Maze vs Qualtrics:Which is more popular?

Name: Maze vs Qualtrics: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Qualtrics had more branded searches than Maze among UX research tools worldwide. Qualtrics had about 246,000 branded searches, while Maze had 1,380. Qualtrics made up 45.8% of all UX research tool searches we track, and Maze accounted for 0.26%. When we asked ChatGPT and Google AI Overviews about UX research tools, Maze appeared in all five answers and Qualtrics in three. Maze was mentioned before Qualtrics in every answer.

Among UX research tools worldwide in September 2026

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Top UX research tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Maze appeared in all five answers. Qualtrics was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Maze was listed before Qualtrics in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
User Interviews	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Maze	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Dovetail	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
UserTesting	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Hotjar	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Qualtrics	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Lyssna	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Optimal Workshop	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
UXtweak	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5

User Interviews5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Maze5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Dovetail5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
UserTesting5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Hotjar4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Qualtrics3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lyssna3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Optimal Workshop2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
UXtweak2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about UX research tools

5 answers

Asked ChatGPT
“Which UX research tool should I use?”
1. 1Maze
2. 2Dovetail
3. 3Lyssna
4. 4UserTesting
5. 5Optimal Workshop
6. 6User Interviews
Asked ChatGPT
“What are the best UX research tools?”
1. 1Maze
2. 2Dovetail
3. 3UserTesting
4. 4Lyssna
5. 5Optimal Workshop
6. 6Hotjar
7. 7User Interviews
Asked ChatGPT
“What's the best UX research tool for user feedback?”
1. 1Maze
2. 2Dovetail
3. 3UserTesting
4. 4Hotjar
5. 5Qualtrics
6. 6User Interviews
Searched Google, AI Overview
“ux research tools”
1. 1Maze
2. 2UserTesting
3. 3UXtweak
4. 4User Interviews
5. 5Dovetail
6. 6Qualtrics
7. 7Hotjar
Searched Google, AI Overview
“user research tool”
1. 1UserTesting
2. 2Maze
3. 3UXtweak
4. 4Lyssna
5. 5User Interviews
6. 6Qualtrics
7. 7Hotjar
8. 8Dovetail

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Maze or Qualtrics more popular in search?

This chart shows how often people search Google for Maze and Qualtrics by name. Each line represents a brand's share of searches for all nine UX research tools we track, month by month, from English-language searches worldwide.

Maze and Qualtrics among UX research tools worldwide, by month

Month	Qualtrics	User Interviews	Hotjar	Lyssna	Optimal Workshop	UXtweak	Maze	Dovetail	UserTesting
Oct 2025	61.3%	12.3%	22.5%	1.7%	0.9%	0.9%	0.26%	0.12%	0.03%
Nov 2025	57.7%	17.3%	21.1%	1.6%	1%	0.84%	0.3%	0.11%	0.05%
Dec 2025	57.4%	17.3%	21.1%	1.9%	0.84%	0.84%	0.36%	0.13%	0.05%
Jan 2026	52.6%	19.3%	23.5%	2.2%	0.94%	0.94%	0.31%	0.17%	0.04%
Feb 2026	64.4%	15.8%	15.8%	1.8%	0.94%	0.77%	0.29%	0.12%	0.08%
Mar 2026	65.6%	19.6%	10.8%	1.8%	0.96%	0.64%	0.29%	0.13%	0.17%
Apr 2026	62.9%	23.1%	10.3%	1.7%	0.75%	0.62%	0.28%	0.1%	0.15%
May 2026	59.6%	26.7%	9.8%	1.6%	0.71%	0.71%	0.32%	0.12%	0.32%
Jun 2026	51.9%	28.5%	15.6%	1.8%	0.76%	0.61%	0.26%	0.13%	0.4%
Jul 2026	53.3%	29.2%	13.1%	2.2%	0.77%	0.64%	0.33%	0.14%	0.24%
Aug 2026	50.2%	33.7%	12.4%	2.1%	0.72%	0.47%	0.25%	0.15%	0.08%
Sep 2026	45.8%	30.7%	20.5%	1.6%	0.67%	0.45%	0.26%	0.12%	0.02%

How has the Maze and Qualtrics comparison changed over the last 12 months?

3 findings

Qualtrics was ahead of Maze in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Maze’s share of searches among UX research tools worldwide held steady at 0.26%, and its estimated monthly branded searches moved from 1.6K to 1.4K.
Across the 12 months ending September 2026, Qualtrics’ share of searches among UX research tools worldwide moved from 61.3% to 45.8%, and its estimated monthly branded searches moved from 368K to 246K.

How did search popularity change for UX research tools worldwide in September 2026?

2 changes

In September 2026, Qualtrics lost share of searches among UX research tools worldwide, from 50.2% to 45.8%.
Estimated monthly branded searches for Maze worldwide fell 12.1% over 12 measured months, from 1.6K to 1.4K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Maze’s and Qualtrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.