How popular isUserTesting in search?
In August 2026, there were an estimated 15.1K branded searches for UserTesting worldwide which is up 50.2% over the last 11 months. UserTesting holds 27.3% estimated Share of Search among user research platforms worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
dscout50%UserTesting27.3%
Lyssna15.4%
Optimal Workshop5.5%
Maze1.8%
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Which user research platforms compete with UserTesting?
Share of Search by month for dscout, UserTesting, Lyssna, Optimal Workshop. The figures are in the table below the chart.
View monthly share of search table
| Month | dscout | UserTesting | Lyssna | Optimal Workshop | Maze |
|---|---|---|---|---|---|
| Oct 2025 | 50.4% | 18.2% | 18.5% | 10% | 2.8% |
| Nov 2025 | 47% | 21.1% | 17.2% | 11.5% | 3.3% |
| Dec 2025 | 38.6% | 38.2% | 14.2% | 6.3% | 2.6% |
| Jan 2026 | 37% | 36.5% | 16.8% | 7.4% | 2.3% |
| Feb 2026 | 43.1% | 29% | 16.3% | 8.9% | 2.6% |
| Mar 2026 | 45.3% | 25.8% | 16.9% | 9.3% | 2.6% |
| Apr 2026 | 46.2% | 26.2% | 17.1% | 7.8% | 2.7% |
| May 2026 | 45.1% | 32.1% | 13.7% | 6.3% | 2.7% |
| Jun 2026 | 40.1% | 35.3% | 15.3% | 7.1% | 2.2% |
| Jul 2026 | 46.5% | 31.8% | 14.3% | 5.4% | 2.1% |
| Aug 2026 | 50% | 27.3% | 15.4% | 5.5% | 1.8% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50% | 27.7K | -0.18% | +3.5 points | |
| 2, held 2nd | 27.3% | 15.1K | -20.3% | -4.5 points | |
| 3, held 3rd | 15.4% | 8.6K | +0.35% | +1.2 points | |
| 4, held 4th | 5.5% | 3.1K | -5.5% | +0.1 points | |
| 5, held 5th | 1.8% | 1K | -20% | -0.3 points |
1.
dscout50%
held 1st · 27.7K estimated branded searches · -0.18% vs prior month · +3.5 points
27.3%
held 2nd · 15.1K estimated branded searches · -20.3% vs prior month · -4.5 points
3.
Lyssna15.4%
held 3rd · 8.6K estimated branded searches · +0.35% vs prior month · +1.2 points
5.5%
held 4th · 3.1K estimated branded searches · -5.5% vs prior month · +0.1 points
5.
Maze1.8%
held 5th · 1K estimated branded searches · -20% vs prior month · -0.3 points
Compare search popularity between UserTesting and its closest rivals
How has branded search demand for UserTesting changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for UserTesting worldwide rose from 10.1K to 15.1K.
- Across the 11 months ending August 2026, UserTesting’s estimated Share of Search among user research platforms worldwide increased from 18.2% to 27.3%.
- Across the 11 months ending August 2026, UserTesting’s estimated Share of Search among user research platforms worldwide peaked at 38.2% in December 2025 and was lowest at 18.2% in October 2025.
- Across the 11 months ending August 2026, UserTesting rose from 3rd to 2nd among user research platforms worldwide.
How did search popularity change for user research platforms worldwide in August 2026?
5 changes
In August 2026, dscout gained estimated Share of Search among user research platforms worldwide, from 46.5% to 50%.
In August 2026, Lyssna gained estimated Share of Search among user research platforms worldwide, from 14.3% to 15.4%.
In August 2026, UserTesting lost estimated Share of Search among user research platforms worldwide, from 31.8% to 27.3%.
Maze’s estimated Share of Search among user research platforms worldwide has lost ground for 3 months in a row, from 2.7% to 1.8% in August 2026.
Estimated monthly branded searches for Optimal Workshop worldwide fell 44.6% over 11 measured months, from 5.5K to 3.1K in August 2026.
How is UserTesting measured?
Brandwave collects information about searches that people make online using UserTesting’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- usertesting usability testing
- usertesting user research
- usertesting.com
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