How popular isUserTesting?
In September 2026, people searched for UserTesting by name about 100 times worldwide, a 41.2% decrease from the previous year. These searches made up <0.01% of all global consumer research platform searches, placing UserTesting ninth out of nine platforms. When we asked both ChatGPT and Google AI Overviews about consumer research platforms, UserTesting appeared in two of the five answers and was the joint fifth most recommended of the nine.
UserTesting is the ninth most searched of 9 competitors and the joint fifth most recommended in AI answers.
QualtricsShare of searches 86.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
GWIShare of searches 7.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
SparkToroShare of searches 2.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
PollfishShare of searches 2.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
UserTestingShare of searches <0.01%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top consumer research platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, UserTesting was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. UserTesting is the joint fifth most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- GWI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Qualtrics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Attest3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- SparkToro2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- UserTesting2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pollfish1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Suzy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AYTM0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cint0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about consumer research platforms
5 answers
Asked ChatGPT
“Which consumer research platform should I use?”
Asked ChatGPT
“What are the best consumer research platforms?”
Asked ChatGPT
“What's the best consumer research platform for audience insights?”
Searched Google, AI Overview
“consumer research platform”
Searched Google, AI Overview
“audience research tool”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which consumer research platforms compete with UserTesting?
Share of searches by month for Qualtrics, GWI, SparkToro, Pollfish, UserTesting. The figures are in the table below the chart.
View monthly share of searches table
| Month | Qualtrics | GWI | SparkToro | Pollfish | Attest | Suzy | AYTM | Cint | UserTesting |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 90.1% | 5.4% | 3% | 1.3% | 0.05% | 0.05% | 0.02% | 0.01% | <0.01% |
| Nov 2025 | 88.8% | 6.5% | 2.9% | 1.6% | 0.07% | 0.06% | 0.02% | 0.02% | <0.01% |
| Dec 2025 | 88.8% | 6.5% | 2.9% | 1.6% | 0.08% | 0.06% | 0.02% | 0.02% | 0.02% |
| Jan 2026 | 85.1% | 7.7% | 5.1% | 1.9% | 0.09% | 0.05% | 0.02% | 0.02% | 0.02% |
| Feb 2026 | 89.9% | 5.4% | 3% | 1.6% | 0.07% | 0.06% | 0.02% | 0.01% | 0.01% |
| Mar 2026 | 89.9% | 5.4% | 3% | 1.6% | 0.05% | 0.05% | 0.02% | 0.01% | 0.01% |
| Apr 2026 | 91.6% | 4.5% | 2.5% | 1.3% | 0.04% | 0.05% | 0.02% | 0.02% | <0.01% |
| May 2026 | 89.9% | 5.4% | 3% | 1.6% | 0.05% | 0.04% | 0.03% | 0.01% | <0.01% |
| Jun 2026 | 88.5% | 6.5% | 2.9% | 1.9% | 0.07% | 0.05% | 0.03% | 0.02% | <0.01% |
| Jul 2026 | 84.8% | 9.4% | 3.4% | 2.3% | 0.05% | 0.05% | 0.03% | 0.02% | <0.01% |
| Aug 2026 | 86.2% | 7.8% | 3.5% | 2.3% | 0.07% | 0.06% | 0.05% | 0.02% | <0.01% |
| Sep 2026 | 86.8% | 7.8% | 2.9% | 2.3% | 0.05% | 0.04% | 0.04% | 0.03% | <0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 86.8% | 246K | +22.4% | +0.6 points | |
| 2, held 2nd | 7.8% | 22.2K | +22.7% | +0.1 points | |
| 3, held 3rd | 2.9% | 8.1K | 0% | -0.6 points | |
| 4, held 4th | 2.3% | 6.6K | +22.2% | 0 points | |
| 5, held 5th | 0.05% | 150 | -6.3% | 0 points | |
| 6, held 6th | 0.04% | 110 | -15.4% | 0 points | |
| 7, held 7th | 0.04% | 100 | -9.1% | 0 points | |
| 8, held 8th | 0.03% | 90 | +80% | 0 points | |
| 9, held 9th | <0.01% | 10 | 0% | 0 points |
86.8%
Held 1st. 246K estimated branded searches, +22.4% vs prior month. Share +0.6 points.
2.
GWI7.8%
Held 2nd. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.1 points.
2.9%
Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share -0.6 points.
4.
Pollfish2.3%
Held 4th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.
5.
Attest0.05%
Held 5th. 150 estimated branded searches, -6.3% vs prior month. Share 0 points.
6.
Suzy0.04%
Held 6th. 110 estimated branded searches, -15.4% vs prior month. Share 0 points.
7.
AYTM0.04%
Held 7th. 100 estimated branded searches, -9.1% vs prior month. Share 0 points.
8.
Cint0.03%
Held 8th. 90 estimated branded searches, +80% vs prior month. Share 0 points.
<0.01%
Held 9th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between UserTesting and its closest rivals
Every comparison with UserTesting
12 comparisons
How has branded search demand for UserTesting changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for UserTesting worldwide fell from 170 to 100.
- Across the 12 months ending September 2026, UserTesting’s share of searches among consumer research platforms worldwide held steady at <0.01%.
How did search popularity change for consumer research platforms worldwide in September 2026?
6 changes
In September 2026, Qualtrics gained share of searches among consumer research platforms worldwide, from 86.2% to 86.8%.
In September 2026, SparkToro lost share of searches among consumer research platforms worldwide, from 3.5% to 2.9%.
Estimated monthly branded searches for Cint worldwide rose 80% over 12 measured months, from 50 to 90 in September 2026.
Estimated monthly branded searches for AYTM worldwide rose 42.9% over 12 measured months, from 70 to 100 in September 2026.
Estimated monthly branded searches for Pollfish worldwide rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.
Estimated monthly branded searches for UserTesting worldwide fell 66.7% over 12 measured months, from 30 to 10 in September 2026.
How are UserTesting’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using UserTesting’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- usertesting usability testing
- usertesting user research
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Where does UserTesting compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Panel research platforms | 7th of 7 | <0.01% | Show ranking |
| UX research tools | 9th of 9 | 0.02% | Show ranking |
| Consumer research platforms | 9th of 9 | <0.01% | Shown above |
| User testing platforms | 7th of 7 | 0.04% | Show ranking |
| User research platforms | 8th of 8 | 0.05% | Show ranking |
Is UserTesting your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.