Brandwave

Optimal Workshop vs Qualtrics:Which is more popular?

In September 2026, Qualtrics had more branded searches than Optimal Workshop among UX research tools worldwide. Qualtrics had about 246,000 branded searches, while Optimal Workshop had 3,600. Qualtrics made up 45.8% of all UX research tool searches we track, and Optimal Workshop accounted for 0.67%. When we asked ChatGPT and Google AI Overviews about UX research tools, Qualtrics appeared in three of the five answers and Optimal Workshop in two. Qualtrics was mentioned before Optimal Workshop in three out of five answers.

Among UX research tools worldwide in September 2026

Who do people search for more?

Qualtrics, about 68 searches for every 1 for Optimal Workshop

Qualtrics 246K searchesOptimal Workshop 3.6K searches

Who does AI mention more?

Qualtrics, mentioned in 3 of 5 answers, Optimal Workshop in 2

Qualtrics in 3 of 5Optimal Workshop in 2 of 5

Who does AI recommend more?

Qualtrics, named ahead of Optimal Workshop in 3 of 5 answers

Qualtrics first in 3Optimal Workshop first in 2

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Top UX research tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Qualtrics was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Optimal Workshop was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Qualtrics was listed before Optimal Workshop in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Maze1st
  2. UserTesting2nd
  3. Dovetail3rd
  4. Lyssna4th
  5. User Interviews5th
  6. UXtweak6th
  7. Hotjar7th
  8. Qualtrics8th
  9. Optimal Workshop9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • User Interviews5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Maze5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dovetail5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • UserTesting5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hotjar4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qualtrics3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lyssna3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Optimal Workshop2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • UXtweak2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about UX research tools

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Optimal Workshop or Qualtrics more popular in search?

This chart shows how often people search Google for Optimal Workshop and Qualtrics by name. Each line represents a brand's share of searches for all nine UX research tools we track, month by month, from English-language searches worldwide.

Optimal Workshop and Qualtrics among UX research tools worldwide, by month

Share of searches by month for Qualtrics, Optimal Workshop. The figures are in the table below the chart.

View monthly share of searches table
MonthQualtricsUser InterviewsHotjarLyssnaOptimal WorkshopUXtweakMazeDovetailUserTesting
Oct 202561.3%12.3%22.5%1.7%0.9%0.9%0.26%0.12%0.03%
Nov 202557.7%17.3%21.1%1.6%1%0.84%0.3%0.11%0.05%
Dec 202557.4%17.3%21.1%1.9%0.84%0.84%0.36%0.13%0.05%
Jan 202652.6%19.3%23.5%2.2%0.94%0.94%0.31%0.17%0.04%
Feb 202664.4%15.8%15.8%1.8%0.94%0.77%0.29%0.12%0.08%
Mar 202665.6%19.6%10.8%1.8%0.96%0.64%0.29%0.13%0.17%
Apr 202662.9%23.1%10.3%1.7%0.75%0.62%0.28%0.1%0.15%
May 202659.6%26.7%9.8%1.6%0.71%0.71%0.32%0.12%0.32%
Jun 202651.9%28.5%15.6%1.8%0.76%0.61%0.26%0.13%0.4%
Jul 202653.3%29.2%13.1%2.2%0.77%0.64%0.33%0.14%0.24%
Aug 202650.2%33.7%12.4%2.1%0.72%0.47%0.25%0.15%0.08%
Sep 202645.8%30.7%20.5%1.6%0.67%0.45%0.26%0.12%0.02%

How has the Optimal Workshop and Qualtrics comparison changed over the last 12 months?

3 findings

How did search popularity change for UX research tools worldwide in September 2026?

2 changes

  1. In September 2026, Qualtrics lost share of searches among UX research tools worldwide, from 50.2% to 45.8%.

  2. Estimated monthly branded searches for Optimal Workshop worldwide fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Optimal Workshop’s and Qualtrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Optimal Workshop

1 branded search term

  • optimal workshop

Qualtrics

1 branded search term

  • qualtrics

How the Brand Demand Index is measured

Other head-to-heads among UX research tools

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