Amazon Mechanical Turk vs Qualtrics:Which is more popular by branded search?
In August 2026, Qualtrics had more branded searches than Amazon Mechanical Turk among panel research platforms worldwide. Qualtrics was estimated to have 247K branded searches compared to Amazon Mechanical Turk’s 60.5K, and held a 76% Share of Search versus Amazon Mechanical Turk’s 18.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Amazon Mechanical Turk or Qualtrics?
Compare the platforms used to recruit research participants. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Qualtrics, Amazon Mechanical Turk. The figures are in the table below the chart.
View monthly share of search table
| Month | Qualtrics | Amazon Mechanical Turk | UserTesting | Respondent | Prolific |
|---|---|---|---|---|---|
| Oct 2025 | 67.4% | 30.1% | 1.8% | 0.53% | 0.11% |
| Nov 2025 | 67.5% | 30.2% | 1.9% | 0.35% | 0.11% |
| Dec 2025 | 60.7% | 33.2% | 5.5% | 0.39% | 0.15% |
| Jan 2026 | 61.3% | 33.5% | 4.5% | 0.49% | 0.1% |
| Feb 2026 | 66.3% | 29.6% | 3.3% | 0.64% | 0.13% |
| Mar 2026 | 66.7% | 29.8% | 2.8% | 0.52% | 0.13% |
| Apr 2026 | 70.8% | 25.9% | 3% | 0.19% | 0.11% |
| May 2026 | 69.7% | 25.4% | 4.6% | 0.17% | 0.17% |
| Jun 2026 | 68.9% | 25.2% | 5.6% | 0.2% | 0.16% |
| Jul 2026 | 68.9% | 25.2% | 5.3% | 0.36% | 0.16% |
| Aug 2026 | 76% | 18.6% | 4.7% | 0.49% | 0.18% |
| Sep 2026 | — | — | — | — | — |
How has the Amazon Mechanical Turk and Qualtrics comparison changed over the last 12 months?
3 findings
- Qualtrics was ahead of Amazon Mechanical Turk in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Amazon Mechanical Turk’s estimated Share of Search among panel research platforms worldwide moved from 30.1% to 18.6%, and its estimated monthly branded searches moved from 165K to 60.5K.
- Across the 11 months ending August 2026, Qualtrics’ estimated Share of Search among panel research platforms worldwide moved from 67.4% to 76%, and its estimated monthly branded searches moved from 369K to 247K.
How did search popularity change for panel research platforms worldwide in August 2026?
2 changes
In August 2026, Qualtrics gained estimated Share of Search among panel research platforms worldwide, from 68.9% to 76%.
In August 2026, Amazon Mechanical Turk lost estimated Share of Search among panel research platforms worldwide, from 25.2% to 18.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Amazon Mechanical Turk’s and Qualtrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Amazon Mechanical Turk
1 branded search term
- amazon mechanical turk
Qualtrics
4 branded search terms
- qualtrics
- qualtrics customer feedback
- qualtrics voice of customer
- qualtrics.com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.