Brandwave

Medallia vs SurveyMonkey:Which is more popular?

In September 2026, SurveyMonkey had more branded searches than Medallia among voice of customer platforms worldwide. SurveyMonkey had about 368,000 branded searches, while Medallia had 40,500. SurveyMonkey made up 44.7% of all voice of customer platform searches we track, and Medallia accounted for 4.9%. When we asked ChatGPT and Google AI Overviews about voice of customer platforms, Medallia appeared in four of the five answers and SurveyMonkey in three. Medallia was mentioned before SurveyMonkey in every answer.

Among voice of customer platforms worldwide in September 2026

Who do people search for more?

SurveyMonkey, about 9 searches for every 1 for Medallia

SurveyMonkey 368K searchesMedallia 40.5K searches

Who does AI mention more?

Medallia, mentioned in 4 of 5 answers, SurveyMonkey in 3

Medallia in 4 of 5SurveyMonkey in 3 of 5

Who does AI recommend more?

Medallia, named ahead of SurveyMonkey in every answer

Medallia first in 4SurveyMonkey never first

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Top voice of customer platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Medallia was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. SurveyMonkey was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Medallia was listed before SurveyMonkey in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Qualtrics1st
  2. Medallia2nd
  3. Chattermill3rd
  4. Enterpret4th
  5. Thematic5th
  6. Sprinklr6th
  7. InMoment7th
  8. SurveyMonkey8th
  9. Alchemer9th
  10. Sprig–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Qualtrics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Medallia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SurveyMonkey3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Enterpret3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chattermill3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sprinklr2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thematic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • InMoment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alchemer1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sprig0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about voice of customer platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Medallia or SurveyMonkey more popular in search?

This chart shows how often people search Google for Medallia and SurveyMonkey by name. Each line represents a brand's share of searches for all ten voice of customer platforms we track, month by month, from English-language searches worldwide.

Medallia and SurveyMonkey among voice of customer platforms worldwide, by month

Share of searches by month for SurveyMonkey, Medallia. The figures are in the table below the chart.

View monthly share of searches table
MonthSurveyMonkeyQualtricsSprinklrThematicMedalliaAlchemerInMomentEnterpretChattermillSprig
Oct 202547.2%31.6%7.8%6.3%4.2%1.6%0.85%0.31%0.16%0.02%
Nov 202551.6%28.2%6.9%5.7%4.6%1.7%0.76%0.34%0.15%0.02%
Dec 202545.2%30.2%9.1%7.4%5%1.8%0.81%0.36%0.16%0.03%
Jan 202647.9%26.2%7.9%9.6%5.3%1.6%0.86%0.47%0.17%0.02%
Feb 202646.5%31.1%7.6%6.3%5.1%1.9%0.84%0.45%0.17%0.01%
Mar 202647.8%32%7.9%5.3%4.3%1.6%0.7%0.31%0.17%0.01%
Apr 202642.1%34.4%8.5%5.7%6.9%1.4%0.62%0.34%0.15%0.02%
May 202646.1%30.9%7.6%6.2%6.2%1.5%0.83%0.45%0.16%0.02%
Jun 202649.6%27.1%8.2%5.5%6.7%1.6%0.73%0.4%0.18%0.02%
Jul 202647.9%26.2%9.6%6.4%6.5%1.9%0.7%0.47%0.21%0.02%
Aug 202647.6%26%9.6%7.8%5.2%1.9%0.85%0.85%0.17%0.02%
Sep 202644.7%29.9%9%7.3%4.9%2.7%0.8%0.53%0.19%0.02%

How has the Medallia and SurveyMonkey comparison changed over the last 12 months?

3 findings

How did search popularity change for voice of customer platforms worldwide in September 2026?

2 changes

  1. In September 2026, SurveyMonkey lost share of searches among voice of customer platforms worldwide, from 47.6% to 44.7%.

  2. Medallia’s share of searches among voice of customer platforms worldwide has lost ground for 3 months in a row, from 6.7% to 4.9% in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Medallia’s and SurveyMonkey’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Medallia

2 branded search terms

  • medallia
  • medallia customer feedback

SurveyMonkey

1 branded search term

  • SurveyMonkey

How the Brand Demand Index is measured

Other head-to-heads among voice of customer platforms

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