Brandwave

Online form and survey builders:Which brands are most popular in search?

In August 2026, Google Forms was the most searched among online form and survey builders worldwide, with an estimated 12.2M branded searches and 79.8% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Google Forms79.8%
  2. Microsoft Forms11.3%
  3. Jotform3.7%
  4. SurveyMonkey2.5%
  5. Typeform1.7%
  6. Fillout0.49%
  7. Tally0.43%
  8. Paperform0.07%

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Share of SearchLeaderboard

Compare online tools for building forms, quizzes, and surveys, measured through worldwide English-language branded search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among online form and survey builders worldwide, by month

Share of Search by month for Google Forms, Microsoft Forms, Jotform, SurveyMonkey. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle FormsMicrosoft FormsJotformSurveyMonkeyTypeformFilloutTallyPaperform
Oct 202575.7%13.3%4.4%3.5%2.4%0.38%0.24%0.08%
Nov 202577.3%11.5%4.5%3.6%2.5%0.39%0.24%0.1%
Dec 202578%11.4%4.5%2.9%2.5%0.39%0.28%0.08%
Jan 202677.9%11.3%4.5%3%2.5%0.4%0.27%0.08%
Feb 202678.5%11.6%3.7%3%2.5%0.39%0.27%0.07%
Mar 202675.5%13.5%4.3%3.4%2.4%0.46%0.36%0.06%
Apr 202679.5%11.4%3.8%2.5%2.1%0.4%0.31%0.05%
May 202678.7%11.5%3.8%3%2.1%0.48%0.45%0.05%
Jun 202678.5%11.6%3.9%3%2.1%0.48%0.45%0.05%
Jul 202678.1%11.3%4.5%3%2%0.58%0.51%0.06%
Aug 202679.8%11.3%3.7%2.5%1.7%0.49%0.43%0.07%
Sep 2026————————

This month’s ranking, August 2026

  1. 1.Google Forms

    79.8%

    held 1st · 12.2M estimated branded searches · +20.9% vs prior month · +1.7 points

  2. 2.Microsoft Forms

    11.3%

    held 2nd · 1.7M estimated branded searches · +18.9% vs prior month · +0.1 points

  3. 3.Jotform

    3.7%

    held 3rd · 572K estimated branded searches · -1.7% vs prior month · -0.8 points

  4. 4.SurveyMonkey

    2.5%

    held 4th · 375K estimated branded searches · -2.1% vs prior month · -0.5 points

  5. 5.Typeform

    1.7%

    held 5th · 261K estimated branded searches · -0.46% vs prior month · -0.3 points

  6. 6.Fillout

    0.49%

    held 6th · 74.7K estimated branded searches · +0.17% vs prior month · -0.1 points

  7. 7.Tally

    0.43%

    held 7th · 65.3K estimated branded searches · -0.5% vs prior month · -0.1 points

  8. 8.Paperform

    0.07%

    held 8th · 10.1K estimated branded searches · +21.7% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among online form and survey builders worldwide?

In August 2026, Google Forms was the most searched among online form and survey builders worldwide, with an estimated 12.2M branded searches and 79.8% estimated Share of Search within this set. Microsoft Forms is in 2nd place, 68.4 percentage points behind at 11.3% Share of Search.

Global online form and survey builders, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Google Forms75.7% → 79.8%79.8%Aug 202675.5%Mar 20261st
Microsoft Forms13.3% → 11.3%13.5%Mar 202611.3%Jul 20262nd
Jotform4.4% → 3.7%4.5%Jan 20263.7%Feb 20263rd
SurveyMonkey3.5% → 2.5%3.6%Nov 20252.5%Aug 20264th
Typeform2.4% → 1.7%2.5%Jan 20261.7%Aug 20265th
Fillout0.38% → 0.49%0.58%Jul 20260.38%Oct 20256th
Tally0.24% → 0.43%0.51%Jul 20260.24%Oct 20257th
Paperform0.08% → 0.07%0.1%Nov 20250.05%Jun 20268th

Each finding as a sentence

  • Across the 11 months ending August 2026, Google Forms’ estimated Share of Search among online form and survey builders worldwide increased from 75.7% to 79.8%.
  • Across the 11 months ending August 2026, Microsoft Forms’ estimated Share of Search among online form and survey builders worldwide decreased from 13.3% to 11.3%.
  • Across the 11 months ending August 2026, Jotform’s estimated Share of Search among online form and survey builders worldwide decreased from 4.4% to 3.7%.
  • Across the 11 months ending August 2026, SurveyMonkey’s estimated Share of Search among online form and survey builders worldwide decreased from 3.5% to 2.5%.
  • Across the 11 months ending August 2026, Typeform’s estimated Share of Search among online form and survey builders worldwide decreased from 2.4% to 1.7%.
  • Across the 11 months ending August 2026, Google Forms’ estimated Share of Search among online form and survey builders worldwide peaked at 79.8% in August 2026 and was lowest at 75.5% in March 2026.
  • Across the 11 months ending August 2026, Microsoft Forms’ estimated Share of Search among online form and survey builders worldwide peaked at 13.5% in March 2026 and was lowest at 11.3% in July 2026.
  • Across the 11 months ending August 2026, SurveyMonkey’s estimated Share of Search among online form and survey builders worldwide peaked at 3.6% in November 2025 and was lowest at 2.5% in August 2026.
  • Across the 11 months ending August 2026, Fillout, Tally and Paperform held steady: their estimated Share of Search among online form and survey builders worldwide each moved less than 0.5 percentage points.

How did search popularity change for online form and survey builders worldwide in August 2026?

  1. In August 2026, Google Forms gained estimated Share of Search among online form and survey builders worldwide, from 78.1% to 79.8%.

  2. In August 2026, Jotform lost estimated Share of Search among online form and survey builders worldwide, from 4.5% to 3.7%.

  3. In August 2026, SurveyMonkey lost estimated Share of Search among online form and survey builders worldwide, from 3% to 2.5%.

  4. Estimated monthly branded searches for Tally worldwide rose 71.1% over 11 measured months, from 38.2K to 65.3K in August 2026.

  5. Estimated monthly branded searches for Fillout worldwide rose 22.5% over 11 measured months, from 61K to 74.7K in August 2026.

  6. Estimated monthly branded searches for Typeform worldwide fell 32.6% over 11 measured months, from 387K to 261K in August 2026.

  7. Estimated monthly branded searches for Paperform worldwide fell 18.8% over 11 measured months, from 12.4K to 10.1K in August 2026.

  8. Estimated monthly branded searches for Microsoft Forms worldwide fell 18.7% over 11 measured months, from 2.1M to 1.7M in August 2026.

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