Brandwave

How popular isMaze in search?

In August 2026, there were an estimated 1K branded searches for Maze worldwide which is down 36.3% over the last 11 months. Maze holds 0.45% estimated Share of Search among user testing platforms worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Lookback73.6%
  2. Userlytics14.8%
  3. UserTesting6.8%
  4. TryMyUI4.4%
  5. Maze0.45%
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Which user testing platforms compete with Maze?

Maze against user testing platforms worldwide, by month

Share of Search by month for Lookback, Userlytics, UserTesting, TryMyUI, Maze. The figures are in the table below the chart.

View monthly share of search table
MonthLookbackUserlyticsUserTestingTryMyUIMaze
Oct 202579.5%8.8%4%7.2%0.62%
Nov 202583.7%6.2%3.5%6.2%0.53%
Dec 202583.2%6.1%6.2%4.1%0.42%
Jan 202675.7%10.2%6.9%6.8%0.44%
Feb 202679%8.7%6%5.8%0.54%
Mar 202678.7%8.7%5%7.1%0.51%
Apr 202678%10.5%6.1%4.7%0.64%
May 202674.8%10.1%8.9%5.5%0.74%
Jun 202672%14.4%8.7%4.3%0.55%
Jul 202672.3%14.5%8.3%4.3%0.55%
Aug 202673.6%14.8%6.8%4.4%0.45%
Sep 2026—————

  1. 1.Lookback

    73.6%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share +1.3 points.

  2. 2.Userlytics

    14.8%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.UserTesting

    6.8%

    Held 3rd. 15.1K estimated branded searches, -20.3% vs prior month. Share -1.6 points.

  4. 4.TryMyUI

    4.4%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Maze

    0.45%

    Held 5th. 1K estimated branded searches, -20% vs prior month. Share -0.1 points.

Compare search popularity between Maze and its closest rivals

How has branded search demand for Maze changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Maze worldwide fell from 1.6K to 1K.
  • Across the 11 months ending August 2026, Maze’s estimated Share of Search among user testing platforms worldwide held steady, from 0.62% to 0.45%.

How did search popularity change for user testing platforms worldwide in August 2026?

  1. In August 2026, Lookback gained estimated Share of Search among user testing platforms worldwide, from 72.3% to 73.6%.

  2. In August 2026, UserTesting lost estimated Share of Search among user testing platforms worldwide, from 8.3% to 6.8%.

  3. Userlytics’ estimated Share of Search among user testing platforms worldwide has gained ground for 3 months in a row, from 10.1% to 14.8% in August 2026.

  4. Estimated monthly branded searches for TryMyUI worldwide fell 45.3% over 11 measured months, from 18.1K to 9.9K in August 2026.

  5. Estimated monthly branded searches for Maze worldwide fell 36.3% over 11 measured months, from 1.6K to 1K in August 2026.

Where does Maze compete?

Maze is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
User testing platforms5th of 50.45%Shown above
Compost bin brands2nd of 50.6%Show ranking
Compost bins4th of 60.62%Show ranking
User research platforms5th of 51.8%Show ranking

How is Maze measured?

Brandwave collects information about searches that people make online using Maze’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • maze usability testing
  • maze user research
  • maze.co

Do you work for Maze? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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