Pollfish vs UserTesting:Which is more popular?
In September 2026, Pollfish had more branded searches than UserTesting among consumer research platforms worldwide. Pollfish had about 6,600 branded searches, while UserTesting had 10. Pollfish made up 2.3% of all consumer research platform searches we track, and UserTesting accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about consumer research platforms, UserTesting appeared in two of the five answers and Pollfish in one. Pollfish and UserTesting were each mentioned first in one of the two answers that named either.
Who do people search for more?
Pollfish, about 660 searches for every 1 for UserTesting
Who does AI mention more?
UserTesting, mentioned in 2 of 5 answers, Pollfish in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top consumer research platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, UserTesting was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pollfish was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pollfish and UserTesting were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
GWI5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Qualtrics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Attest3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
SparkToro2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- UserTesting2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Pollfish1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Suzy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AYTM0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Cint0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about consumer research platforms
5 answers
Asked ChatGPT
“Which consumer research platform should I use?”
Asked ChatGPT
“What are the best consumer research platforms?”
Asked ChatGPT
“What's the best consumer research platform for audience insights?”
Searched Google, AI Overview
“consumer research platform”
Searched Google, AI Overview
“audience research tool”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Pollfish or UserTesting more popular in search?
This chart shows how often people search Google for Pollfish and UserTesting by name. Each line represents a brand's share of searches for all nine consumer research platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Pollfish, UserTesting. The figures are in the table below the chart.
View monthly share of searches table
| Month | Qualtrics | GWI | SparkToro | Pollfish | Attest | Suzy | AYTM | Cint | UserTesting |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 90.1% | 5.4% | 3% | 1.3% | 0.05% | 0.05% | 0.02% | 0.01% | <0.01% |
| Nov 2025 | 88.8% | 6.5% | 2.9% | 1.6% | 0.07% | 0.06% | 0.02% | 0.02% | <0.01% |
| Dec 2025 | 88.8% | 6.5% | 2.9% | 1.6% | 0.08% | 0.06% | 0.02% | 0.02% | 0.02% |
| Jan 2026 | 85.1% | 7.7% | 5.1% | 1.9% | 0.09% | 0.05% | 0.02% | 0.02% | 0.02% |
| Feb 2026 | 89.9% | 5.4% | 3% | 1.6% | 0.07% | 0.06% | 0.02% | 0.01% | 0.01% |
| Mar 2026 | 89.9% | 5.4% | 3% | 1.6% | 0.05% | 0.05% | 0.02% | 0.01% | 0.01% |
| Apr 2026 | 91.6% | 4.5% | 2.5% | 1.3% | 0.04% | 0.05% | 0.02% | 0.02% | <0.01% |
| May 2026 | 89.9% | 5.4% | 3% | 1.6% | 0.05% | 0.04% | 0.03% | 0.01% | <0.01% |
| Jun 2026 | 88.5% | 6.5% | 2.9% | 1.9% | 0.07% | 0.05% | 0.03% | 0.02% | <0.01% |
| Jul 2026 | 84.8% | 9.4% | 3.4% | 2.3% | 0.05% | 0.05% | 0.03% | 0.02% | <0.01% |
| Aug 2026 | 86.2% | 7.8% | 3.5% | 2.3% | 0.07% | 0.06% | 0.05% | 0.02% | <0.01% |
| Sep 2026 | 86.8% | 7.8% | 2.9% | 2.3% | 0.05% | 0.04% | 0.04% | 0.03% | <0.01% |
How has the Pollfish and UserTesting comparison changed over the last 12 months?
3 findings
- Pollfish was ahead of UserTesting in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Pollfish’s share of searches among consumer research platforms worldwide moved from 1.3% to 2.3%, and its estimated monthly branded searches moved from 5.4K to 6.6K.
- Across the 12 months ending September 2026, UserTesting’s share of searches among consumer research platforms worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 30 to 10.
How did search popularity change for consumer research platforms worldwide in September 2026?
2 changes
Estimated monthly branded searches for Pollfish worldwide rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.
Estimated monthly branded searches for UserTesting worldwide fell 66.7% over 12 measured months, from 30 to 10 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Pollfish’s and UserTesting’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pollfish
1 branded search term
- pollfish
UserTesting
1 branded search term
- usertesting user research
Other head-to-heads among consumer research platforms
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