How popular isMaze in search?
In September 2026, there were an estimated 1.4K branded searches for Maze worldwide which is down 12.1% over the last 12 months. Maze holds 9.7% estimated Share of Search among UX research tools worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Lyssna59.8%
Optimal Workshop25.3%- Maze9.7%
Dovetail4.4%
UserTesting0.7%
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Which UX research tools compete with Maze?
Share of Search by month for Lyssna, Optimal Workshop, Maze, Dovetail. The figures are in the table below the chart.
View monthly share of search table
| Month | Lyssna | Optimal Workshop | Maze | Dovetail | UserTesting |
|---|---|---|---|---|---|
| Oct 2025 | 56% | 30.2% | 8.8% | 4.1% | 0.95% |
| Nov 2025 | 51.3% | 33.9% | 9.8% | 3.5% | 1.5% |
| Dec 2025 | 58.2% | 25.5% | 10.8% | 4% | 1.6% |
| Jan 2026 | 59.7% | 26% | 8.5% | 4.7% | 1.1% |
| Feb 2026 | 55.4% | 29.3% | 9.1% | 3.7% | 2.5% |
| Mar 2026 | 53.9% | 28.8% | 8.6% | 3.8% | 5% |
| Apr 2026 | 57.2% | 25% | 9.4% | 3.4% | 5.1% |
| May 2026 | 52.6% | 22.8% | 10.4% | 3.8% | 10.3% |
| Jun 2026 | 53.5% | 22.7% | 7.9% | 3.9% | 12% |
| Jul 2026 | 60.2% | 20.7% | 8.9% | 3.9% | 6.3% |
| Aug 2026 | 63.6% | 21.8% | 7.5% | 4.6% | 2.5% |
| Sep 2026 | 59.8% | 25.3% | 9.7% | 4.4% | 0.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.8% | 8.5K | +0.83% | -3.7 points | |
| 2, held 2nd | 25.3% | 3.6K | +24.1% | +3.5 points | |
| 3, held 3rd | 9.7% | 1.4K | +38% | +2.2 points | |
| 4, held 4th | 4.4% | 630 | +3.3% | -0.2 points | |
| 5, held 5th | 0.7% | 100 | -69.7% | -1.8 points |
1.
Lyssna59.8%
Held 1st. 8.5K estimated branded searches, +0.83% vs prior month. Share -3.7 points.
25.3%
Held 2nd. 3.6K estimated branded searches, +24.1% vs prior month. Share +3.5 points.
3.Maze
9.7%
Held 3rd. 1.4K estimated branded searches, +38% vs prior month. Share +2.2 points.
4.
4.4%
Held 4th. 630 estimated branded searches, +3.3% vs prior month. Share -0.2 points.
0.7%
Held 5th. 100 estimated branded searches, -69.7% vs prior month. Share -1.8 points.
Compare search popularity between Maze and its closest rivals
How has branded search demand for Maze changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Maze worldwide fell from 1.6K to 1.4K.
- Across the 12 months ending September 2026, Maze’s estimated Share of Search among UX research tools worldwide increased from 8.8% to 9.7%.
- Across the 12 months ending September 2026, Maze’s estimated Share of Search among UX research tools worldwide peaked at 10.8% in December 2025 and was lowest at 7.5% in August 2026.
How did search popularity change for UX research tools worldwide in September 2026?
5 changes
In September 2026, Optimal Workshop gained estimated Share of Search among UX research tools worldwide, from 21.8% to 25.3%.
In September 2026, Maze gained estimated Share of Search among UX research tools worldwide, from 7.5% to 9.7%.
In September 2026, Lyssna lost estimated Share of Search among UX research tools worldwide, from 63.6% to 59.8%.
In September 2026, UserTesting lost estimated Share of Search among UX research tools worldwide, from 2.5% to 0.7%.
Estimated monthly branded searches for Dovetail worldwide fell 14.9% over 12 measured months, from 740 to 630 in September 2026.
Where does Maze compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| User testing platforms | 4th of 5 | 0.56% | Show ranking |
| Compost bins | 4th of 6 | 0.67% | Show ranking |
| Dog bowl brands | 3rd of 3 | 1.6% | Show ranking |
| User research platforms | 4th of 5 | 3% | Show ranking |
| UX research tools | 3rd of 5 | 9.7% | Shown above |
How is Maze measured?
Brandwave collects information about searches that people make online using Maze’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- maze usability testing
- maze user research
- maze.co
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Is Maze your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.