Brandwave

Prolific vs Respondent:Which is more popular?

In October 2026, Prolific had more branded searches than Respondent among panel research platforms worldwide. Prolific had about 53,800 branded searches, while Respondent had 35,000. Prolific made up 19.2% of all panel research platform searches we track, and Respondent accounted for 12.5%. When we asked ChatGPT and Google AI Overviews about panel research platforms, Prolific and Respondent each appeared in four of the five answers. Prolific was mentioned before Respondent in every answer that named either.

Among panel research platforms worldwide in October 2026

Who do people search for more?

Prolific, about 54% more searches than Respondent

Prolific 53.8K searchesRespondent 35K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Prolific in 4 of 5Respondent in 4 of 5

Who does AI recommend more?

Prolific, named ahead of Respondent in 4 of 4 answers

Prolific first in 4Respondent never first

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Top panel research platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Prolific and Respondent were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Prolific was listed before Respondent in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Prolific1st
  2. User Interviews2nd
  3. Respondent3rd
  4. Qualtrics3rd
  5. CloudResearch5th
  6. Amazon Mechanical Turk–
  7. Askable–
  8. TestingTime–
  9. Rally–
  10. UserTesting–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • User Interviews5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Prolific4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Respondent4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CloudResearch3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qualtrics3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amazon Mechanical Turk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Askable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TestingTime0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rally0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • UserTesting0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about panel research platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Prolific or Respondent more popular in search?

This chart shows how often people search Google for Prolific and Respondent by name. Each line represents a brand's share of searches for all ten panel research platforms we track, month by month, from English-language searches worldwide.

Prolific and Respondent among panel research platforms worldwide, by month

Share of searches by month for Prolific, Respondent. The figures are in the table below the chart.

View monthly share of searches table
MonthAmazon Mechanical TurkProlificRespondentAskableCloudResearchUser InterviewsTestingTimeRallyQualtricsUserTesting
Nov 202573.7%9.3%5.9%3%3.6%2.5%1.7%0.27%0.08%<0.01%
Dec 202572.6%9.6%5.8%3%4.6%2%2%0.25%0.1%0.01%
Jan 202671.4%9.4%7%2.9%4.5%2%2.4%0.26%0.08%<0.01%
Feb 202664.3%11.7%9.2%4.6%5.9%1.7%2.1%0.26%0.12%0.01%
Mar 202663.1%13.5%8.9%4.6%5.8%2.1%1.7%0.27%0.1%0.01%
Apr 202652.1%16.6%10.5%3.8%11.5%3.1%2.1%0.21%0.1%<0.01%
May 202647.9%22.8%9.6%5.2%9.8%2.9%1.5%0.23%0.11%<0.01%
Jun 202646%21.6%9.3%6.1%11.5%3.4%1.8%0.2%0.13%<0.01%
Jul 202647.6%22.2%8%5.1%12.6%2.4%1.9%0.17%0.14%<0.01%
Aug 202642.7%20%10.8%8.4%12.6%2.6%2.5%0.22%0.12%<0.01%
Sep 202641.1%20.1%8.9%12.6%11.3%3.2%2.5%0.18%0.12%<0.01%
Oct 202637.6%19.2%12.5%11.8%11.8%4.4%2.4%0.17%0.14%0%

How has branded search for Prolific and Respondent changed worldwide over the last 12 months?

3 findings

How did search popularity change for panel research platforms worldwide in October 2026?

2 changes

  1. In October 2026, Respondent overtook Askable and CloudResearch to rank 3rd among panel research platforms worldwide, with 12.5% of the searches.

  2. In October 2026, Prolific lost share of searches among panel research platforms worldwide, from 20.1% to 19.2%.

How are Prolific’s and Respondent’s branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Prolific’s and Respondent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Prolific

4 branded search terms

  • prolific academic
  • prolific panel
  • prolific research
  • prolific surveys

Respondent

2 branded search terms

  • respondent io
  • respondent research

How the Brand Demand Index is measured

Other head-to-heads among panel research platforms

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