Qualtrics vs UserTesting:Which is more popular by branded search?
In August 2026, Qualtrics had more branded searches than UserTesting among panel research platforms worldwide. Qualtrics was estimated to have 247K branded searches compared to UserTesting’s 15.1K, and held a 76% Share of Search versus UserTesting’s 4.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Qualtrics or UserTesting?
Compare the platforms used to recruit research participants. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Qualtrics, UserTesting. The figures are in the table below the chart.
View monthly share of search table
| Month | Qualtrics | Amazon Mechanical Turk | UserTesting | Respondent | Prolific |
|---|---|---|---|---|---|
| Oct 2025 | 67.4% | 30.1% | 1.8% | 0.53% | 0.11% |
| Nov 2025 | 67.5% | 30.2% | 1.9% | 0.35% | 0.11% |
| Dec 2025 | 60.7% | 33.2% | 5.5% | 0.39% | 0.15% |
| Jan 2026 | 61.3% | 33.5% | 4.5% | 0.49% | 0.1% |
| Feb 2026 | 66.3% | 29.6% | 3.3% | 0.64% | 0.13% |
| Mar 2026 | 66.7% | 29.8% | 2.8% | 0.52% | 0.13% |
| Apr 2026 | 70.8% | 25.9% | 3% | 0.19% | 0.11% |
| May 2026 | 69.7% | 25.4% | 4.6% | 0.17% | 0.17% |
| Jun 2026 | 68.9% | 25.2% | 5.6% | 0.2% | 0.16% |
| Jul 2026 | 68.9% | 25.2% | 5.3% | 0.36% | 0.16% |
| Aug 2026 | 76% | 18.6% | 4.7% | 0.49% | 0.18% |
| Sep 2026 | — | — | — | — | — |
How has the Qualtrics and UserTesting comparison changed over the last 12 months?
3 findings
- Qualtrics was ahead of UserTesting in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among panel research platforms worldwide moved from 67.4% to 76%, and its estimated monthly branded searches moved from 369K to 247K.
- Across the 11 months ending August 2026, UserTesting’s estimated Share of Search among panel research platforms worldwide moved from 1.8% to 4.7%, and its estimated monthly branded searches moved from 10.1K to 15.1K.
How did search popularity change for panel research platforms worldwide in August 2026?
2 changes
In August 2026, Qualtrics gained estimated Share of Search among panel research platforms worldwide, from 68.9% to 76%.
In August 2026, UserTesting lost estimated Share of Search among panel research platforms worldwide, from 5.3% to 4.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Qualtrics’ and UserTesting’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Qualtrics
4 branded search terms
- qualtrics
- qualtrics customer feedback
- qualtrics voice of customer
- qualtrics.com
UserTesting
3 branded search terms
- usertesting usability testing
- usertesting user research
- usertesting.com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.