Brandwave

Chattermill vs Qualtrics:Which is more popular?

In September 2026, Qualtrics had more branded searches than Chattermill among voice of customer platforms worldwide. Qualtrics had about 246,000 branded searches, while Chattermill had 1,600. Qualtrics made up 29.9% of all voice of customer platform searches we track, and Chattermill accounted for 0.19%. When we asked ChatGPT and Google AI Overviews about voice of customer platforms, Qualtrics appeared in all five answers and Chattermill in three. Qualtrics was mentioned before Chattermill in every answer.

Among voice of customer platforms worldwide in September 2026

Who do people search for more?

Qualtrics, about 154 searches for every 1 for Chattermill

Qualtrics 246K searchesChattermill 1.6K searches

Who does AI mention more?

Qualtrics, mentioned in every answer we collected

Qualtrics in 5 of 5Chattermill in 3 of 5

Who does AI recommend more?

Qualtrics, named ahead of Chattermill in every answer

Qualtrics first in 4Chattermill never first

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Top voice of customer platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Qualtrics appeared in all five answers. Chattermill was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Qualtrics was listed before Chattermill in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Qualtrics1st
  2. Medallia2nd
  3. Chattermill3rd
  4. Enterpret4th
  5. Thematic5th
  6. Sprinklr6th
  7. InMoment7th
  8. SurveyMonkey8th
  9. Alchemer9th
  10. Sprig–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Qualtrics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Medallia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SurveyMonkey3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Enterpret3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chattermill3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sprinklr2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thematic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • InMoment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alchemer1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sprig0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about voice of customer platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Chattermill or Qualtrics more popular in search?

This chart shows how often people search Google for Chattermill and Qualtrics by name. Each line represents a brand's share of searches for all ten voice of customer platforms we track, month by month, from English-language searches worldwide.

Chattermill and Qualtrics among voice of customer platforms worldwide, by month

Share of searches by month for Qualtrics, Chattermill. The figures are in the table below the chart.

View monthly share of searches table
MonthSurveyMonkeyQualtricsSprinklrThematicMedalliaAlchemerInMomentEnterpretChattermillSprig
Oct 202547.2%31.6%7.8%6.3%4.2%1.6%0.85%0.31%0.16%0.02%
Nov 202551.6%28.2%6.9%5.7%4.6%1.7%0.76%0.34%0.15%0.02%
Dec 202545.2%30.2%9.1%7.4%5%1.8%0.81%0.36%0.16%0.03%
Jan 202647.9%26.2%7.9%9.6%5.3%1.6%0.86%0.47%0.17%0.02%
Feb 202646.5%31.1%7.6%6.3%5.1%1.9%0.84%0.45%0.17%0.01%
Mar 202647.8%32%7.9%5.3%4.3%1.6%0.7%0.31%0.17%0.01%
Apr 202642.1%34.4%8.5%5.7%6.9%1.4%0.62%0.34%0.15%0.02%
May 202646.1%30.9%7.6%6.2%6.2%1.5%0.83%0.45%0.16%0.02%
Jun 202649.6%27.1%8.2%5.5%6.7%1.6%0.73%0.4%0.18%0.02%
Jul 202647.9%26.2%9.6%6.4%6.5%1.9%0.7%0.47%0.21%0.02%
Aug 202647.6%26%9.6%7.8%5.2%1.9%0.85%0.85%0.17%0.02%
Sep 202644.7%29.9%9%7.3%4.9%2.7%0.8%0.53%0.19%0.02%

How has the Chattermill and Qualtrics comparison changed over the last 12 months?

3 findings

How did search popularity change for voice of customer platforms worldwide in September 2026?

2 changes

  1. In September 2026, Qualtrics gained share of searches among voice of customer platforms worldwide, from 26% to 29.9%.

  2. Estimated monthly branded searches for Chattermill worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Chattermill’s and Qualtrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chattermill

1 branded search term

  • chattermill

Qualtrics

2 branded search terms

  • qualtrics
  • qualtrics customer feedback

How the Brand Demand Index is measured

Other head-to-heads among voice of customer platforms

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