Brandwave

Lyssna vs UserTesting:Which is more popular by branded search?

In August 2026, UserTesting had more branded searches than Lyssna among user research platforms worldwide. UserTesting was estimated to have 15.1K branded searches compared to Lyssna’s 8.6K, and held a 27.3% Share of Search versus Lyssna’s 15.4%. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search among user research platforms worldwide in August 2026Which is more popular in search, Lyssna or UserTesting?
Lyssna15.4%8.6K searches
vs
UserTesting27.3%15.1K searches

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Which is more popular in search, Lyssna or UserTesting?

Compare platforms for recruiting participants, testing experiences, and learning from users. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Lyssna and UserTesting among user research platforms worldwide, by month

Share of Search by month for UserTesting, Lyssna. The figures are in the table below the chart.

View monthly share of search table
MonthdscoutUserTestingLyssnaOptimal WorkshopMaze
Oct 202550.4%18.2%18.5%10%2.8%
Nov 202547%21.1%17.2%11.5%3.3%
Dec 202538.6%38.2%14.2%6.3%2.6%
Jan 202637%36.5%16.8%7.4%2.3%
Feb 202643.1%29%16.3%8.9%2.6%
Mar 202645.3%25.8%16.9%9.3%2.6%
Apr 202646.2%26.2%17.1%7.8%2.7%
May 202645.1%32.1%13.7%6.3%2.7%
Jun 202640.1%35.3%15.3%7.1%2.2%
Jul 202646.5%31.8%14.3%5.4%2.1%
Aug 202650%27.3%15.4%5.5%1.8%
Sep 2026—————

How has the Lyssna and UserTesting comparison changed over the last 12 months?

  • The lead changed hands once in the 11 months ending August 2026: UserTesting took it in November 2025.
  • Across the 11 months ending August 2026, Lyssna’s estimated Share of Search among user research platforms worldwide moved from 18.5% to 15.4%, and its estimated monthly branded searches moved from 10.2K to 8.6K.
  • Across the 11 months ending August 2026, UserTesting’s estimated Share of Search among user research platforms worldwide moved from 18.2% to 27.3%, and its estimated monthly branded searches moved from 10.1K to 15.1K.

How did search popularity change for user research platforms worldwide in August 2026?

  1. In August 2026, Lyssna gained estimated Share of Search among user research platforms worldwide, from 14.3% to 15.4%.

  2. In August 2026, UserTesting lost estimated Share of Search among user research platforms worldwide, from 31.8% to 27.3%.

How each brand is measured

Brandwave collects information about searches that people make online using Lyssna’s and UserTesting’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lyssna

5 branded search terms

  • lyssna
  • lyssna pricing
  • lyssna usability testing
  • lyssna user testing
  • lyssna.com

UserTesting

3 branded search terms

  • usertesting usability testing
  • usertesting user research
  • usertesting.com

How the Brand Demand Index is measured

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