Brandwave

How popular isQualtrics?

In September 2026, people searched for Qualtrics by name about 246,000 times worldwide, a 33.2% decrease from the previous year. These searches made up 1.3% of all global online form and survey builder searches, placing Qualtrics sixth out of nine builders. When we asked both ChatGPT and Google AI Overviews about online form and survey builders, Qualtrics appeared in one of the five answers and was the eighth most recommended of the nine.

Search and AI answers in September 2026

Qualtrics is the sixth most searched of 9 competitors and the eighth most recommended in AI answers.

  1. Google FormsShare of searches 80.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. Microsoft FormsShare of searches 11.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. JotformShare of searches 3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. SurveyMonkeyShare of searches 2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  5. QualtricsShare of searches 1.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th

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Top online form and survey builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Qualtrics was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Qualtrics is the eighth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Forms1st
  2. Typeform2nd
  3. Jotform3rd
  4. Tally4th
  5. SurveyMonkey5th
  6. Microsoft Forms6th
  7. Fillout7th
  8. Qualtrics8th
  9. Paperform9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Forms5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Typeform5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jotform4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SurveyMonkey4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tally4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Microsoft Forms2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fillout2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Qualtrics1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Paperform1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online form and survey builders

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which online form and survey builders compete with Qualtrics?

Qualtrics against online form and survey builders worldwide, by month

Share of searches by month for Google Forms, Microsoft Forms, Jotform, Qualtrics. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle FormsMicrosoft FormsJotformSurveyMonkeyTypeformQualtricsTallyFilloutPaperform
Oct 202574.1%13.1%4.2%3.4%2.3%2.3%0.23%0.37%0.08%
Nov 202576%11.3%4.3%3.5%2.4%1.9%0.24%0.38%0.1%
Dec 202576.7%11.2%4.3%2.8%2.4%1.9%0.27%0.38%0.08%
Jan 202676.8%11.2%4.4%2.9%2.4%1.6%0.27%0.39%0.08%
Feb 202677.1%11.4%3.6%2.9%2.4%1.9%0.26%0.39%0.06%
Mar 202673.9%13.2%4.2%3.3%2.3%2.2%0.35%0.45%0.06%
Apr 202678%11.3%3.6%2.4%2%2%0.3%0.39%0.05%
May 202677.3%11.3%3.6%2.9%2%1.9%0.44%0.47%0.05%
Jun 202677.4%11.4%3.8%2.9%2%1.6%0.45%0.47%0.05%
Jul 202677%11.2%4.3%2.8%1.9%1.5%0.5%0.57%0.06%
Aug 202678.9%11.2%3.6%2.4%1.6%1.3%0.42%0.48%0.06%
Sep 202680.1%11.4%3%2%1.4%1.3%0.42%0.4%0.05%

  1. 1.Google Forms

    80.1%

    Held 1st. 14.9M estimated branded searches, +22.2% vs prior month. Share +1.2 points.

  2. 2.Microsoft Forms

    11.4%

    Held 2nd. 2.1M estimated branded searches, +22.1% vs prior month. Share +0.2 points.

  3. 3.Jotform

    3%

    Held 3rd. 559K estimated branded searches, +0.11% vs prior month. Share -0.6 points.

  4. 4.SurveyMonkey

    2%

    Held 4th. 369K estimated branded searches, -0.24% vs prior month. Share -0.4 points.

  5. 5.Typeform

    1.4%

    Held 5th. 254K estimated branded searches, +0.84% vs prior month. Share -0.3 points.

  6. 6.Qualtrics

    1.3%

    Held 6th. 246K estimated branded searches, +22.4% vs prior month. Share 0 points.

  7. 7.Tally

    0.42%

    Moved from 8th to 7th. 78.5K estimated branded searches, +21.3% vs prior month. Share 0 points.

  8. 8.Fillout

    0.4%

    Moved from 7th to 8th. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.Paperform

    0.05%

    Held 9th. 10K estimated branded searches, +0.2% vs prior month. Share 0 points.

Compare popularity between Qualtrics and its closest rivals

Every comparison with Qualtrics

60 comparisons

How has branded search demand for Qualtrics changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Qualtrics worldwide fell from 368K to 246K.
  • Across the 12 months ending September 2026, Qualtrics’ share of searches among online form and survey builders worldwide decreased from 2.3% to 1.3%.

How did search popularity change for online form and survey builders worldwide in September 2026?

6 changes

  1. In September 2026, Google Forms gained share of searches among online form and survey builders worldwide, from 78.9% to 80.1%.

  2. In September 2026, Jotform lost share of searches among online form and survey builders worldwide, from 3.6% to 3%.

  3. SurveyMonkey’s share of searches among online form and survey builders worldwide has lost ground for 3 months in a row, from 2.9% to 2% in September 2026.

  4. Typeform’s share of searches among online form and survey builders worldwide has lost ground for 3 months in a row, from 2% to 1.4% in September 2026.

  5. In September 2026, Tally rose from 8th to 7th among online form and survey builders worldwide.

  6. In September 2026, Fillout fell from 7th to 8th among online form and survey builders worldwide.

How are Qualtrics’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Qualtrics’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • qualtrics
  • qualtrics customer feedback

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How the Brand Demand Index is measured

Where does Qualtrics compete?

Qualtrics is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Online form and survey builders6th of 91.3%Shown above
Survey platforms5th of 51.5%Show ranking
Market research platforms4th of 1115.1%Show ranking
Customer feedback software3rd of 1123.8%Show ranking
Voice of customer platforms2nd of 1029.9%Show ranking
Experience management platforms2nd of 630.3%Show ranking
Panel research platforms1st of 734.4%Show ranking
Employee survey platforms2nd of 835.2%Show ranking
NPS feedback platforms2nd of 836.9%Show ranking
UX research tools1st of 945.8%Show ranking
Brand tracking platforms1st of 958.9%Show ranking
Employee engagement platforms1st of 576.8%Show ranking
Consumer research platforms1st of 986.8%Show ranking
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