Brandwave

Askable vs Prolific:Which is more popular?

In October 2026, Prolific had more branded searches than Askable among panel research platforms worldwide. Prolific had about 53,800 branded searches, while Askable had 33,100. Prolific made up 19.2% of all panel research platform searches we track, and Askable accounted for 11.8%. When we asked ChatGPT and Google AI Overviews about panel research platforms, Prolific appeared in four of the five answers and Askable in none.

Among panel research platforms worldwide in October 2026

Who do people search for more?

Prolific, about 62% more searches than Askable

Prolific 53.8K searchesAskable 33.1K searches

Who does AI mention more?

Prolific, mentioned in 4 of 5 answers, Askable in 0

Prolific in 4 of 5Askable in 0 of 5

Who does AI recommend more?

Prolific, the only one of the two named

Prolific first in 4Askable never named

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Top panel research platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Prolific was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Askable did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Prolific1st
  2. User Interviews2nd
  3. Respondent3rd
  4. Qualtrics3rd
  5. CloudResearch5th
  6. Amazon Mechanical Turk–
  7. Askable–
  8. TestingTime–
  9. Rally–
  10. UserTesting–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • User Interviews5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Prolific4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Respondent4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CloudResearch3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Qualtrics3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Amazon Mechanical Turk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Askable0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • TestingTime0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rally0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • UserTesting0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about panel research platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Askable or Prolific more popular in search?

This chart shows how often people search Google for Askable and Prolific by name. Each line represents a brand's share of searches for all ten panel research platforms we track, month by month, from English-language searches worldwide.

Askable and Prolific among panel research platforms worldwide, by month

Share of searches by month for Prolific, Askable. The figures are in the table below the chart.

View monthly share of searches table
MonthAmazon Mechanical TurkProlificRespondentAskableCloudResearchUser InterviewsTestingTimeRallyQualtricsUserTesting
Nov 202573.7%9.3%5.9%3%3.6%2.5%1.7%0.27%0.08%<0.01%
Dec 202572.6%9.6%5.8%3%4.6%2%2%0.25%0.1%0.01%
Jan 202671.4%9.4%7%2.9%4.5%2%2.4%0.26%0.08%<0.01%
Feb 202664.3%11.7%9.2%4.6%5.9%1.7%2.1%0.26%0.12%0.01%
Mar 202663.1%13.5%8.9%4.6%5.8%2.1%1.7%0.27%0.1%0.01%
Apr 202652.1%16.6%10.5%3.8%11.5%3.1%2.1%0.21%0.1%<0.01%
May 202647.9%22.8%9.6%5.2%9.8%2.9%1.5%0.23%0.11%<0.01%
Jun 202646%21.6%9.3%6.1%11.5%3.4%1.8%0.2%0.13%<0.01%
Jul 202647.6%22.2%8%5.1%12.6%2.4%1.9%0.17%0.14%<0.01%
Aug 202642.7%20%10.8%8.4%12.6%2.6%2.5%0.22%0.12%<0.01%
Sep 202641.1%20.1%8.9%12.6%11.3%3.2%2.5%0.18%0.12%<0.01%
Oct 202637.6%19.2%12.5%11.8%11.8%4.4%2.4%0.17%0.14%0%

How has branded search for Askable and Prolific changed worldwide over the last 12 months?

3 findings
  • Prolific was ahead of Askable in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Askable’s share of searches among panel research platforms worldwide moved from 3% to 11.8%, and its estimated monthly branded searches moved from 14.8K to 33.1K.
  • Across the 12 months ending October 2026, Prolific’s share of searches among panel research platforms worldwide moved from 9.3% to 19.2%, and its estimated monthly branded searches moved from 45.5K to 53.8K.

How did search popularity change for panel research platforms worldwide in October 2026?

3 changes

  1. In October 2026, Respondent overtook Askable and CloudResearch to rank 3rd among panel research platforms worldwide, with 12.5% of the searches.

  2. In October 2026, Prolific lost share of searches among panel research platforms worldwide, from 20.1% to 19.2%.

  3. In October 2026, Askable lost share of searches among panel research platforms worldwide, from 12.6% to 11.8%.

How are Askable’s and Prolific’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Askable’s and Prolific’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Askable

1 branded search term

  • askable

Prolific

4 branded search terms

  • prolific academic
  • prolific panel
  • prolific research
  • prolific surveys

How the Brand Demand Index is measured

Other head-to-heads among panel research platforms

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