Brandwave

How popular isQualtrics?

In September 2026, people searched for Qualtrics by name about 246,000 times worldwide, a 33.2% decrease from the previous year. These searches made up 36.9% of all global NPS feedback platform searches, placing Qualtrics second out of eight platforms. When we asked both ChatGPT and Google AI Overviews about NPS feedback platforms, Qualtrics appeared in four of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Qualtrics is the second most searched of 8 competitors and the third most recommended in AI answers.

  1. SurveyMonkeyShare of searches 55.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  2. QualtricsShare of searches 36.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. MedalliaShare of searches 6.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. AskNicelyShare of searches 0.66%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. SurvicateShare of searches 0.54%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top NPS feedback platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Qualtrics was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Qualtrics is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. AskNicely1st
  2. Survicate2nd
  3. Qualtrics3rd
  4. Retently4th
  5. Medallia5th
  6. SurveyMonkey6th
  7. Refiner7th
  8. Zonka Feedback8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Qualtrics4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AskNicely4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Survicate4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SurveyMonkey3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Medallia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Retently3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zonka Feedback3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Refiner2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about NPS feedback platforms

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which NPS feedback platforms compete with Qualtrics?

Qualtrics against NPS feedback platforms worldwide, by month

Share of searches by month for SurveyMonkey, Qualtrics, Medallia. The figures are in the table below the chart.

View monthly share of searches table
MonthSurveyMonkeyQualtricsMedalliaAskNicelySurvicateRetentlyZonka FeedbackRefiner
Oct 202556.2%37.6%5.1%0.37%0.55%0.14%0.1%0%
Nov 202560.4%33%5.4%0.4%0.49%0.1%0.1%0%
Dec 202555.6%37.1%6.1%0.44%0.55%0.13%0.13%0%
Jan 202659.6%32.5%6.5%0.48%0.58%0.14%0.13%<0.01%
Feb 202655.6%37.1%6.1%0.36%0.55%0.13%0.11%<0.01%
Mar 202656.2%37.6%5.1%0.37%0.55%0.14%0.09%<0.01%
Apr 202649.9%40.8%8.2%0.4%0.49%0.11%0.1%<0.01%
May 202654.9%36.5%7.3%0.54%0.44%0.13%0.09%<0.01%
Jun 202658.9%31.9%7.8%0.57%0.57%0.13%0.09%<0.01%
Jul 202658.5%31.8%7.8%0.7%0.57%0.47%0.11%<0.01%
Aug 202659.5%32.4%6.5%0.71%0.58%0.22%0.1%<0.01%
Sep 202655.5%36.9%6.1%0.66%0.54%0.15%0.09%<0.01%

  1. 1.SurveyMonkey

    55.5%

    Held 1st. 370K estimated branded searches, +0.16% vs prior month. Share -4 points.

  2. 2.Qualtrics

    36.9%

    Held 2nd. 246K estimated branded searches, +22.4% vs prior month. Share +4.6 points.

  3. 3.Medallia

    6.1%

    Held 3rd. 40.5K estimated branded searches, +0.05% vs prior month. Share -0.4 points.

  4. 4.AskNicely

    0.66%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Survicate

    0.54%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Retently

    0.15%

    Held 6th. 1K estimated branded searches, -23.1% vs prior month. Share -0.1 points.

  7. 7.Zonka Feedback

    0.09%

    Held 7th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Refiner

    <0.01%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Qualtrics and its closest rivals

Every comparison with Qualtrics

60 comparisons

How has branded search demand for Qualtrics changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Qualtrics worldwide fell from 368K to 246K.
  • Across the 12 months ending September 2026, Qualtrics’ share of searches among NPS feedback platforms worldwide decreased from 37.6% to 36.9%.
  • Across the 12 months ending September 2026, Qualtrics’ share of searches among NPS feedback platforms worldwide peaked at 40.8% in April 2026 and was lowest at 31.8% in July 2026.

How did search popularity change for NPS feedback platforms worldwide in September 2026?

6 changes

  1. In September 2026, Qualtrics gained share of searches among NPS feedback platforms worldwide, from 32.4% to 36.9%.

  2. In September 2026, SurveyMonkey lost share of searches among NPS feedback platforms worldwide, from 59.5% to 55.5%.

  3. Medallia’s share of searches among NPS feedback platforms worldwide has lost ground for 3 months in a row, from 7.8% to 6.1% in September 2026.

  4. Estimated monthly branded searches for AskNicely worldwide rose 21.8% over 12 measured months, from 3.6K to 4.4K in September 2026.

  5. Estimated monthly branded searches for Zonka Feedback worldwide fell 41% over 12 measured months, from 1K to 590 in September 2026.

  6. Estimated monthly branded searches for Survicate worldwide fell 33.4% over 12 measured months, from 5.4K to 3.6K in September 2026.

How are Qualtrics’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Qualtrics’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • qualtrics
  • qualtrics customer feedback

Do you work for Qualtrics? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Qualtrics compete?

Qualtrics is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Survey platforms6th of 121.3%Show ranking
Online form and survey builders6th of 91.3%Show ranking
Market research platforms4th of 1115.1%Show ranking
Customer feedback software3rd of 1123.8%Show ranking
Voice of customer platforms2nd of 1029.9%Show ranking
Experience management platforms2nd of 630.3%Show ranking
Panel research platforms1st of 734.4%Show ranking
Employee survey platforms2nd of 835.2%Show ranking
NPS feedback platforms2nd of 836.9%Shown above
UX research tools1st of 945.8%Show ranking
Brand tracking platforms1st of 958.9%Show ranking
Employee engagement platforms1st of 576.8%Show ranking
Consumer research platforms1st of 986.8%Show ranking
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