Brandwave

User testing platforms:Which brands are most popular in search?

In August 2026, Lookback was the most searched among user testing platforms worldwide, with an estimated 165K branded searches and 73.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Lookback73.6%
  2. Userlytics14.8%
  3. UserTesting6.8%
  4. TryMyUI4.4%
  5. Maze0.45%

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Share of SearchLeaderboard

Compare the platforms used to test designs with real users. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among user testing platforms worldwide, by month

Share of Search by month for Lookback, Userlytics, UserTesting, TryMyUI. The figures are in the table below the chart.

View monthly share of search table
MonthLookbackUserlyticsUserTestingTryMyUIMaze
Oct 202579.5%8.8%4%7.2%0.62%
Nov 202583.7%6.2%3.5%6.2%0.53%
Dec 202583.2%6.1%6.2%4.1%0.42%
Jan 202675.7%10.2%6.9%6.8%0.44%
Feb 202679%8.7%6%5.8%0.54%
Mar 202678.7%8.7%5%7.1%0.51%
Apr 202678%10.5%6.1%4.7%0.64%
May 202674.8%10.1%8.9%5.5%0.74%
Jun 202672%14.4%8.7%4.3%0.55%
Jul 202672.3%14.5%8.3%4.3%0.55%
Aug 202673.6%14.8%6.8%4.4%0.45%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Lookback

    73.6%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share +1.3 points.

  2. 2.Userlytics

    14.8%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.UserTesting

    6.8%

    Held 3rd. 15.1K estimated branded searches, -20.3% vs prior month. Share -1.6 points.

  4. 4.TryMyUI

    4.4%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Maze

    0.45%

    Held 5th. 1K estimated branded searches, -20% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among user testing platforms worldwide?

In August 2026, Lookback was the most searched among user testing platforms worldwide, with an estimated 165K branded searches and 73.6% estimated Share of Search within this set. Userlytics is in 2nd place, 58.8 percentage points behind at 14.8% Share of Search.

Global user testing platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Lookback79.5% → 73.6%83.7%Nov 202572%Jun 20261st
Userlytics8.8% → 14.8%14.8%Aug 20266.1%Dec 20252nd
UserTesting4% → 6.8%8.9%May 20263.5%Nov 20254th → 3rd
TryMyUI7.2% → 4.4%7.2%Oct 20254.1%Dec 20253rd → 4th
Maze0.62% → 0.45%0.74%May 20260.42%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Lookback’s estimated Share of Search among user testing platforms worldwide decreased from 79.5% to 73.6%.
  • Across the 11 months ending August 2026, Userlytics’ estimated Share of Search among user testing platforms worldwide increased from 8.8% to 14.8%.
  • Across the 11 months ending August 2026, UserTesting’s estimated Share of Search among user testing platforms worldwide increased from 4% to 6.8%.
  • Across the 11 months ending August 2026, TryMyUI’s estimated Share of Search among user testing platforms worldwide decreased from 7.2% to 4.4%.
  • Across the 11 months ending August 2026, Lookback’s estimated Share of Search among user testing platforms worldwide peaked at 83.7% in November 2025 and was lowest at 72% in June 2026.
  • Across the 11 months ending August 2026, Userlytics’ estimated Share of Search among user testing platforms worldwide peaked at 14.8% in August 2026 and was lowest at 6.1% in December 2025.
  • Across the 11 months ending August 2026, UserTesting’s estimated Share of Search among user testing platforms worldwide peaked at 8.9% in May 2026 and was lowest at 3.5% in November 2025.
  • Across the 11 months ending August 2026, TryMyUI’s estimated Share of Search among user testing platforms worldwide peaked at 7.2% in October 2025 and was lowest at 4.1% in December 2025.
  • Across the 11 months ending August 2026, UserTesting rose from 4th to 3rd among user testing platforms worldwide.
  • Across the 11 months ending August 2026, TryMyUI fell from 3rd to 4th among user testing platforms worldwide.
  • Across the 11 months ending August 2026, Maze held steady: its estimated Share of Search among user testing platforms worldwide moved less than 0.5 percentage points.

How did search popularity change for user testing platforms worldwide in August 2026?

  1. In August 2026, Lookback gained estimated Share of Search among user testing platforms worldwide, from 72.3% to 73.6%.

  2. In August 2026, UserTesting lost estimated Share of Search among user testing platforms worldwide, from 8.3% to 6.8%.

  3. Userlytics’ estimated Share of Search among user testing platforms worldwide has gained ground for 3 months in a row, from 10.1% to 14.8% in August 2026.

  4. Estimated monthly branded searches for TryMyUI worldwide fell 45.3% over 11 measured months, from 18.1K to 9.9K in August 2026.

  5. Estimated monthly branded searches for Maze worldwide fell 36.3% over 11 measured months, from 1.6K to 1K in August 2026.

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