Mintel vs Qualtrics:Which is more popular?
In September 2026, Qualtrics had more branded searches than Mintel among market research platforms worldwide. Qualtrics had about 246,000 branded searches, while Mintel had 27,100. Qualtrics made up 15.1% of all market research platform searches we track, and Mintel accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about market research platforms, Qualtrics appeared in all five answers and Mintel in one. Qualtrics was mentioned before Mintel in every answer.
Who do people search for more?
Qualtrics, about 9 searches for every 1 for Mintel
Who does AI mention more?
Qualtrics, mentioned in every answer we collected
Who does AI recommend more?
Qualtrics, named ahead of Mintel in every answer
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Top market research platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Qualtrics appeared in all five answers. Mintel was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Qualtrics was listed before Mintel in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Qualtrics1st
SurveyMonkey2nd
GWI3rd
Attest4th
Typeform5th
Statista6th
Similarweb7th
Mintel8th
Gartner9th
Euromonitor10th- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- SurveyMonkey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Qualtrics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Typeform3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Statista3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Similarweb2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- GWI2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Attest2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Gartner1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Euromonitor1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mintel1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about market research platforms
5 answers
Asked ChatGPT
“Which market research platform should I use?”
Asked ChatGPT
“What are the best market research platforms?”
Asked ChatGPT
“What's the best market research platform for survey insights?”
Searched Google, AI Overview
“market research platforms”
Searched Google, AI Overview
“survey platform”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Mintel or Qualtrics more popular in search?
This chart shows how often people search Google for Mintel and Qualtrics by name. Each line represents a brand's share of searches for all 11 market research platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Qualtrics, Mintel. The figures are in the table below the chart.
View monthly share of searches table
| Month | SurveyMonkey | Similarweb | Typeform | Qualtrics | Gartner | Statista | Euromonitor | Mintel | GWI | IBISWorld | Attest |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.2% | 16.9% | 17% | 16.9% | 9.2% | 9.2% | 1.5% | 2.3% | 1% | 0.83% | <0.01% |
| Nov 2025 | 26.8% | 17.9% | 18% | 14.6% | 8% | 9.8% | 1.6% | 1.6% | 1.1% | 0.72% | <0.01% |
| Dec 2025 | 23.6% | 19.2% | 19.4% | 15.7% | 8.6% | 8.6% | 1.4% | 1.7% | 1.2% | 0.63% | <0.01% |
| Jan 2026 | 24.2% | 19.8% | 20% | 13.2% | 8.9% | 8.9% | 1.5% | 1.8% | 1.2% | 0.65% | <0.01% |
| Feb 2026 | 24.3% | 16.2% | 20% | 16.2% | 8.9% | 8.9% | 1.5% | 2.2% | 0.97% | 0.97% | <0.01% |
| Mar 2026 | 24% | 19.5% | 16.2% | 16% | 8.7% | 10.7% | 1.4% | 1.8% | 0.96% | 0.79% | <0.01% |
| Apr 2026 | 22.3% | 18.2% | 18.3% | 18.2% | 8.1% | 9.9% | 1.3% | 2% | 0.89% | 0.73% | <0.01% |
| May 2026 | 25.9% | 17.2% | 17.5% | 17.2% | 9.5% | 7.7% | 1.3% | 1.9% | 1% | 0.69% | <0.01% |
| Jun 2026 | 27.6% | 18.4% | 18.6% | 15% | 10.1% | 5.5% | 1.4% | 1.7% | 1.1% | 0.6% | <0.01% |
| Jul 2026 | 25.9% | 21% | 17.4% | 14% | 11.5% | 5.2% | 1.3% | 1.5% | 1.5% | 0.69% | <0.01% |
| Aug 2026 | 26.9% | 17.8% | 18.1% | 14.6% | 12% | 5.4% | 1.6% | 1.6% | 1.3% | 0.72% | <0.01% |
| Sep 2026 | 22.8% | 18.5% | 15.4% | 15.1% | 12.4% | 10.2% | 1.7% | 1.7% | 1.4% | 0.91% | <0.01% |
How has the Mintel and Qualtrics comparison changed over the last 12 months?
3 findings
- Qualtrics was ahead of Mintel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mintel’s share of searches among market research platforms worldwide moved from 2.3% to 1.7%, and its estimated monthly branded searches moved from 49.5K to 27.1K.
- Across the 12 months ending September 2026, Qualtrics’ share of searches among market research platforms worldwide moved from 16.9% to 15.1%, and its estimated monthly branded searches moved from 368K to 246K.
How did search popularity change for market research platforms worldwide in September 2026?
2 changes
In September 2026, Qualtrics gained share of searches among market research platforms worldwide, from 14.6% to 15.1%.
Estimated monthly branded searches for Mintel worldwide fell 45.3% over 12 measured months, from 49.5K to 27.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Mintel’s and Qualtrics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among market research platforms
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