYTM’s share of searches among consumer research platforms worldwide moved from 0.02% to 0.04%, and its estimated monthly branded searches moved from 70 to 100.
- Across the 12 months ending September 2026, GWI’s share of searches among consumer research platforms worldwide moved from 5.4% to 7.8%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for consumer research platforms worldwide in September 2026?
1 change
Estimated monthly branded searches for AYTM worldwide rose 42.9% over 12 measured months, from 70 to 100 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using AYTM’s and GWI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among consumer research platforms
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