Peakon vs Qualtrics:Which is more popular?
In September 2026, Qualtrics had more branded searches than Peakon among employee engagement platforms worldwide. Qualtrics had about 246,000 branded searches, while Peakon had 8,100. Qualtrics made up 58.4% of all employee engagement platform searches we track, and Peakon accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about employee engagement platforms, Peakon appeared in one of the five answers and Qualtrics in none.
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Top employee engagement platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Peakon was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Qualtrics did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Culture Amp5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bonusly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lattice5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
15Five3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Workleap3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Workvivo1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Leapsome1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Peakon1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Qualtrics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about employee engagement platforms
5 answers
Asked ChatGPT
“Which employee engagement platform should I use?”
Asked ChatGPT
“What are the best employee engagement platforms?”
Asked ChatGPT
“What's the best employee engagement platform for better staff morale?”
Searched Google, AI Overview
“employee engagement platform”
Searched Google, AI Overview
“employee engagement software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Peakon or Qualtrics more popular in search?
This chart shows how often people search Google for Peakon and Qualtrics by name. Each line represents a brand's share of searches for all nine employee engagement platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Qualtrics, Peakon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Qualtrics | Workvivo | Culture Amp | Bonusly | Leapsome | Peakon | 15Five | Workleap | Lattice |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 63.1% | 15.5% | 8.5% | 4.7% | 2.5% | 1.7% | 2.5% | 1.4% | <0.01% |
| Nov 2025 | 61.7% | 15.2% | 10.2% | 4.6% | 2.5% | 2% | 2.5% | 1.4% | 0.01% |
| Dec 2025 | 57.8% | 17.4% | 9.5% | 6.4% | 2.8% | 1.9% | 2.8% | 1.3% | 0.01% |
| Jan 2026 | 54.6% | 16.4% | 13.4% | 4.9% | 4% | 1.8% | 3.3% | 1.5% | 0.01% |
| Feb 2026 | 61% | 15% | 12.3% | 3.7% | 3% | 1.3% | 2% | 1.6% | <0.01% |
| Mar 2026 | 65.9% | 16.2% | 7.3% | 3.2% | 2.7% | 1.5% | 1.8% | 1.5% | <0.01% |
| Apr 2026 | 69.2% | 13.9% | 6.2% | 3.4% | 2.3% | 1.5% | 1.9% | 1.5% | <0.01% |
| May 2026 | 65.3% | 16% | 7.2% | 3.9% | 2.6% | 1.8% | 1.8% | 1.4% | <0.01% |
| Jun 2026 | 55.8% | 16.8% | 11.2% | 6.1% | 3.4% | 1.8% | 3.4% | 1.5% | <0.01% |
| Jul 2026 | 54.3% | 20% | 10.9% | 4.9% | 4% | 1.5% | 2.7% | 1.8% | <0.01% |
| Aug 2026 | 53.5% | 19.7% | 10.8% | 5.9% | 3.2% | 1.4% | 3.9% | 1.4% | 0.01% |
| Sep 2026 | 58.4% | 17.6% | 11.8% | 4.3% | 2.9% | 1.9% | 1.6% | 1.6% | 0.02% |
How has the Peakon and Qualtrics comparison changed over the last 12 months?
3 findings
- Qualtrics was ahead of Peakon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Peakon’s share of searches among employee engagement platforms worldwide moved from 1.7% to 1.9%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
- Across the 12 months ending September 2026, Qualtrics’ share of searches among employee engagement platforms worldwide moved from 63.1% to 58.4%, and its estimated monthly branded searches moved from 368K to 246K.
How did search popularity change for employee engagement platforms worldwide in September 2026?
2 changes
In September 2026, Qualtrics gained share of searches among employee engagement platforms worldwide, from 53.5% to 58.4%.
In September 2026, Peakon rose from 7th to 6th among employee engagement platforms worldwide.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Peakon’s and Qualtrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among employee engagement platforms
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