Brandwave

Great Question vs Lyssna:Which is more popular?

In September 2026, Lyssna had more branded searches than Great Question among user research platforms worldwide. Lyssna had about 8,510 branded searches, while Great Question had 2,400. Lyssna made up 4% of all user research platform searches we track, and Great Question accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about user research platforms, Great Question and Lyssna each appeared in two of the five answers. Lyssna was mentioned before Great Question in two out of three answers that named either.

Among user research platforms worldwide in September 2026

Who do people search for more?

Lyssna, about 4 searches for every 1 for Great Question

Lyssna 8.5K searchesGreat Question 2.4K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Great Question in 2 of 5Lyssna in 2 of 5

Who does AI recommend more?

Lyssna, named ahead of Great Question in 2 of 3 answers

Lyssna first in 2Great Question first in 1

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Top user research platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Great Question was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lyssna was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Lyssna was listed before Great Question in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Maze1st
  2. UserTesting2nd
  3. Dovetail3rd
  4. User Interviews4th
  5. Lyssna5th
  6. Great Question6th
  7. dscout7th
  8. Optimal Workshop8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Maze5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • User Interviews4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dovetail4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • UserTesting4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • dscout3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lyssna2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Great Question2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Optimal Workshop1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about user research platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Great Question or Lyssna more popular in search?

This chart shows how often people search Google for Great Question and Lyssna by name. Each line represents a brand's share of searches for all eight user research platforms we track, month by month, from English-language searches worldwide.

Great Question and Lyssna among user research platforms worldwide, by month

Share of searches by month for Lyssna, Great Question. The figures are in the table below the chart.

View monthly share of searches table
MonthUser InterviewsdscoutLyssnaOptimal WorkshopGreat QuestionMazeDovetailUserTesting
Oct 202561%22.3%8.3%4.4%2%1.3%0.61%0.14%
Nov 202569.1%16.9%6.2%4.1%1.8%1.2%0.43%0.18%
Dec 202565.9%19.8%7.3%3.2%1.7%1.4%0.5%0.2%
Jan 202668.8%16.9%7.7%3.3%1.4%1.1%0.61%0.14%
Feb 202665.4%19.6%7.4%3.9%1.7%1.2%0.49%0.33%
Mar 202669.7%17.2%6.4%3.4%1.2%1%0.45%0.59%
Apr 202674.3%14.9%5.5%2.4%1%0.91%0.33%0.5%
May 202675.1%15.1%4.6%2%1.1%0.91%0.33%0.91%
Jun 202677.1%12.7%4.9%2.1%1.1%0.71%0.35%1.1%
Jul 202671.9%17.7%5.5%1.9%1.2%0.82%0.35%0.58%
Aug 202676.1%15.3%4.8%1.6%1.1%0.56%0.34%0.19%
Sep 202676.8%15.4%4%1.7%1.1%0.64%0.29%0.05%

How has the Great Question and Lyssna comparison changed over the last 12 months?

3 findings

How did search popularity change for user research platforms worldwide in September 2026?

1 change
  1. In September 2026, Lyssna lost share of searches among user research platforms worldwide, from 4.8% to 4%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Great Question’s and Lyssna’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Great Question

1 branded search term

  • great question

Lyssna

3 branded search terms

  • lyssna
  • lyssna usability testing
  • lyssna user testing

How the Brand Demand Index is measured

Other head-to-heads among user research platforms

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