Great Question vs Optimal Workshop:Which is more popular?
In September 2026, Optimal Workshop had more branded searches than Great Question among user research platforms worldwide. Optimal Workshop had about 3,600 branded searches, while Great Question had 2,400. Optimal Workshop made up 1.7% of all user research platform searches we track, and Great Question accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about user research platforms, Great Question appeared in two of the five answers and Optimal Workshop in one. Great Question was mentioned before Optimal Workshop in every answer that named either.
Who do people search for more?
Optimal Workshop, about 50% more searches than Great Question
Who does AI mention more?
Great Question, mentioned in 2 of 5 answers, Optimal Workshop in 1
Who does AI recommend more?
Great Question, named ahead of Optimal Workshop in 2 of 2 answers
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Top user research platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Great Question was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Optimal Workshop was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Great Question was listed before Optimal Workshop in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Maze1st
UserTesting2nd
Dovetail3rd
User Interviews4th
Lyssna5th- Great Question6th
dscout7th- Optimal Workshop8th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Maze5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- User Interviews4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dovetail4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- UserTesting4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- dscout3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lyssna2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Great Question2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Optimal Workshop1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about user research platforms
5 answers
Asked ChatGPT
“Which user research platform should I use?”
Asked ChatGPT
“What are the best user research platforms?”
Asked ChatGPT
“What's the best user research platform for user feedback?”
Searched Google, AI Overview
“user research platforms”
Searched Google, AI Overview
“user testing platform”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Great Question or Optimal Workshop more popular in search?
This chart shows how often people search Google for Great Question and Optimal Workshop by name. Each line represents a brand's share of searches for all eight user research platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Optimal Workshop, Great Question. The figures are in the table below the chart.
View monthly share of searches table
| Month | User Interviews | dscout | Lyssna | Optimal Workshop | Great Question | Maze | Dovetail | UserTesting |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 61% | 22.3% | 8.3% | 4.4% | 2% | 1.3% | 0.61% | 0.14% |
| Nov 2025 | 69.1% | 16.9% | 6.2% | 4.1% | 1.8% | 1.2% | 0.43% | 0.18% |
| Dec 2025 | 65.9% | 19.8% | 7.3% | 3.2% | 1.7% | 1.4% | 0.5% | 0.2% |
| Jan 2026 | 68.8% | 16.9% | 7.7% | 3.3% | 1.4% | 1.1% | 0.61% | 0.14% |
| Feb 2026 | 65.4% | 19.6% | 7.4% | 3.9% | 1.7% | 1.2% | 0.49% | 0.33% |
| Mar 2026 | 69.7% | 17.2% | 6.4% | 3.4% | 1.2% | 1% | 0.45% | 0.59% |
| Apr 2026 | 74.3% | 14.9% | 5.5% | 2.4% | 1% | 0.91% | 0.33% | 0.5% |
| May 2026 | 75.1% | 15.1% | 4.6% | 2% | 1.1% | 0.91% | 0.33% | 0.91% |
| Jun 2026 | 77.1% | 12.7% | 4.9% | 2.1% | 1.1% | 0.71% | 0.35% | 1.1% |
| Jul 2026 | 71.9% | 17.7% | 5.5% | 1.9% | 1.2% | 0.82% | 0.35% | 0.58% |
| Aug 2026 | 76.1% | 15.3% | 4.8% | 1.6% | 1.1% | 0.56% | 0.34% | 0.19% |
| Sep 2026 | 76.8% | 15.4% | 4% | 1.7% | 1.1% | 0.64% | 0.29% | 0.05% |
How has the Great Question and Optimal Workshop comparison changed over the last 12 months?
3 findings
- Optimal Workshop was ahead of Great Question in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Great Question’s share of searches among user research platforms worldwide moved from 2% to 1.1%, and its estimated monthly branded searches held steady at 2.4K.
- Across the 12 months ending September 2026, Optimal Workshop’s share of searches among user research platforms worldwide moved from 4.4% to 1.7%, and its estimated monthly branded searches moved from 5.4K to 3.6K.
How did search popularity change for user research platforms worldwide in September 2026?
1 change
Estimated monthly branded searches for Optimal Workshop worldwide fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Great Question’s and Optimal Workshop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Great Question
1 branded search term
- great question
Optimal Workshop
1 branded search term
- optimal workshop
Other head-to-heads among user research platforms
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