Lookback vs UserTesting:Which is more popular by branded search?
In August 2026, Lookback had more branded searches than UserTesting among user testing platforms worldwide. Lookback was estimated to have 165K branded searches compared to UserTesting’s 15.1K, and held a 73.6% Share of Search versus UserTesting’s 6.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Lookback or UserTesting?
Compare the platforms used to test designs with real users. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Lookback, UserTesting. The figures are in the table below the chart.
View monthly share of search table
| Month | Lookback | Userlytics | UserTesting | TryMyUI | Maze |
|---|---|---|---|---|---|
| Oct 2025 | 79.5% | 8.8% | 4% | 7.2% | 0.62% |
| Nov 2025 | 83.7% | 6.2% | 3.5% | 6.2% | 0.53% |
| Dec 2025 | 83.2% | 6.1% | 6.2% | 4.1% | 0.42% |
| Jan 2026 | 75.7% | 10.2% | 6.9% | 6.8% | 0.44% |
| Feb 2026 | 79% | 8.7% | 6% | 5.8% | 0.54% |
| Mar 2026 | 78.7% | 8.7% | 5% | 7.1% | 0.51% |
| Apr 2026 | 78% | 10.5% | 6.1% | 4.7% | 0.64% |
| May 2026 | 74.8% | 10.1% | 8.9% | 5.5% | 0.74% |
| Jun 2026 | 72% | 14.4% | 8.7% | 4.3% | 0.55% |
| Jul 2026 | 72.3% | 14.5% | 8.3% | 4.3% | 0.55% |
| Aug 2026 | 73.6% | 14.8% | 6.8% | 4.4% | 0.45% |
| Sep 2026 | — | — | — | — | — |
How has the Lookback and UserTesting comparison changed over the last 12 months?
3 findings
- Lookback was ahead of UserTesting in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lookback’s estimated Share of Search among user testing platforms worldwide moved from 79.5% to 73.6%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 11 months ending August 2026, UserTesting’s estimated Share of Search among user testing platforms worldwide moved from 4% to 6.8%, and its estimated monthly branded searches moved from 10.1K to 15.1K.
How did search popularity change for user testing platforms worldwide in August 2026?
2 changes
In August 2026, Lookback gained estimated Share of Search among user testing platforms worldwide, from 72.3% to 73.6%.
In August 2026, UserTesting lost estimated Share of Search among user testing platforms worldwide, from 8.3% to 6.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Lookback’s and UserTesting’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lookback
1 branded search term
- lookback
UserTesting
3 branded search terms
- usertesting usability testing
- usertesting user research
- usertesting.com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.