Great Question vs UserTesting:Which is searched more?
In September 2026, Great Question had more branded searches than UserTesting among user research platforms worldwide. Great Question had about 2,400 branded searches, while UserTesting had 100. Great Question made up 1.1% of all user research platform searches we track, and UserTesting accounted for 0.05%. These are worldwide searches for English-language branded terms.
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Is Great Question or UserTesting more popular in search?
Compare platforms for recruiting participants, testing experiences, and learning from users. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Great Question, UserTesting. The figures are in the table below the chart.
View monthly share of searches table
| Month | User Interviews | dscout | Lyssna | Optimal Workshop | Great Question | Maze | Dovetail | UserTesting |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 61% | 22.3% | 8.3% | 4.4% | 2% | 1.3% | 0.61% | 0.14% |
| Nov 2025 | 69.1% | 16.9% | 6.2% | 4.1% | 1.8% | 1.2% | 0.43% | 0.18% |
| Dec 2025 | 65.9% | 19.8% | 7.3% | 3.2% | 1.7% | 1.4% | 0.5% | 0.2% |
| Jan 2026 | 68.8% | 16.9% | 7.7% | 3.3% | 1.4% | 1.1% | 0.61% | 0.14% |
| Feb 2026 | 65.4% | 19.6% | 7.4% | 3.9% | 1.7% | 1.2% | 0.49% | 0.33% |
| Mar 2026 | 69.7% | 17.2% | 6.4% | 3.4% | 1.2% | 1% | 0.45% | 0.59% |
| Apr 2026 | 74.3% | 14.9% | 5.5% | 2.4% | 1% | 0.91% | 0.33% | 0.5% |
| May 2026 | 75.1% | 15.1% | 4.6% | 2% | 1.1% | 0.91% | 0.33% | 0.91% |
| Jun 2026 | 77.1% | 12.7% | 4.9% | 2.1% | 1.1% | 0.71% | 0.35% | 1.1% |
| Jul 2026 | 71.9% | 17.7% | 5.5% | 1.9% | 1.2% | 0.82% | 0.35% | 0.58% |
| Aug 2026 | 76.1% | 15.3% | 4.8% | 1.6% | 1.1% | 0.56% | 0.34% | 0.19% |
| Sep 2026 | 76.8% | 15.4% | 4% | 1.7% | 1.1% | 0.64% | 0.29% | 0.05% |
How has the Great Question and UserTesting comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: UserTesting took it in June 2026, Great Question took it in July 2026.
- Across the 12 months ending September 2026, Great Question’s share of searches among user research platforms worldwide moved from 2% to 1.1%, and its estimated monthly branded searches held steady at 2.4K.
- Across the 12 months ending September 2026, UserTesting’s share of searches among user research platforms worldwide moved from 0.14% to 0.05%, and its estimated monthly branded searches moved from 170 to 100.
How did search popularity change for user research platforms worldwide in September 2026?
1 change
UserTesting’s share of searches among user research platforms worldwide has lost ground for 3 months in a row, from 1.1% to 0.05% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Great Question’s and UserTesting’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Great Question
1 branded search term
- great question
UserTesting
2 branded search terms
- usertesting usability testing
- usertesting user research
Other head-to-heads among user research platforms
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