Brandwave

How popular isUserTesting in search?

In August 2026, there were an estimated 15.1K branded searches for UserTesting worldwide which is up 50.2% over the last 11 months. UserTesting holds 6.8% estimated Share of Search among user testing platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Lookback73.6%
  2. Userlytics14.8%
  3. UserTesting6.8%
  4. TryMyUI4.4%
  5. Maze0.45%
UserTesting website (opens in a new tab)

Follow UserTesting and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which user testing platforms compete with UserTesting?

UserTesting against user testing platforms worldwide, by month

Share of Search by month for Lookback, Userlytics, UserTesting, TryMyUI. The figures are in the table below the chart.

View monthly share of search table
MonthLookbackUserlyticsUserTestingTryMyUIMaze
Oct 202579.5%8.8%4%7.2%0.62%
Nov 202583.7%6.2%3.5%6.2%0.53%
Dec 202583.2%6.1%6.2%4.1%0.42%
Jan 202675.7%10.2%6.9%6.8%0.44%
Feb 202679%8.7%6%5.8%0.54%
Mar 202678.7%8.7%5%7.1%0.51%
Apr 202678%10.5%6.1%4.7%0.64%
May 202674.8%10.1%8.9%5.5%0.74%
Jun 202672%14.4%8.7%4.3%0.55%
Jul 202672.3%14.5%8.3%4.3%0.55%
Aug 202673.6%14.8%6.8%4.4%0.45%
Sep 2026—————

  1. 1.Lookback

    73.6%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share +1.3 points.

  2. 2.Userlytics

    14.8%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.UserTesting

    6.8%

    Held 3rd. 15.1K estimated branded searches, -20.3% vs prior month. Share -1.6 points.

  4. 4.TryMyUI

    4.4%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Maze

    0.45%

    Held 5th. 1K estimated branded searches, -20% vs prior month. Share -0.1 points.

Compare search popularity between UserTesting and its closest rivals

How has branded search demand for UserTesting changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for UserTesting worldwide rose from 10.1K to 15.1K.
  • Across the 11 months ending August 2026, UserTesting’s estimated Share of Search among user testing platforms worldwide increased from 4% to 6.8%.
  • Across the 11 months ending August 2026, UserTesting’s estimated Share of Search among user testing platforms worldwide peaked at 8.9% in May 2026 and was lowest at 3.5% in November 2025.
  • Across the 11 months ending August 2026, UserTesting rose from 4th to 3rd among user testing platforms worldwide.

How did search popularity change for user testing platforms worldwide in August 2026?

  1. In August 2026, Lookback gained estimated Share of Search among user testing platforms worldwide, from 72.3% to 73.6%.

  2. In August 2026, UserTesting lost estimated Share of Search among user testing platforms worldwide, from 8.3% to 6.8%.

  3. Userlytics’ estimated Share of Search among user testing platforms worldwide has gained ground for 3 months in a row, from 10.1% to 14.8% in August 2026.

  4. Estimated monthly branded searches for TryMyUI worldwide fell 45.3% over 11 measured months, from 18.1K to 9.9K in August 2026.

  5. Estimated monthly branded searches for Maze worldwide fell 36.3% over 11 measured months, from 1.6K to 1K in August 2026.

Where does UserTesting compete?

UserTesting is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Panel research platforms3rd of 54.7%Show ranking
User testing platforms3rd of 56.8%Shown above
User research platforms2nd of 527.3%Show ranking

How is UserTesting measured?

Brandwave collects information about searches that people make online using UserTesting’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • usertesting usability testing
  • usertesting user research
  • usertesting.com

Do you work for UserTesting? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is UserTesting your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free