Brandwave

How popular isUser Interviews?

In September 2026, people searched for User Interviews by name about 165,000 times worldwide, a 123% increase from the previous year. These searches made up 30.7% of all global UX research tool searches, placing User Interviews second out of nine tools. When we asked both ChatGPT and Google AI Overviews about UX research tools, User Interviews appeared in all answers and was the fifth most recommended of the nine.

Search and AI answers in September 2026

User Interviews is the second most searched of 9 competitors and the fifth most recommended in AI answers.

  1. QualtricsShare of searches 45.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 8th
  2. User InterviewsShare of searches 30.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 5th
  3. HotjarShare of searches 20.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 7th
  4. LyssnaShare of searches 1.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. Optimal WorkshopShare of searches 0.67%Mentioned in 2 of 5 AI answersPlace in AI recommendations 9th

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Top UX research tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, User Interviews appeared in all five answers. User Interviews is the fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Maze1st
  2. UserTesting2nd
  3. Dovetail3rd
  4. Lyssna4th
  5. User Interviews5th
  6. UXtweak6th
  7. Hotjar7th
  8. Qualtrics8th
  9. Optimal Workshop9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • User Interviews5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Maze5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dovetail5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • UserTesting5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hotjar4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qualtrics3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lyssna3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Optimal Workshop2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • UXtweak2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about UX research tools

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which UX research tools compete with User Interviews?

User Interviews against UX research tools worldwide, by month

Share of searches by month for Qualtrics, User Interviews, Hotjar. The figures are in the table below the chart.

View monthly share of searches table
MonthQualtricsUser InterviewsHotjarLyssnaOptimal WorkshopUXtweakMazeDovetailUserTesting
Oct 202561.3%12.3%22.5%1.7%0.9%0.9%0.26%0.12%0.03%
Nov 202557.7%17.3%21.1%1.6%1%0.84%0.3%0.11%0.05%
Dec 202557.4%17.3%21.1%1.9%0.84%0.84%0.36%0.13%0.05%
Jan 202652.6%19.3%23.5%2.2%0.94%0.94%0.31%0.17%0.04%
Feb 202664.4%15.8%15.8%1.8%0.94%0.77%0.29%0.12%0.08%
Mar 202665.6%19.6%10.8%1.8%0.96%0.64%0.29%0.13%0.17%
Apr 202662.9%23.1%10.3%1.7%0.75%0.62%0.28%0.1%0.15%
May 202659.6%26.7%9.8%1.6%0.71%0.71%0.32%0.12%0.32%
Jun 202651.9%28.5%15.6%1.8%0.76%0.61%0.26%0.13%0.4%
Jul 202653.3%29.2%13.1%2.2%0.77%0.64%0.33%0.14%0.24%
Aug 202650.2%33.7%12.4%2.1%0.72%0.47%0.25%0.15%0.08%
Sep 202645.8%30.7%20.5%1.6%0.67%0.45%0.26%0.12%0.02%
  1. 1.Qualtrics

    45.8%

    Held 1st. 246K estimated branded searches, +22.4% vs prior month. Share -4.4 points.

  2. Held 2nd. 165K estimated branded searches, +22.2% vs prior month. Share -3 points.

  3. 3.Hotjar

    20.5%

    Held 3rd. 110K estimated branded searches, +122.2% vs prior month. Share +8.1 points.

  4. 4.Lyssna

    1.6%

    Held 4th. 8.5K estimated branded searches, +0.83% vs prior month. Share -0.5 points.

  5. Held 5th. 3.6K estimated branded searches, +24.1% vs prior month. Share -0.1 points.

  6. 6.UXtweak

    0.45%

    Held 6th. 2.4K estimated branded searches, +26.3% vs prior month. Share 0 points.

  7. 7.Maze

    0.26%

    Held 7th. 1.4K estimated branded searches, +38% vs prior month. Share 0 points.

  8. 8.Dovetail

    0.12%

    Held 8th. 630 estimated branded searches, +3.3% vs prior month. Share 0 points.

  9. Held 9th. 100 estimated branded searches, -69.7% vs prior month. Share -0.1 points.

Compare popularity between User Interviews and its closest rivals

Every comparison with User Interviews

13 comparisons

How has branded search demand for User Interviews changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for User Interviews worldwide rose from 74K to 165K.
  • Across the 12 months ending September 2026, User Interviews’ share of searches among UX research tools worldwide increased from 12.3% to 30.7%.
  • Across the 12 months ending September 2026, User Interviews’ share of searches among UX research tools worldwide peaked at 33.7% in August 2026 and was lowest at 12.3% in October 2025.
  • Across the 12 months ending September 2026, User Interviews rose from 3rd to 2nd among UX research tools worldwide.

How did search popularity change for UX research tools worldwide in September 2026?

6 changes
  1. In September 2026, Hotjar gained share of searches among UX research tools worldwide, from 12.4% to 20.5%.

  2. In September 2026, Qualtrics lost share of searches among UX research tools worldwide, from 50.2% to 45.8%.

  3. In September 2026, User Interviews lost share of searches among UX research tools worldwide, from 33.7% to 30.7%.

  4. In September 2026, Lyssna lost share of searches among UX research tools worldwide, from 2.1% to 1.6%.

  5. Estimated monthly branded searches for UXtweak worldwide fell 55.6% over 12 measured months, from 5.4K to 2.4K in September 2026.

  6. Estimated monthly branded searches for UserTesting worldwide fell 41.2% over 12 measured months, from 170 to 100 in September 2026.

How are User Interviews’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using User Interviews’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • user interviews

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How the Brand Demand Index is measured

Where does User Interviews compete?

User Interviews is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Panel research platforms3rd of 723.1%Show ranking
UX research tools2nd of 930.7%Shown above
User research platforms1st of 876.8%Show ranking
Creator with pink hair and a pink jacket

Is User Interviews your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.