Brandwave

Maze vs User Interviews:Which is more popular?

In September 2026, User Interviews had more branded searches than Maze among UX research tools worldwide. User Interviews had about 165,000 branded searches, while Maze had 1,380. User Interviews made up 30.7% of all UX research tool searches we track, and Maze accounted for 0.26%. When we asked ChatGPT and Google AI Overviews about UX research tools, both Maze and User Interviews appeared in all five answers. Maze was mentioned before User Interviews in every answer.

Among UX research tools worldwide in September 2026

Who do people search for more?

User Interviews, about 120 searches for every 1 for Maze

User Interviews 165K searchesMaze 1.4K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Maze in 5 of 5User Interviews in 5 of 5

Who does AI recommend more?

Maze, named ahead of User Interviews in every answer

Maze first in 5User Interviews never first

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Top UX research tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Maze and User Interviews showed up in all five answers. Maze was listed before User Interviews in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Maze1st
  2. UserTesting2nd
  3. Dovetail3rd
  4. Lyssna4th
  5. User Interviews5th
  6. UXtweak6th
  7. Hotjar7th
  8. Qualtrics8th
  9. Optimal Workshop9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • User Interviews5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Maze5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dovetail5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • UserTesting5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hotjar4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qualtrics3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lyssna3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Optimal Workshop2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • UXtweak2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about UX research tools

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Maze or User Interviews more popular in search?

This chart shows how often people search Google for Maze and User Interviews by name. Each line represents a brand's share of searches for all nine UX research tools we track, month by month, from English-language searches worldwide.

Maze and User Interviews among UX research tools worldwide, by month

Share of searches by month for User Interviews, Maze. The figures are in the table below the chart.

View monthly share of searches table
MonthQualtricsUser InterviewsHotjarLyssnaOptimal WorkshopUXtweakMazeDovetailUserTesting
Oct 202561.3%12.3%22.5%1.7%0.9%0.9%0.26%0.12%0.03%
Nov 202557.7%17.3%21.1%1.6%1%0.84%0.3%0.11%0.05%
Dec 202557.4%17.3%21.1%1.9%0.84%0.84%0.36%0.13%0.05%
Jan 202652.6%19.3%23.5%2.2%0.94%0.94%0.31%0.17%0.04%
Feb 202664.4%15.8%15.8%1.8%0.94%0.77%0.29%0.12%0.08%
Mar 202665.6%19.6%10.8%1.8%0.96%0.64%0.29%0.13%0.17%
Apr 202662.9%23.1%10.3%1.7%0.75%0.62%0.28%0.1%0.15%
May 202659.6%26.7%9.8%1.6%0.71%0.71%0.32%0.12%0.32%
Jun 202651.9%28.5%15.6%1.8%0.76%0.61%0.26%0.13%0.4%
Jul 202653.3%29.2%13.1%2.2%0.77%0.64%0.33%0.14%0.24%
Aug 202650.2%33.7%12.4%2.1%0.72%0.47%0.25%0.15%0.08%
Sep 202645.8%30.7%20.5%1.6%0.67%0.45%0.26%0.12%0.02%

How has the Maze and User Interviews comparison changed over the last 12 months?

3 findings
  • User Interviews was ahead of Maze in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Maze’s share of searches among UX research tools worldwide held steady at 0.26%, and its estimated monthly branded searches moved from 1.6K to 1.4K.
  • Across the 12 months ending September 2026, User Interviews’ share of searches among UX research tools worldwide moved from 12.3% to 30.7%, and its estimated monthly branded searches moved from 74K to 165K.

How did search popularity change for UX research tools worldwide in September 2026?

2 changes

  1. In September 2026, User Interviews lost share of searches among UX research tools worldwide, from 33.7% to 30.7%.

  2. Estimated monthly branded searches for Maze worldwide fell 12.1% over 12 measured months, from 1.6K to 1.4K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Maze’s and User Interviews’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Maze

3 branded search terms

  • maze usability testing
  • maze user research
  • maze.co

User Interviews

1 branded search term

  • user interviews

How the Brand Demand Index is measured

Other head-to-heads among UX research tools

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