Brandwave

Rally vs UserTesting:Which is more popular?

In October 2026, Rally had more branded searches than UserTesting among panel research platforms worldwide. Rally had about 480 branded searches, while UserTesting had 0. Rally made up 0.17% of all panel research platform searches we track, and UserTesting accounted for 0%. When we asked ChatGPT and Google AI Overviews about panel research platforms, neither Rally nor UserTesting appeared in any of the five answers.

Among panel research platforms worldwide in October 2026

Who do people search for more?

Rally, the only one of the two with measured searches

Rally 480 searchesUserTesting 0 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Rally in 0 of 5UserTesting in 0 of 5

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Top panel research platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Rally nor UserTesting showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Prolific1st
  2. User Interviews2nd
  3. Respondent3rd
  4. Qualtrics3rd
  5. CloudResearch5th
  6. Amazon Mechanical Turk–
  7. Askable–
  8. TestingTime–
  9. Rally–
  10. UserTesting–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • User Interviews5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Prolific4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Respondent4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CloudResearch3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qualtrics3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amazon Mechanical Turk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Askable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TestingTime0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rally0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • UserTesting0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about panel research platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Rally or UserTesting more popular in search?

This chart shows how often people search Google for Rally and UserTesting by name. Each line represents a brand's share of searches for all ten panel research platforms we track, month by month, from English-language searches worldwide.

Rally and UserTesting among panel research platforms worldwide, by month

Share of searches by month for Rally, UserTesting. The figures are in the table below the chart.

View monthly share of searches table
MonthAmazon Mechanical TurkProlificRespondentAskableCloudResearchUser InterviewsTestingTimeRallyQualtricsUserTesting
Nov 202573.7%9.3%5.9%3%3.6%2.5%1.7%0.27%0.08%<0.01%
Dec 202572.6%9.6%5.8%3%4.6%2%2%0.25%0.1%0.01%
Jan 202671.4%9.4%7%2.9%4.5%2%2.4%0.26%0.08%<0.01%
Feb 202664.3%11.7%9.2%4.6%5.9%1.7%2.1%0.26%0.12%0.01%
Mar 202663.1%13.5%8.9%4.6%5.8%2.1%1.7%0.27%0.1%0.01%
Apr 202652.1%16.6%10.5%3.8%11.5%3.1%2.1%0.21%0.1%<0.01%
May 202647.9%22.8%9.6%5.2%9.8%2.9%1.5%0.23%0.11%<0.01%
Jun 202646%21.6%9.3%6.1%11.5%3.4%1.8%0.2%0.13%<0.01%
Jul 202647.6%22.2%8%5.1%12.6%2.4%1.9%0.17%0.14%<0.01%
Aug 202642.7%20%10.8%8.4%12.6%2.6%2.5%0.22%0.12%<0.01%
Sep 202641.1%20.1%8.9%12.6%11.3%3.2%2.5%0.18%0.12%<0.01%
Oct 202637.6%19.2%12.5%11.8%11.8%4.4%2.4%0.17%0.14%0%

How has branded search for Rally and UserTesting changed worldwide over the last 12 months?

3 findings
  • Rally was ahead of UserTesting in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Rally’s share of searches among panel research platforms worldwide moved from 0.27% to 0.17%, and its estimated monthly branded searches moved from 1.3K to 480.
  • Across the 12 months ending October 2026, UserTesting’s share of searches among panel research platforms worldwide moved from <0.01% to 0%, and its estimated monthly branded searches moved from 30 to 0.

How did search popularity change for panel research platforms worldwide in October 2026?

2 changes

  1. Estimated monthly branded searches for UserTesting worldwide fell 100% over 12 measured months, from 30 to 0 in October 2026.

  2. Estimated monthly branded searches for Rally worldwide fell 63.1% over 12 measured months, from 1.3K to 480 in October 2026.

How are Rally’s and UserTesting’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Rally’s and UserTesting’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Rally

1 branded search term

  • rally uxr

UserTesting

1 branded search term

  • usertesting user research

How the Brand Demand Index is measured

Other head-to-heads among panel research platforms

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