Great Question vs User Interviews:Which is more popular?
In September 2026, User Interviews had more branded searches than Great Question among user research platforms worldwide. User Interviews had about 165,000 branded searches, while Great Question had 2,400. User Interviews made up 76.8% of all user research platform searches we track, and Great Question accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about user research platforms, User Interviews appeared in four of the five answers and Great Question in two. User Interviews was mentioned before Great Question in three out of four answers that named either.
Who do people search for more?
User Interviews, about 69 searches for every 1 for Great Question
Who does AI mention more?
User Interviews, mentioned in 4 of 5 answers, Great Question in 2
Who does AI recommend more?
User Interviews, named ahead of Great Question in 3 of 4 answers
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Top user research platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, User Interviews was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Great Question was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. User Interviews was listed before Great Question in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Maze1st
UserTesting2nd
Dovetail3rd- User Interviews4th
Lyssna5th- Great Question6th
dscout7th
Optimal Workshop8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Maze5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- User Interviews4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dovetail4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- UserTesting4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- dscout3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lyssna2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Great Question2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Optimal Workshop1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about user research platforms
5 answers
Asked ChatGPT
“Which user research platform should I use?”
Asked ChatGPT
“What are the best user research platforms?”
Asked ChatGPT
“What's the best user research platform for user feedback?”
Searched Google, AI Overview
“user research platforms”
Searched Google, AI Overview
“user testing platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Great Question or User Interviews more popular in search?
This chart shows how often people search Google for Great Question and User Interviews by name. Each line represents a brand's share of searches for all eight user research platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for User Interviews, Great Question. The figures are in the table below the chart.
View monthly share of searches table
| Month | User Interviews | dscout | Lyssna | Optimal Workshop | Great Question | Maze | Dovetail | UserTesting |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 61% | 22.3% | 8.3% | 4.4% | 2% | 1.3% | 0.61% | 0.14% |
| Nov 2025 | 69.1% | 16.9% | 6.2% | 4.1% | 1.8% | 1.2% | 0.43% | 0.18% |
| Dec 2025 | 65.9% | 19.8% | 7.3% | 3.2% | 1.7% | 1.4% | 0.5% | 0.2% |
| Jan 2026 | 68.8% | 16.9% | 7.7% | 3.3% | 1.4% | 1.1% | 0.61% | 0.14% |
| Feb 2026 | 65.4% | 19.6% | 7.4% | 3.9% | 1.7% | 1.2% | 0.49% | 0.33% |
| Mar 2026 | 69.7% | 17.2% | 6.4% | 3.4% | 1.2% | 1% | 0.45% | 0.59% |
| Apr 2026 | 74.3% | 14.9% | 5.5% | 2.4% | 1% | 0.91% | 0.33% | 0.5% |
| May 2026 | 75.1% | 15.1% | 4.6% | 2% | 1.1% | 0.91% | 0.33% | 0.91% |
| Jun 2026 | 77.1% | 12.7% | 4.9% | 2.1% | 1.1% | 0.71% | 0.35% | 1.1% |
| Jul 2026 | 71.9% | 17.7% | 5.5% | 1.9% | 1.2% | 0.82% | 0.35% | 0.58% |
| Aug 2026 | 76.1% | 15.3% | 4.8% | 1.6% | 1.1% | 0.56% | 0.34% | 0.19% |
| Sep 2026 | 76.8% | 15.4% | 4% | 1.7% | 1.1% | 0.64% | 0.29% | 0.05% |
How has the Great Question and User Interviews comparison changed over the last 12 months?
3 findings
- User Interviews was ahead of Great Question in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Great Question’s share of searches among user research platforms worldwide moved from 2% to 1.1%, and its estimated monthly branded searches held steady at 2.4K.
- Across the 12 months ending September 2026, User Interviews’ share of searches among user research platforms worldwide moved from 61% to 76.8%, and its estimated monthly branded searches moved from 74K to 165K.
How did search popularity change for user research platforms worldwide in September 2026?
1 change
In September 2026, User Interviews gained share of searches among user research platforms worldwide, from 76.1% to 76.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Great Question’s and User Interviews’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Great Question
1 branded search term
- great question
User Interviews
1 branded search term
- user interviews
Other head-to-heads among user research platforms
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