Brandwave

How popular isLookback in search?

In August 2026, there were an estimated 165K branded searches for Lookback worldwide which is down 17.9% over the last 11 months. Lookback holds 73.6% estimated Share of Search among user testing platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Lookback73.6%
  2. Userlytics14.8%
  3. UserTesting6.8%
  4. TryMyUI4.4%
  5. Maze0.45%
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Which user testing platforms compete with Lookback?

Lookback against user testing platforms worldwide, by month

Share of Search by month for Lookback, Userlytics, UserTesting, TryMyUI. The figures are in the table below the chart.

View monthly share of search table
MonthLookbackUserlyticsUserTestingTryMyUIMaze
Oct 202579.5%8.8%4%7.2%0.62%
Nov 202583.7%6.2%3.5%6.2%0.53%
Dec 202583.2%6.1%6.2%4.1%0.42%
Jan 202675.7%10.2%6.9%6.8%0.44%
Feb 202679%8.7%6%5.8%0.54%
Mar 202678.7%8.7%5%7.1%0.51%
Apr 202678%10.5%6.1%4.7%0.64%
May 202674.8%10.1%8.9%5.5%0.74%
Jun 202672%14.4%8.7%4.3%0.55%
Jul 202672.3%14.5%8.3%4.3%0.55%
Aug 202673.6%14.8%6.8%4.4%0.45%
Sep 2026—————

  1. 1.Lookback

    73.6%

    Held 1st. 165K estimated branded searches, 0% vs prior month. Share +1.3 points.

  2. 2.Userlytics

    14.8%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.UserTesting

    6.8%

    Held 3rd. 15.1K estimated branded searches, -20.3% vs prior month. Share -1.6 points.

  4. 4.TryMyUI

    4.4%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Maze

    0.45%

    Held 5th. 1K estimated branded searches, -20% vs prior month. Share -0.1 points.

Compare search popularity between Lookback and its closest rivals

How has branded search demand for Lookback changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Lookback worldwide fell from 201K to 165K.
  • Across the 11 months ending August 2026, Lookback’s estimated Share of Search among user testing platforms worldwide decreased from 79.5% to 73.6%.
  • Across the 11 months ending August 2026, Lookback’s estimated Share of Search among user testing platforms worldwide peaked at 83.7% in November 2025 and was lowest at 72% in June 2026.

How did search popularity change for user testing platforms worldwide in August 2026?

  1. In August 2026, Lookback gained estimated Share of Search among user testing platforms worldwide, from 72.3% to 73.6%.

  2. In August 2026, UserTesting lost estimated Share of Search among user testing platforms worldwide, from 8.3% to 6.8%.

  3. Userlytics’ estimated Share of Search among user testing platforms worldwide has gained ground for 3 months in a row, from 10.1% to 14.8% in August 2026.

  4. Estimated monthly branded searches for TryMyUI worldwide fell 45.3% over 11 measured months, from 18.1K to 9.9K in August 2026.

  5. Estimated monthly branded searches for Maze worldwide fell 36.3% over 11 measured months, from 1.6K to 1K in August 2026.

How is Lookback measured?

Brandwave collects information about searches that people make online using Lookback’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • lookback

Do you work for Lookback? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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