Brandwave

How popular isUser Interviews?

In September 2026, people searched for User Interviews by name about 165,000 times worldwide, a 123% increase from the previous year. These searches made up 76.8% of all global user research platform searches, placing User Interviews first out of eight platforms. When we asked both ChatGPT and Google AI Overviews about user research platforms, User Interviews appeared in four of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

User Interviews is the most searched of 8 competitors and the fourth most recommended in AI answers.

  1. User InterviewsShare of searches 76.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  2. dscoutShare of searches 15.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th
  3. LyssnaShare of searches 4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. Optimal WorkshopShare of searches 1.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  5. Great QuestionShare of searches 1.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top user research platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, User Interviews was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. User Interviews is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Maze1st
  2. UserTesting2nd
  3. Dovetail3rd
  4. User Interviews4th
  5. Lyssna5th
  6. Great Question6th
  7. dscout7th
  8. Optimal Workshop8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Maze5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • User Interviews4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dovetail4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UserTesting4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • dscout3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lyssna2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Great Question2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Optimal Workshop1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about user research platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which user research platforms compete with User Interviews?

User Interviews against user research platforms worldwide, by month

Share of searches by month for User Interviews, dscout, Lyssna. The figures are in the table below the chart.

View monthly share of searches table
MonthUser InterviewsdscoutLyssnaOptimal WorkshopGreat QuestionMazeDovetailUserTesting
Oct 202561%22.3%8.3%4.4%2%1.3%0.61%0.14%
Nov 202569.1%16.9%6.2%4.1%1.8%1.2%0.43%0.18%
Dec 202565.9%19.8%7.3%3.2%1.7%1.4%0.5%0.2%
Jan 202668.8%16.9%7.7%3.3%1.4%1.1%0.61%0.14%
Feb 202665.4%19.6%7.4%3.9%1.7%1.2%0.49%0.33%
Mar 202669.7%17.2%6.4%3.4%1.2%1%0.45%0.59%
Apr 202674.3%14.9%5.5%2.4%1%0.91%0.33%0.5%
May 202675.1%15.1%4.6%2%1.1%0.91%0.33%0.91%
Jun 202677.1%12.7%4.9%2.1%1.1%0.71%0.35%1.1%
Jul 202671.9%17.7%5.5%1.9%1.2%0.82%0.35%0.58%
Aug 202676.1%15.3%4.8%1.6%1.1%0.56%0.34%0.19%
Sep 202676.8%15.4%4%1.7%1.1%0.64%0.29%0.05%

  1. 1.User Interviews

    76.8%

    Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share +0.7 points.

  2. 2.dscout

    15.4%

    Held 2nd. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.

  3. 3.Lyssna

    4%

    Held 3rd. 8.5K estimated branded searches, +0.83% vs prior month. Share -0.8 points.

  4. 4.Optimal Workshop

    1.7%

    Held 4th. 3.6K estimated branded searches, +24.1% vs prior month. Share 0 points.

  5. 5.Great Question

    1.1%

    Held 5th. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.

  6. 6.Maze

    0.64%

    Held 6th. 1.4K estimated branded searches, +38% vs prior month. Share +0.1 points.

  7. 7.Dovetail

    0.29%

    Held 7th. 630 estimated branded searches, +3.3% vs prior month. Share -0.1 points.

  8. 8.UserTesting

    0.05%

    Held 8th. 100 estimated branded searches, -69.7% vs prior month. Share -0.1 points.

Compare popularity between User Interviews and its closest rivals

Every comparison with User Interviews

13 comparisons

How has branded search demand for User Interviews changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for User Interviews worldwide rose from 74K to 165K.
  • Across the 12 months ending September 2026, User Interviews’ share of searches among user research platforms worldwide increased from 61% to 76.8%.
  • Across the 12 months ending September 2026, User Interviews’ share of searches among user research platforms worldwide peaked at 77.1% in June 2026 and was lowest at 61% in October 2025.

How did search popularity change for user research platforms worldwide in September 2026?

6 changes

  1. In September 2026, User Interviews gained share of searches among user research platforms worldwide, from 76.1% to 76.8%.

  2. In September 2026, Lyssna lost share of searches among user research platforms worldwide, from 4.8% to 4%.

  3. UserTesting’s share of searches among user research platforms worldwide has lost ground for 3 months in a row, from 1.1% to 0.05% in September 2026.

  4. Estimated monthly branded searches for dscout worldwide rose 22.1% over 12 measured months, from 27.1K to 33.1K in September 2026.

  5. Estimated monthly branded searches for Optimal Workshop worldwide fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.

  6. Estimated monthly branded searches for Dovetail worldwide fell 14.9% over 12 measured months, from 740 to 630 in September 2026.

How are User Interviews’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using User Interviews’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • user interviews

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How the Brand Demand Index is measured

Where does User Interviews compete?

User Interviews is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Panel research platforms3rd of 723.1%Show ranking
UX research tools2nd of 930.7%Show ranking
User research platforms1st of 876.8%Shown above
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