Brandwave

AskNicely vs SurveyMonkey:Which is searched more?

In September 2026, SurveyMonkey had more branded searches than AskNicely among customer feedback software worldwide. SurveyMonkey had about 369,000 branded searches, while AskNicely had 4,410. SurveyMonkey made up 35.8% of all customer feedback software searches we track, and AskNicely accounted for 0.43%. These are worldwide searches for English-language branded terms.

Share of searches among customer feedback software worldwide in September 2026Is AskNicely or SurveyMonkey more popular in search?
AskNicely0.43%4.4K searches
vs
SurveyMonkey35.8%369K searches

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Is AskNicely or SurveyMonkey more popular in search?

Compare the platforms used to collect customer feedback. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

AskNicely and SurveyMonkey among customer feedback software worldwide, by month

Share of searches by month for SurveyMonkey, AskNicely. The figures are in the table below the chart.

View monthly share of searches table
MonthSurveyMonkeyTypeformQualtricsHotjarMedalliaAskNicelySurvicateDelightedCannyNicereplyZonka Feedback
Oct 202536.9%25%24.7%9.1%3.3%0.24%0.36%0.16%0.07%0.06%0.07%
Nov 202539.4%26.7%21.5%7.9%3.5%0.26%0.32%0.17%0.08%0.06%0.06%
Dec 202534.7%28.8%23.2%8.5%3.8%0.27%0.34%0.18%0.09%0.07%0.08%
Jan 202636.3%30.1%19.8%8.8%4%0.29%0.36%0.16%0.1%0.07%0.08%
Feb 202635.7%29.7%23.8%5.9%3.9%0.23%0.35%0.15%0.09%0.06%0.07%
Mar 202638.8%26.5%25.9%4.3%3.5%0.25%0.38%0.14%0.08%0.06%0.06%
Apr 202633.6%27.9%27.4%4.5%5.5%0.27%0.33%0.14%0.07%0.07%0.07%
May 202638.1%26.1%25.5%4.2%5.1%0.37%0.31%0.14%0.08%0.07%0.06%
Jun 202639.1%26.8%21.3%6.4%5.2%0.38%0.38%0.14%0.1%0.06%0.06%
Jul 202639.6%27%21.5%5.3%5.3%0.47%0.39%0.18%0.11%0.08%0.08%
Aug 202640%27.2%21.7%5.3%4.4%0.48%0.39%0.18%0.1%0.08%0.06%
Sep 202635.8%24.6%23.8%10.7%3.9%0.43%0.35%0.16%0.11%0.09%0.06%

How has the AskNicely and SurveyMonkey comparison changed over the last 12 months?

3 findings

How did search popularity change for customer feedback software worldwide in September 2026?

2 changes

  1. In September 2026, SurveyMonkey lost share of searches among customer feedback software worldwide, from 40% to 35.8%.

  2. Estimated monthly branded searches for AskNicely worldwide rose 21.8% over 12 measured months, from 3.6K to 4.4K in September 2026.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using AskNicely’s and SurveyMonkey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AskNicely

2 branded search terms

  • asknicely
  • asknicely nps

SurveyMonkey

5 branded search terms

  • survey monkey
  • survey monkey survey
  • SurveyMonkey
  • surveymonkey audience
  • surveymonkey questionnaire

How the Brand Demand Index is measured

Other head-to-heads among customer feedback software

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