Brandwave

User research platforms:Which brands are most popular in search?

In August 2026, dscout was the most searched among user research platforms worldwide, with an estimated 27.7K branded searches and 50% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. dscout50%
  2. UserTesting27.3%
  3. Lyssna15.4%
  4. Optimal Workshop5.5%
  5. Maze1.8%

Follow user research platforms and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare platforms for recruiting participants, testing experiences, and learning from users. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among user research platforms worldwide, by month

Share of Search by month for dscout, UserTesting, Lyssna, Optimal Workshop. The figures are in the table below the chart.

View monthly share of search table
MonthdscoutUserTestingLyssnaOptimal WorkshopMaze
Oct 202550.4%18.2%18.5%10%2.8%
Nov 202547%21.1%17.2%11.5%3.3%
Dec 202538.6%38.2%14.2%6.3%2.6%
Jan 202637%36.5%16.8%7.4%2.3%
Feb 202643.1%29%16.3%8.9%2.6%
Mar 202645.3%25.8%16.9%9.3%2.6%
Apr 202646.2%26.2%17.1%7.8%2.7%
May 202645.1%32.1%13.7%6.3%2.7%
Jun 202640.1%35.3%15.3%7.1%2.2%
Jul 202646.5%31.8%14.3%5.4%2.1%
Aug 202650%27.3%15.4%5.5%1.8%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.dscout

    50%

    held 1st · 27.7K estimated branded searches · -0.18% vs prior month · +3.5 points

  2. 2.UserTesting

    27.3%

    held 2nd · 15.1K estimated branded searches · -20.3% vs prior month · -4.5 points

  3. 3.Lyssna

    15.4%

    held 3rd · 8.6K estimated branded searches · +0.35% vs prior month · +1.2 points

  4. 4.Optimal Workshop

    5.5%

    held 4th · 3.1K estimated branded searches · -5.5% vs prior month · +0.1 points

  5. 5.Maze

    1.8%

    held 5th · 1K estimated branded searches · -20% vs prior month · -0.3 points

Compare search popularity between leading brands

Which brand is most popular in search among user research platforms worldwide?

In August 2026, dscout was the most searched among user research platforms worldwide, with an estimated 27.7K branded searches and 50% estimated Share of Search within this set. UserTesting is in 2nd place, 22.7 percentage points behind at 27.3% Share of Search.

Global user research platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
dscout50.4% → 50%50.4%Oct 202537%Jan 20261st
UserTesting18.2% → 27.3%38.2%Dec 202518.2%Oct 20253rd → 2nd
Lyssna18.5% → 15.4%18.5%Oct 202513.7%May 20262nd → 3rd
Optimal Workshop10% → 5.5%11.5%Nov 20255.4%Jul 20264th
Maze2.8% → 1.8%3.3%Nov 20251.8%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, UserTesting’s estimated Share of Search among user research platforms worldwide increased from 18.2% to 27.3%.
  • Across the 11 months ending August 2026, Lyssna’s estimated Share of Search among user research platforms worldwide decreased from 18.5% to 15.4%.
  • Across the 11 months ending August 2026, Optimal Workshop’s estimated Share of Search among user research platforms worldwide decreased from 10% to 5.5%.
  • Across the 11 months ending August 2026, Maze’s estimated Share of Search among user research platforms worldwide decreased from 2.8% to 1.8%.
  • Across the 11 months ending August 2026, dscout’s estimated Share of Search among user research platforms worldwide peaked at 50.4% in October 2025 and was lowest at 37% in January 2026.
  • Across the 11 months ending August 2026, UserTesting’s estimated Share of Search among user research platforms worldwide peaked at 38.2% in December 2025 and was lowest at 18.2% in October 2025.
  • Across the 11 months ending August 2026, Lyssna’s estimated Share of Search among user research platforms worldwide peaked at 18.5% in October 2025 and was lowest at 13.7% in May 2026.
  • Across the 11 months ending August 2026, Optimal Workshop’s estimated Share of Search among user research platforms worldwide peaked at 11.5% in November 2025 and was lowest at 5.4% in July 2026.
  • Across the 11 months ending August 2026, Maze’s estimated Share of Search among user research platforms worldwide peaked at 3.3% in November 2025 and was lowest at 1.8% in August 2026.
  • Across the 11 months ending August 2026, UserTesting rose from 3rd to 2nd among user research platforms worldwide.
  • Across the 11 months ending August 2026, Lyssna fell from 2nd to 3rd among user research platforms worldwide.
  • Across the 11 months ending August 2026, dscout held steady: its estimated Share of Search among user research platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for user research platforms worldwide in August 2026?

  1. In August 2026, dscout gained estimated Share of Search among user research platforms worldwide, from 46.5% to 50%.

  2. In August 2026, Lyssna gained estimated Share of Search among user research platforms worldwide, from 14.3% to 15.4%.

  3. In August 2026, UserTesting lost estimated Share of Search among user research platforms worldwide, from 31.8% to 27.3%.

  4. Maze’s estimated Share of Search among user research platforms worldwide has lost ground for 3 months in a row, from 2.7% to 1.8% in August 2026.

  5. Estimated monthly branded searches for Optimal Workshop worldwide fell 44.6% over 11 measured months, from 5.5K to 3.1K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start your marketing record