How popular isUser Interviews?
In September 2026, people searched for User Interviews by name about 165,000 times worldwide, a 123% increase from the previous year. These searches made up 30.7% of all global UX research tool searches, placing User Interviews second out of nine tools. When we asked both ChatGPT and Google AI Overviews about UX research tools, User Interviews appeared in all answers and was the fifth most recommended of the nine.
User Interviews is the second most searched of 9 competitors and the fifth most recommended in AI answers.
QualtricsShare of searches 45.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 8th
User InterviewsShare of searches 30.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 5th
HotjarShare of searches 20.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 7th
LyssnaShare of searches 1.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Optimal WorkshopShare of searches 0.67%Mentioned in 2 of 5 AI answersPlace in AI recommendations 9th
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Top UX research tools in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, User Interviews appeared in all five answers. User Interviews is the fifth most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Maze1st
UserTesting2nd
Dovetail3rd
Lyssna4th
User Interviews5th
UXtweak6th
Hotjar7th
Qualtrics8th
Optimal Workshop9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
User Interviews5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Maze5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Dovetail5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
UserTesting5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Hotjar4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Qualtrics3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lyssna3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Optimal Workshop2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
UXtweak2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
See every answer about UX research tools
5 answers
Asked ChatGPT
“Which UX research tool should I use?”
Asked ChatGPT
“What are the best UX research tools?”
Asked ChatGPT
“What's the best UX research tool for user feedback?”
Searched Google, AI Overview
“ux research tools”
Searched Google, AI Overview
“user research tool”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which UX research tools compete with User Interviews?
Share of searches by month for Qualtrics, User Interviews, Hotjar. The figures are in the table below the chart.
View monthly share of searches table
| Month | Qualtrics | User Interviews | Hotjar | Lyssna | Optimal Workshop | UXtweak | Maze | Dovetail | UserTesting |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 61.3% | 12.3% | 22.5% | 1.7% | 0.9% | 0.9% | 0.26% | 0.12% | 0.03% |
| Nov 2025 | 57.7% | 17.3% | 21.1% | 1.6% | 1% | 0.84% | 0.3% | 0.11% | 0.05% |
| Dec 2025 | 57.4% | 17.3% | 21.1% | 1.9% | 0.84% | 0.84% | 0.36% | 0.13% | 0.05% |
| Jan 2026 | 52.6% | 19.3% | 23.5% | 2.2% | 0.94% | 0.94% | 0.31% | 0.17% | 0.04% |
| Feb 2026 | 64.4% | 15.8% | 15.8% | 1.8% | 0.94% | 0.77% | 0.29% | 0.12% | 0.08% |
| Mar 2026 | 65.6% | 19.6% | 10.8% | 1.8% | 0.96% | 0.64% | 0.29% | 0.13% | 0.17% |
| Apr 2026 | 62.9% | 23.1% | 10.3% | 1.7% | 0.75% | 0.62% | 0.28% | 0.1% | 0.15% |
| May 2026 | 59.6% | 26.7% | 9.8% | 1.6% | 0.71% | 0.71% | 0.32% | 0.12% | 0.32% |
| Jun 2026 | 51.9% | 28.5% | 15.6% | 1.8% | 0.76% | 0.61% | 0.26% | 0.13% | 0.4% |
| Jul 2026 | 53.3% | 29.2% | 13.1% | 2.2% | 0.77% | 0.64% | 0.33% | 0.14% | 0.24% |
| Aug 2026 | 50.2% | 33.7% | 12.4% | 2.1% | 0.72% | 0.47% | 0.25% | 0.15% | 0.08% |
| Sep 2026 | 45.8% | 30.7% | 20.5% | 1.6% | 0.67% | 0.45% | 0.26% | 0.12% | 0.02% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.8% | 246K | +22.4% | -4.4 points | |
| 2, held 2nd | 30.7% | 165K | +22.2% | -3 points | |
| 3, held 3rd | 20.5% | 110K | +122.2% | +8.1 points | |
| 4, held 4th | 1.6% | 8.5K | +0.83% | -0.5 points | |
| 5, held 5th | 0.67% | 3.6K | +24.1% | -0.1 points | |
| 6, held 6th | 0.45% | 2.4K | +26.3% | 0 points | |
| 7, held 7th | 0.26% | 1.4K | +38% | 0 points | |
| 8, held 8th | 0.12% | 630 | +3.3% | 0 points | |
| 9, held 9th | 0.02% | 100 | -69.7% | -0.1 points |
45.8%
Held 1st. 246K estimated branded searches, +22.4% vs prior month. Share -4.4 points.
30.7%
Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share -3 points.
3.
Hotjar20.5%
Held 3rd. 110K estimated branded searches, +122.2% vs prior month. Share +8.1 points.
4.
Lyssna1.6%
Held 4th. 8.5K estimated branded searches, +0.83% vs prior month. Share -0.5 points.
0.67%
Held 5th. 3.6K estimated branded searches, +24.1% vs prior month. Share -0.1 points.
6.
UXtweak0.45%
Held 6th. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.
7.Maze
0.26%
Held 7th. 1.4K estimated branded searches, +38% vs prior month. Share 0 points.
8.
Dovetail0.12%
Held 8th. 630 estimated branded searches, +3.3% vs prior month. Share 0 points.
0.02%
Held 9th. 100 estimated branded searches, -69.7% vs prior month. Share -0.1 points.
Compare popularity between User Interviews and its closest rivals
Every comparison with User Interviews
13 comparisons
- Qualtrics vs User Interviews
- Respondent vs User Interviews
- Hotjar vs User Interviews
- Amazon Mechanical Turk vs User Interviews
- dscout vs User Interviews
- CloudResearch vs User Interviews
- Lyssna vs User Interviews
- Optimal Workshop vs User Interviews
- Great Question vs User Interviews
- User Interviews vs UXtweak
- Maze vs User Interviews
- Prolific vs User Interviews
- Dovetail vs User Interviews
How has branded search demand for User Interviews changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for User Interviews worldwide rose from 74K to 165K.
- Across the 12 months ending September 2026, User Interviews’ share of searches among UX research tools worldwide increased from 12.3% to 30.7%.
- Across the 12 months ending September 2026, User Interviews’ share of searches among UX research tools worldwide peaked at 33.7% in August 2026 and was lowest at 12.3% in October 2025.
- Across the 12 months ending September 2026, User Interviews rose from 3rd to 2nd among UX research tools worldwide.
How did search popularity change for UX research tools worldwide in September 2026?
6 changes

In September 2026, Hotjar gained share of searches among UX research tools worldwide, from 12.4% to 20.5%.

In September 2026, Qualtrics lost share of searches among UX research tools worldwide, from 50.2% to 45.8%.

In September 2026, User Interviews lost share of searches among UX research tools worldwide, from 33.7% to 30.7%.

In September 2026, Lyssna lost share of searches among UX research tools worldwide, from 2.1% to 1.6%.

Estimated monthly branded searches for UXtweak worldwide fell 55.6% over 12 measured months, from 5.4K to 2.4K in September 2026.

Estimated monthly branded searches for UserTesting worldwide fell 41.2% over 12 measured months, from 170 to 100 in September 2026.
How are User Interviews’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using User Interviews’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- user interviews
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Where does User Interviews compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Panel research platforms | 3rd of 7 | 23.1% | Show ranking |
| UX research tools | 2nd of 9 | 30.7% | Shown above |
| User research platforms | 1st of 8 | 76.8% | Show ranking |

Is User Interviews your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.