Paperform vs Qualtrics:Which is more popular?
In September 2026, Qualtrics had more branded searches than Paperform among online form and survey builders worldwide. Qualtrics had about 246,000 branded searches, while Paperform had 10,000. Qualtrics made up 1.3% of all online form and survey builder searches we track, and Paperform accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about online form and survey builders, Paperform and Qualtrics each appeared in one of the five answers. Paperform and Qualtrics were each mentioned first in one of the two answers that named either.
Who do people search for more?
Qualtrics, about 25 searches for every 1 for Paperform
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top online form and survey builders in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Paperform was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Qualtrics was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Paperform and Qualtrics were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Google Forms1st
Typeform2nd
Jotform3rd
Tally4th
SurveyMonkey5th
Microsoft Forms6th
Fillout7th- Qualtrics8th
Paperform9th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Google Forms5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Typeform5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Jotform4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- SurveyMonkey4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tally4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Microsoft Forms2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fillout2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Qualtrics1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Paperform1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about online form and survey builders
5 answers
Asked ChatGPT
“Which online form and survey builder should I use?”
Asked ChatGPT
“What are the best online form and survey builders?”
Asked ChatGPT
“What's the best online form and survey builder for online forms?”
Searched Google, AI Overview
“online form builder”
Searched Google, AI Overview
“online survey tool”
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Paperform or Qualtrics more popular in search?
This chart shows how often people search Google for Paperform and Qualtrics by name. Each line represents a brand's share of searches for all nine online form and survey builders we track, month by month, from English-language searches worldwide.
Share of searches by month for Qualtrics, Paperform. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Forms | Microsoft Forms | Jotform | SurveyMonkey | Typeform | Qualtrics | Tally | Fillout | Paperform |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 74.1% | 13.1% | 4.2% | 3.4% | 2.3% | 2.3% | 0.23% | 0.37% | 0.08% |
| Nov 2025 | 76% | 11.3% | 4.3% | 3.5% | 2.4% | 1.9% | 0.24% | 0.38% | 0.1% |
| Dec 2025 | 76.7% | 11.2% | 4.3% | 2.8% | 2.4% | 1.9% | 0.27% | 0.38% | 0.08% |
| Jan 2026 | 76.8% | 11.2% | 4.4% | 2.9% | 2.4% | 1.6% | 0.27% | 0.39% | 0.08% |
| Feb 2026 | 77.1% | 11.4% | 3.6% | 2.9% | 2.4% | 1.9% | 0.26% | 0.39% | 0.06% |
| Mar 2026 | 73.9% | 13.2% | 4.2% | 3.3% | 2.3% | 2.2% | 0.35% | 0.45% | 0.06% |
| Apr 2026 | 78% | 11.3% | 3.6% | 2.4% | 2% | 2% | 0.3% | 0.39% | 0.05% |
| May 2026 | 77.3% | 11.3% | 3.6% | 2.9% | 2% | 1.9% | 0.44% | 0.47% | 0.05% |
| Jun 2026 | 77.4% | 11.4% | 3.8% | 2.9% | 2% | 1.6% | 0.45% | 0.47% | 0.05% |
| Jul 2026 | 77% | 11.2% | 4.3% | 2.8% | 1.9% | 1.5% | 0.5% | 0.57% | 0.06% |
| Aug 2026 | 78.9% | 11.2% | 3.6% | 2.4% | 1.6% | 1.3% | 0.42% | 0.48% | 0.06% |
| Sep 2026 | 80.1% | 11.4% | 3% | 2% | 1.4% | 1.3% | 0.42% | 0.4% | 0.05% |
How has the Paperform and Qualtrics comparison changed over the last 12 months?
3 findings
- Qualtrics was ahead of Paperform in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Paperform’s share of searches among online form and survey builders worldwide moved from 0.08% to 0.05%, and its estimated monthly branded searches moved from 12.2K to 10K.
- Across the 12 months ending September 2026, Qualtrics’ share of searches among online form and survey builders worldwide moved from 2.3% to 1.3%, and its estimated monthly branded searches moved from 368K to 246K.
How did search popularity change for online form and survey builders worldwide in September 2026?
2 changes
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Paperform’s and Qualtrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among online form and survey builders
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