Optimal Workshop vs UserTesting:Which is more popular by branded search?
In August 2026, UserTesting had more branded searches than Optimal Workshop among user research platforms worldwide. UserTesting was estimated to have 15.1K branded searches compared to Optimal Workshop’s 3.1K, and held a 27.3% Share of Search versus Optimal Workshop’s 5.5%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Optimal Workshop or UserTesting?
Compare platforms for recruiting participants, testing experiences, and learning from users. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for UserTesting, Optimal Workshop. The figures are in the table below the chart.
View monthly share of search table
| Month | dscout | UserTesting | Lyssna | Optimal Workshop | Maze |
|---|---|---|---|---|---|
| Oct 2025 | 50.4% | 18.2% | 18.5% | 10% | 2.8% |
| Nov 2025 | 47% | 21.1% | 17.2% | 11.5% | 3.3% |
| Dec 2025 | 38.6% | 38.2% | 14.2% | 6.3% | 2.6% |
| Jan 2026 | 37% | 36.5% | 16.8% | 7.4% | 2.3% |
| Feb 2026 | 43.1% | 29% | 16.3% | 8.9% | 2.6% |
| Mar 2026 | 45.3% | 25.8% | 16.9% | 9.3% | 2.6% |
| Apr 2026 | 46.2% | 26.2% | 17.1% | 7.8% | 2.7% |
| May 2026 | 45.1% | 32.1% | 13.7% | 6.3% | 2.7% |
| Jun 2026 | 40.1% | 35.3% | 15.3% | 7.1% | 2.2% |
| Jul 2026 | 46.5% | 31.8% | 14.3% | 5.4% | 2.1% |
| Aug 2026 | 50% | 27.3% | 15.4% | 5.5% | 1.8% |
| Sep 2026 | — | — | — | — | — |
How has the Optimal Workshop and UserTesting comparison changed over the last 12 months?
3 findings
- UserTesting was ahead of Optimal Workshop in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Optimal Workshop’s estimated Share of Search among user research platforms worldwide moved from 10% to 5.5%, and its estimated monthly branded searches moved from 5.5K to 3.1K.
- Across the 11 months ending August 2026, UserTesting’s estimated Share of Search among user research platforms worldwide moved from 18.2% to 27.3%, and its estimated monthly branded searches moved from 10.1K to 15.1K.
How did search popularity change for user research platforms worldwide in August 2026?
2 changes
In August 2026, UserTesting lost estimated Share of Search among user research platforms worldwide, from 31.8% to 27.3%.
Estimated monthly branded searches for Optimal Workshop worldwide fell 44.6% over 11 measured months, from 5.5K to 3.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Optimal Workshop’s and UserTesting’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Optimal Workshop
4 branded search terms
- optimal workshop
- optimal workshop tree testing
- optimal workshop usability testing
- optimalworkshop.com
UserTesting
3 branded search terms
- usertesting usability testing
- usertesting user research
- usertesting.com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.