Brandwave

How popular isUser Interviews in search?

In September 2026, people searched for User Interviews by name about 165,000 times worldwide, a 123% increase from the previous year. These searches made up 23.1% of all global panel research platform searches, placing User Interviews third out of seven platforms. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Qualtrics34.4%
  2. Respondent28.3%
  3. User Interviews23.1%
  4. Amazon Mechanical Turk11.6%
  5. CloudResearch2.5%
  6. Prolific0.09%
  7. UserTesting<0.01%
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Which panel research platforms compete with User Interviews?

User Interviews against panel research platforms worldwide, by month

Share of searches by month for Qualtrics, Respondent, User Interviews, Amazon Mechanical Turk, CloudResearch. The figures are in the table below the chart.

View monthly share of searches table
MonthQualtricsRespondentUser InterviewsAmazon Mechanical TurkCloudResearchProlificUserTesting
Oct 202543.2%19.7%8.7%26.5%1.7%0.08%<0.01%
Nov 202539.3%17.9%11.8%29.4%1.6%0.08%<0.01%
Dec 202537.6%20.9%11.3%28.2%1.9%0.1%<0.01%
Jan 202631.5%26.1%11.6%28.9%1.9%0.07%<0.01%
Feb 202642.2%19.3%10.4%25.9%2.1%0.09%<0.01%
Mar 202641.3%18.9%12.4%25.3%2%0.09%<0.01%
Apr 202641.1%18.6%15.1%20.6%4.5%0.07%<0.01%
May 202638.6%21.2%17.3%19.3%3.5%0.1%<0.01%
Jun 202635.2%23.7%19.3%17.7%3.9%0.09%<0.01%
Jul 202632.2%26.7%17.6%19.8%3.6%0.11%<0.01%
Aug 202632.1%26.6%21.5%16.1%3.5%0.1%<0.01%
Sep 202634.4%28.3%23.1%11.6%2.5%0.09%<0.01%
  1. 1.Qualtrics

    34.4%

    Held 1st. 246K estimated branded searches, +22.4% vs prior month. Share +2.3 points.

  2. 2.Respondent

    28.3%

    Held 2nd. 203K estimated branded searches, +21.6% vs prior month. Share +1.7 points.

  3. Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +1.5 points.

  4. Held 4th. 82.7K estimated branded searches, -18.2% vs prior month. Share -4.6 points.

  5. Held 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -1 points.

  6. 6.Prolific

    0.09%

    Held 6th. 660 estimated branded searches, +3.1% vs prior month. Share 0 points.

  7. 7.UserTesting

    <0.01%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between User Interviews and its closest rivals

Every comparison with User Interviews

13 comparisons

How has branded search demand for User Interviews changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for User Interviews worldwide rose from 74K to 165K.
  • Across the 12 months ending September 2026, User Interviews’ share of searches among panel research platforms worldwide increased from 8.7% to 23.1%.
  • Across the 12 months ending September 2026, User Interviews rose from 4th to 3rd among panel research platforms worldwide.

How did search popularity change for panel research platforms worldwide in September 2026?

6 changes
  1. In September 2026, Qualtrics gained share of searches among panel research platforms worldwide, from 32.1% to 34.4%.

  2. In September 2026, Respondent gained share of searches among panel research platforms worldwide, from 26.6% to 28.3%.

  3. In September 2026, User Interviews gained share of searches among panel research platforms worldwide, from 21.5% to 23.1%.

  4. In September 2026, Amazon Mechanical Turk lost share of searches among panel research platforms worldwide, from 16.1% to 11.6%.

  5. In September 2026, CloudResearch lost share of searches among panel research platforms worldwide, from 3.5% to 2.5%.

  6. Estimated monthly branded searches for UserTesting worldwide fell 66.7% over 12 measured months, from 30 to 10 in September 2026.

How are User Interviews’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using User Interviews’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • user interviews

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How the Brand Demand Index is measured

Where does User Interviews compete?

User Interviews is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Panel research platforms3rd of 723.1%Shown above
UX research tools2nd of 930.7%Show ranking
User research platforms1st of 876.8%Show ranking
Creator with pink hair and a pink jacket

Is User Interviews your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.