Brandwave

Euromonitor vs GWI:Which is searched more?

In September 2026, Euromonitor had more branded searches than GWI among market research platforms worldwide. Euromonitor had about 27,100 branded searches, while GWI had 22,200. Euromonitor made up 1.7% of all market research platform searches we track, and GWI accounted for 1.4%. These are worldwide searches for English-language branded terms.

Share of searches among market research platforms worldwide in September 2026Is Euromonitor or GWI more popular in search?
Euromonitor1.7%27.1K searches
vs
GWI1.4%22.2K searches

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Is Euromonitor or GWI more popular in search?

Compare the platforms that publish market research. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Euromonitor and GWI among market research platforms worldwide, by month

Share of searches by month for Euromonitor, GWI. The figures are in the table below the chart.

View monthly share of searches table
MonthSurveyMonkeySimilarwebTypeformQualtricsGartnerStatistaEuromonitorMintelGWIIBISWorldAttest
Oct 202525.2%16.9%17%16.9%9.2%9.2%1.5%2.3%1%0.83%<0.01%
Nov 202526.8%17.9%18%14.6%8%9.8%1.6%1.6%1.1%0.72%<0.01%
Dec 202523.6%19.2%19.4%15.7%8.6%8.6%1.4%1.7%1.2%0.63%<0.01%
Jan 202624.2%19.8%20%13.2%8.9%8.9%1.5%1.8%1.2%0.65%<0.01%
Feb 202624.3%16.2%20%16.2%8.9%8.9%1.5%2.2%0.97%0.97%<0.01%
Mar 202624%19.5%16.2%16%8.7%10.7%1.4%1.8%0.96%0.79%<0.01%
Apr 202622.3%18.2%18.3%18.2%8.1%9.9%1.3%2%0.89%0.73%<0.01%
May 202625.9%17.2%17.5%17.2%9.5%7.7%1.3%1.9%1%0.69%<0.01%
Jun 202627.6%18.4%18.6%15%10.1%5.5%1.4%1.7%1.1%0.6%<0.01%
Jul 202625.9%21%17.4%14%11.5%5.2%1.3%1.5%1.5%0.69%<0.01%
Aug 202626.9%17.8%18.1%14.6%12%5.4%1.6%1.6%1.3%0.72%<0.01%
Sep 202622.8%18.5%15.4%15.1%12.4%10.2%1.7%1.7%1.4%0.91%<0.01%

How has the Euromonitor and GWI comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: GWI took it in July 2026, Euromonitor took it in August 2026.
  • Across the 12 months ending September 2026, Euromonitor’s share of searches among market research platforms worldwide moved from 1.5% to 1.7%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, GWI’s share of searches among market research platforms worldwide moved from 1% to 1.4%, and its estimated monthly branded searches held steady at 22.2K.

How did search popularity change for market research platforms worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Euromonitor worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Euromonitor’s and GWI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Euromonitor

1 branded search term

  • euromonitor

GWI

1 branded search term

  • gwi

How the Brand Demand Index is measured

Other head-to-heads among market research platforms

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